Show Me How Mobile is Done

Clark Quinn Ph.D.

Patti Shank Ph.D.

Imogen Casebourne, MSc

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TB = Terabyte (1000 GB)PB = Petabyte (1000 TB)EB = Exabyte (1000 PB)

How do people use laptops and pocket devices differently?

Guild Survey

• N=819• Feb 2011 through Feb 2012

What are the top mLearning Devices?

What is the top mLearning Platform?

What impact is mLearning having?

What mLearning plans do respondents have?

9 Case Studies

We asked

• Was this developed externally or internally?

• What was the learning need?• How did the solution work?• Was it a mobile web or native app?• What development tools were used?• What were the outcomes?

Then we wondered ...

What could you use?

Case 1: Health Care

Optional trainingGlobal audience

The solution

Case 2: UK National Health Service

UK’s largest employer

The Solution

Case 3: Estacio

• Brazilian University• 14,000 employees• 75 campuses• 20 states• 284,000 students

The solution

Case 4: BlackBerry

• Launch of BlackBerry z10• BlackBerry 10 • Global training• Across all devices• Challenging timeframes

The solution

Case 5: UK Government

• Over 335,000 users• 1000 new users per day• Busy people• On the move• Across the UK

The solution

Case 6: US Coast Guard

Learners in hard to reach locations

The solution

Case 7: SONIC

• Largest US Drive-in• Over 3,500 drive-ins• Over 398,929 drink

combinations• A changing menu of

monthly specials

The Solution

Case 8: British Red Cross

• UK branch• Global organization• Emergency response• Emergency preparation

The Solution

Case 9: CSIR

• Based in South Africa• Working across Africa• Research into mobile

technology• School children across

Africa lack books• But many have mobiles

The Solution

Lessons learned

We identified three key lessons 3

Lesson 1

Be sure to involve stakeholders early on

Lesson 2

Have a marketing strategy in place

Lesson 3

Warn learners if they could end-up paying for data transfer

Major Takeaways

The report outlines nine major takeaways ...

9

Download Reports

http://www.elearningguild.com/research/archives/index.cfm?id=157&action=viewonly

http://www.elearningguild.com/research/archives/index.cfm?id=166&action=viewonly

Clark Quinn Ph.D.

Patti Shank Ph.D.pshank@elearningguild.com@pattishank

clark@quinnovation.com @quinnovator

Imogen Casebourne, M.Sc.ICasebourne@epiclearninggroup.com@icasebourne