Post on 28-Nov-2014
description
transcript
Mobile Holiday RoundUp
Page 2© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Social Tracking of Smartphone Brand Conversations
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
30
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 3© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Social Tracking of Smartphone Brand Conversations
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
30
10000
20000
30000
40000
50000
60000
70000
80000
90000
Blackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 4© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Normalized Smartphone Social Mentions
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
3-3
-2
-1
0
1
2
3
4
5
6
Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 5© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Smartphone Gifting Discussions in Social
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
30
20000
40000
60000
80000
100000
120000
140000
160000
Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 6© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Smartphone Gifting Discussions in Social
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
30
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Blackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 7© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Normalized mentions of Gifting in Social
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
3-3
-2
-1
0
1
2
3
4
5
6
Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 8© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Retailer Social Mentions Over The Holiday Season
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
30
10000
20000
30000
40000
50000
60000
AmazonApple RetailAT&TBest BuyStaplesTargetVerizonWalmart
Page 9© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Normalized Retailer Mentions
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
3-3
-2
-1
0
1
2
3
4
5
6
7
AmazonApple RetailAT&TBest BuyStaplesTargetVerizonWalmart
Page 10© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Overall Demand Softened Just Before Holidays
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 490
200
400
600
800
1000
1200
SamsungBlackBerryNokiaMotorolaLGHTCApple
Page 11© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
New Smartphone Customers Not As Delighted
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
233.00
Apple
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
94.00HTC
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
442.00
Sam
sung
Page 12© 2013 Argus Insights, Inc. Confidential: Do Not Distribute26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
44.00
Bla
ckB
err
y
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
60.00
Moto
rola
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
108.00Noki
a
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
137.00
LG
New Smartphone Customers Not As Delighted