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Serving The Construction Trade Since 1967S i Th C i
July 2020 • Volume 54, Issue 4
DRIVESALESWith A StrongBrand Identity
LOCALPOLITICSHow To Pull TheStrings Your Way
BUILDING HOMESFOR HEROESGiving Back To Veterans
YOUTHSLEARN
About Trades
Distilleries& breweries
A Metal BuildingCase Study
2020 GOLD KEYAWARD
WINNERS
2020 GOLD KEY
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contentsfeatures
12 MONEY TALK Salvage some benefi t from your losses
14 BREWERIES & DISTILLERIES A case study from the MBMA
22 LOCAL POLITICS How to work with your local politicians
24 BETTER BUSINESS How building a strong brand identity can help your sales
29 GOLD KEY AWARD WINNERS 2020 winners unveiled
30 BUILDING HOMES FOR HEROES Organization gifts independence to wounded military veterans
85 FUTURE OF THE TRADES Youths learn about skilled trades
86 PROJECT OF THE MONTH Hawaiian condos get “permanent” shakes
85
Dancing Goat Distillery, Cambridge, Wisconsin: Custom metal colored panels from Strukturoc Inc., Eagan, Minnesota; Natural quarry stone is Fond du Lac, Wisconsin native stone, from County Materials; reclaimed Wisconsin barn wood from Wisconsin Reclamation Project, Ripon, Wisconsin; rustic restoration fi xtures with exposed fi lament Edison bulbs are from Pieper Power, Milwaukee, Wisconsin; stamped concrete apron by Middleton Construction, Middleton, Wisconsin. PHOTO COURTESY OF MBMA.
14
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www.constructionmagnet.comCheck our website, the Construction Magazine Network:e-mail the editor at
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Managing EditorKaren Knapsteinkaren@shieldwallmedia.com715-513-6767
EditorJessica Franchukjessica@shieldwallmedia.com920-224-5146
PublisherGary Reichert gary@shieldwallmedia.com715-252-6360
National Sales ManagerKevin Smithkevin.smith@shieldwallmedia.com248-330-9644
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Rural Builder (ISSN: 0888-3025) Volume 54 Number 4
is published monthly, except January, April, June and
November, by Shield Wall Media LLC, 150 Depot
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WI, and at additional mailing offi ces. Canadian
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ON THE COVER:Dancing Goat Distillery, Cambridge, Wisconsin. Architect: Sketchworks Architecture LLC, Middleton, Wisconsin. General contractor: 1848 Construction Inc., Middleton, Wisconsin. Photo courtesy of MBMA.
AUGUST PREVIEW ........
■ Rural Builder Source Book The annual edition featuring special post-frame, steel-frame, and other remarkable low-rise construction projects.
DEPARTMENTS ...........
Publisher’s Note ................... 7
Editor’s Note ......................... 7
News...................................... 8
Product Profiles .................. 78
Index of Advertisers .......... 82
Classified Ads ..................... 82
New Products ..................... 88
Events Calendar ................. 90
Correction:In the March edition of Rural Builder, the Cool Chemistry Series and Ceram-A-Star 1050 were attributed to the wrong company. AkzoNobel produces these coatings. Rural Builder regrets the error.
86
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Rural Builder provides the news, features, products and how-to’s geared towards builders and suppliers of primarily low-rise agricultural and small retail and municipal structures.
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editor’s noteB Y K A R E N K N A P S T E I NB Y G A R Y R E I C H E R T
publisher’s note
It was a pleasure working with Kimberly
Vesey at Building Homes for Heroes to
bring you the article about this organiza-
tion. It felt good, but it was diffi cult, too ...
it “hit me in the feels,” as I sometimes say.
Much though I would like it to be, freedom
isn’t free; for some, the cost is very, very
high. Building Homes for Heroes raises
funds and brings builders and suppliers to-
gether to aid wounded veterans and their
families. Th eir story begins on page 30.
What an experience coordinating the
Rural Builder Gold Key awards has been. I
joined Rural Builder immediately aft er the
July 2019 edition was published, which was
when Gary Reichert bought the Construc-
tion Magazine network titles from now-de-
funct F+W Media. Th is edition marks my
one year anniversary of being the editor of
this magazine.
But I digress — this is about the newly
minted Gold Key winners. In 2020, fi ve
companies have been awarded their fi rst
Gold Key of Excellence Award: Acu-Form
(Paint Valley Parts), AG-CO (maker of the
FootingPad), Extrutech Plastics (EPI), Pe-
tersen Aluminum (PAC-CLAD), and Safe-
Way Garage Doors.
