Post on 08-Apr-2016
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transcript
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THE BOX
DELIVERDESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>> >>>>RETAIL
STRATEGYRETAIL
IDENTITYCONCEPT
MANAGEMENT>> >>>>
BRANDIDENTITY
In 2015 boutique gym 1Rebel began offering
users an environment more similar to a fashionable
bar or creative space than a traditional gym.
Sheridan&Co developed a retail strategy that led
to identity and visual merchandising for the gym as
well as its concession juice bar, Roots & Bulbs.
RETAIL STRATEGY
Retail Site:
Refinement
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
As part of our
approach, we mapped
out every detail of the
customer journey
and provided detailed
competitor analysis and
trends research.
This developed a
retail strategy that
would inform the
design, look and
feel of 1Rebel’s
product packaging
for clothing, as well
as its window and
retail displays.
These reflect and
enhance the gym’s
brand identity,
l a n g u a g e a n d
overriding aesthetic
of paired-back
modernity.
1REBEL
CASE STUDY
LONDON
Retail Strategy
Retail Site:
Refinement
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
Corner
Window
London Wall
Entrance
St Marys Axe
Windows
From this we were tasked with designing window
displays for two phases of the project; temporary
window vinyls to create excitement throughout
the construction phase and two semi-permanent
window displays upon launch.
These displays would cover multiple windows,
wrapping the corner of the building and
engaging passers-by by providing a learning
experience for the innovative aspects of
the gym’s offering.
1REBEL
CASE STUDY
LONDON
The Site
RETAIL IDENTITY
Stage 1
Concept
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
The first stage involved installing vinyls during the
construction phase of the project.
These built a sense of anticipation within the key
commuter demographic that would make up
1Rebel’s core clientele upon launch, and initiated
early social engagement.
1REBEL
CASE STUDY
LONDON
Stage 1
Results
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
Social response
1REBEL
CASE STUDY
LONDON
Stage 2
Early Concepts
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
Next we began the ideation
process for the final visual
merchandising.
More than just a window
display, our aim was
to create a discussion
piece by adding a sense
of theatre and creating
something as impact-
ful as the customers
experience within.
Multiple concepts were
considered, including an
exploded treadmill and
a 24hr marathon running
event for charity.
1REBEL
CASE STUDY
LONDON
Stage 2
Final Design
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
The final design incporporates the gym’s
patented workbench, dubbed ‘The Box’, in
the main window, and a digital display for
video content in the corner window.
‘The Box’ is set on an art installation-type
plinth and provides an exciting look into
1Rebel’s key innovation; a personal weight
set for every customer that optimises the
High Intensity Interval Training workout.
1REBEL
CASE STUDY
LONDON
DESIGN DEVELOPMENT
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 02 January 2015LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:8 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Window 4 - TV LayoutS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
2915
1200
1923
700
A
ASECTION A-A
Unfinished steel stand
Removable backcover plate
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
PART NO:
DRAWN BY: Paul B
COLOUR: unfinishedMATERIAL:
PROJECT :Semi Perm Window
LAST SAVED: 22 December 2014LAST SAVED BY: pbemrose
SHEET: 1 of 2 SCALE: 1:2 @ A0
FINISH: unfinished
DESCRIPTION: Window 4 Logo
JOB NO: CLIENT: 1 Rebel
REV:-FILENAME: 1Rebel-Semi Perm window-LogosS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
1000
202
M6 x 20 Pemsertfire to rear side
40 40 4040 4040
4040
80
100 80
25
8
1.50
270
25
16.59
16.59
8 1.50
x4 required
x5 required
2mm steel
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 02 January 2015LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:8 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Window 4 - TV LayoutS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
2915
1200
1923
700
A
ASECTION A-A
Unfinished steel stand
Removable backcover plate
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 02 January 2015LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:8 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Window 4 - TV LayoutS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
2915
1200
1923
700
A
ASECTION A-A
Unfinished steel stand
Removable backcover plate
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 02 January 2015LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:8 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Window 4 - TV LayoutS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
2915
1200
1923
700
A
ASECTION A-A
Unfinished steel stand
Removable backcover plate
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
Window Video
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
Using content provided by 1Rebel, we produced
a video for the corner window display to stop
passers-by and quickly deliver key messages
and information about the 1Rebel experience.
1REBEL
CASE STUDY
LONDON
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 22 December 2014LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:3 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Large window- Lecturn assyS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
300
997
2525 150
997
1046.90
200
210
M6 weld studs withM6 dome cap nuts
300200
297
Separate S/printedplate fixed underside
297
210
A
DETAIL ASCALE 1 : 12
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 22 December 2014LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:3 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Large window- Lecturn assyS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
300
997
2525 150
997
1046.90
200
210
M6 weld studs withM6 dome cap nuts
300200
297
Separate S/printedplate fixed underside
297
210
A
DETAIL ASCALE 1 : 12
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 22 December 2014LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:3 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Large window- Lecturn assyS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
300
997
2525 150
997
1046.90
200
210
M6 weld studs withM6 dome cap nuts
300
200
297
Separate S/printedplate fixed underside
297
210
A
DETAIL ASCALE 1 : 12
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
PART NO:
DRAWN BY:
COLOUR: MATERIAL:
PROJECT :
LAST SAVED: 22 December 2014LAST SAVED BY: pbemrose
SHEET: 1 of 1 SCALE: 1:3 @ A0
FINISH:
DESCRIPTION:
JOB NO: CLIENT:
REV:-FILENAME: 1Rebel-Large window- Lecturn assyS o-H E R I A N & C
D E S I G N N GI R E TA L
DI
T 01858 468 000F 01858 463 444 www.sheridanandco.com
RiversideMarket Harborough, LeicestershireLE16 7PT
300
997
2525 150
997
1046.90
200
210
M6 weld studs withM6 dome cap nuts
300
200
297
Separate S/printedplate fixed underside
297
210
A
DETAIL ASCALE 1 : 12
10
R
Copyright Notes: This original design/prototype is submitted as a confidentialpresentation and is the subject of copyright under the copyright act 2013
A screen-printed metal
plaque was created to sit
in front of ‘The Box’ in the
main window display. This
explains why it is ideal for a
focused workout.
Window
Elements
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
1REBEL
CASE STUDY
LONDON
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THE BOX
Final Design
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
1REBEL
CASE STUDY
LONDON
Results
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
“Working with Sheridan & Co has
been a total pleasure.
Their commitment and passion is
second to none and the team spirit
is infectious.
We have been extremely happy with
the detail and quality of work”.
“Working with Sheridan&Co over the
past few months has been inspirational
and reassuring.
We are truly grateful for all of your
efforts. I sincerely mean that no
other agency has impressed us as
much as yours”.
- James Balfour & Giles Dean,
Co-founders 1Rebel.
1REBEL
CASE STUDY
LONDON
Response
BRANDIDENTITY
RETAILSTRATEGY
RETAILIDENTITY
CONCEPTMANAGEMENT
>>>> >>
DESIGN
DESIGNDEVELOPMENT
PROJECTMANAGEMENT
MANUFACTURE INSTALLATION>>>> >>
DELIVER
>>
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>>
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1REBEL
CASE STUDY
LONDON