“Shoestrings”Chartered Institute of Marketing

#CIMTMIG

Steve RevillJanuary 18th 2012

(Video from the event can be found on the CIM TMIG YouTube Channel: http://www.youtube.com/watch?v=2hZQ_PBnD8M&feature=g-all-u&context=G258b6e9FAAAAAAAAAAA )

Shoestrings model

Out-think

Out-there

Out-shine

Out think

• Have an opinion- demonstrate TRUE Thought Leadership

• Use brain power exclusively to solve customer problems

• Build in product usability and usefulness from the outset

Who does this well?

www.cebr.com

Out there

• Plan your key messages, how you will take them to market and when (1-7-30-4-2-1)

• Make sure your business has 2 ears and 1 mouth – and uses them in proportion

• Get out more!

Who does this well?

Out shine

• Be human- and humane• Develop an obsession with delighting your

customer• And the winner is…

Who does this well?

Shoestrings

Out Think

• Have an opinion• Applied brain power• Usefulness as standard

Out There

• Content marketing• 2 ears, 1 mouth• Get out more!

Out Shine

• Be human• Customer delight• Awards