It should also be noted that three com-
panies have earned a Gold Key every single
year since the awards were launched 38
years ago. Th e companies with 38 Gold
Keys are: CannonBall:HNP, Klauer Manu-
facturing Co., and Plyco Corp. Congratula-
tions to you all!
Companies that are awarded the Gold
Key of Excellence Award can use the Gold
Key logo as a badge of honor through-
out the year, whenever and wherever they
choose. Not only are they allowed (and
encouraged) to include the Key in their
Rural Builder advertisements, they are also
encouraged to use them on their websites,
in their company profi les, and in their pro-
motional materials.
Another benefi t of winning a Gold Key
is we turn over part of the editorial plat-
form to those companies that choose to
participate. Many share their company his-
tory, their mission, recent company news,
or even new product announcements in
their allocated space. Learn what’s new and
newsworthy with these award-winning
companies in the Gold Key section that be-
gins on page 29.
As you see them throughout the year,
the Gold Key symbols should serve as a
reminder to you readers to vote for your fa-
vorite suppliers when the ballots are rolled
out early next year. If you didn’t see your
favorite company in this year’s list, you can
do something about that next year: Vote
when you get the chance.
Karen Knapstein,managing editor karen@shieldwallmedia.com
Five New Members Join The ‘Gold Key Club’
B Y K A R E N K N A P S T E I N
editor’s note
Dear Readers,
For almost 40 years, Rural Builder mag-
azine has attempted to honor the premier
manufacturers in our industry with the
Gold Key of Excellence Award.
Th is year we are adding a new chapter.
We are adding a special Gold Key of Ser-
vice Award that we will present to a char-
ity related to the construction industry
that performs good and noble work.
I am far from being qualifi ed as an ar-
biter of good or noble, but occasionally,
even I know it when I see it.
One word I closely associate with
“noble” is also one of the most overused
and abused descriptors in the English
language. Th e word is sacrifi ce. Our inau-
gural Gold Key of Service Award recipi-
ent not only recognizes sacrifi ce, but they
respond in a manner that makes a radical
diff erence in people’s lives.
Rural Builder’s fi rst Gold Key of Service
Award goes to Building Homes for Heroes.
I will let the story inside speak for itself,
but we can never adequately thank the
people they assist.
I have never made a personal request in
a publisher’s letter before. If you have any
extra resources, time, construction crews,
building materials or anything else, con-
sider donating.
We are honored to present the fi rst Gold
Key of Service Award to Building Homes
for Heroes. Words are too weak, but thank
you for your service to the warriors who
have made a very real sacrifi ce to protect
us and our way of life.
The Inaugural Gold Key of Service Goes To ...
Gary Reichert,Publisher, CEO gary@shieldwallmedia.com
Editors Note RB July2020.indd 7Editors Note RB July2020.indd 7 6/17/20 8:54 AM6/17/20 8:54 AM
industry newsB Y R U R A L B U I L D E R S TA F F
■ HOUSE OF REPS. PASSES YIMBY ACT, STILL REQUIRES SENATE AND PRESIDENTIAL APPROVAL
On March 2, aft er 40 minutes of debate,
the House of Representatives passed HR
4351, known as the “Yes In My Backyard”
(YIMBY) Act. Th e Act was introduced
September 17, 2019, by House Represen-
tatives Dennis Heck [D, Wash.] and Trey
Hollingsworth [R, Ind.].
Th e Yes In My Backyard Act, which still
needs to pass the Senate and be signed by
the President, aims to address the housing
shortage. Th e purpose is specifi ed: “Th e
purpose of this Act is to discourage the
use of discriminatory land use policies and
remove barriers to making housing more
aff ordable in order to further the original
intent of the Community Development
Block Grant program.”
Land use policies stipulated in the
YIMBY Act include, but are not limited to:
• Allowing duplexes, triplexes, or four-
plexes in areas zoned primarily for
single-family residential homes.
• Reducing minimum lot size.
• Streamlining or shortening permit-
ting processes and timelines, including
through one-stop and parallel-process
permitting.
• Eliminating or reducing off -street
parking requirements.
• Allowing prefabricated construction.
• Reducing or eliminating minimum
unit square footage requirements.
• Allowing accessory dwelling units,
including detached accessory dwell-
ing units, on all lots with single-family
homes.
• Eliminating or relaxing residential
property height limitations.
Many of the measures are similar to acts
passed at the state level. Oregon became
the fi rst state to eliminate single-family
zoning when it passed HB 2001 in July
2019. HB 2001, among other measures,
legalized the development of duplexes on
residential land that were currently zoned
for single-family housing in all communi-
ties with a population of 10,000 or more.
■ ROOFING ALLIANCE ANNOUNCES NEW 2020-2021 LEADERSHIP
Th e Roofi ng Alliance, the foundation of
the National Roofi ng Contractors Associa-
tion (NRCA), announces their new Roof-
ing Alliance Board of Trustees for 2020-
2021. Leading the Roofi ng Alliance Board
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WWW.CONSTRUCTIONMAGNET.COM 9
industry newsB Y R U R A L B U I L D E R S TA F F
is Kyle Th omas of Th omas Roofi ng, Mo-
bile, Alabama as the 2020-2021 president.
Th e Roofi ng Alliance mirrors the best of
the roofi ng industry. Made up of all roof-
ing professionals including manufacturers,
distributors, service providers, and con-
tractors, they work on how they can fund
important initiatives, education and chari-
ties supported by the roofi ng industry. Th e
volunteer leadership are dedicated roofi ng
professionals who off er their combined
talents and commitment to guide this im-
portant foundation.
Th e Roofi ng Alliance was established
within the National Roofi ng Foundation
(NRF) to create a permanent endowment
fund to serve as a focused resource for the
roofi ng industry. As the Foundation of
NRCA, its objectives are to fund research
projects while also supporting and fund-
ing charitable and educational programs.
2020-2021 Roofi ng Alliance Offi cers:
• Kyle Th omas of Th omas Roofi ng,
Mobile, Alabama: President for 2020-
2021
• Dave Lawlor, ROCKWOOL, Inc.,
Milton, Ontario, Canada: Vice Presi-
dent for 2020-2021; President for
2021-2022
• Jason Dark, Saginaw, Michigan: Secre-
tary-Treasurer for 2020-2021.
Trustees for 2020-2021:
• Charles Antis, Antis Roofi ng & Wa-
terproofi ng Inc., Irvine, California
• Greg Bloom, Beacon Roofi ng Supply
Inc., Birmingham, Michigan
• Piers Dormeyer, EagleView Technolo-
gies Inc., Kirkland, Washington
• Rudy Gutierrez, Shell Roofi ng Solu-
tions Group, Chino, California
• Stephen Kubicka, Polyglass USA,
Deerfi eld Beach, Florida
• Michelle Lane, Firestone Building
Products, Nashville, Tennessee
• Steve Little, KPost Roofi ng & Water-
proofi ng, Dallas, Texas
• George Patterson, Bennett & Brosseau
Roofi ng, Inc., Romeoville, Illinois
• Stephen Phillips, Hendrick Phillips
Salzman & Siegel, Atlanta, Georgia
• Johnathan Reader, R&B Roofi ng LLC,
Garland, Texas
• Dave Tilsen, Tilsen Roofi ng Company
Inc., Madison, Wisconsin
• Daniel Tinker, SRS Distribution Inc.,
McKinney, Texas
• Kelly Van Winkle, King of Texas Roof-
ing Co., Grand Prairie, Texas.
For more details about the Roofi ng Al-
liance visit www.roofi ngalliance.net. RB
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supplier newsB Y R U R A L B U I L D E R S TA F F
■ FORTRESS BUILDING PRODUCTS PARTNERS WITH DEALERS CHOICE
Fortress Building Products has partnered with distributor Deal-
ers Choice to expand the availability of Fortress® Infi nity I-Series
composite decking, Fortress® Evolution light-gauge steel deck
framing, and Fortress® Railing products Al¹³ HOME™ Aluminum
Railing and Infi nity Modern Rail. Th rough this new partnership,
Fortress supports Midwest builders with increased availability of
Fortress products, and a breadth of inventory to suit their diverse
project demands.
Dealers Choice is a leading two-step distributor of exterior
building products. With an extensive branch network, Dealers
Choice exclusively services independent dealers, lumberyards and
building centers throughout the country.
“Partnering with Dealers Choice to extend our Fortress Total
Solution reach throughout the marketplace was an easy decision–
their strong reputation within the building industry speaks for it-
self,” said Jeff Schulz, Vice President of Channel Sales at Fortress
Building Products. “Th eir knowledgeable sales teams and robust
distribution network will prove to be invaluable resources to For-
tress during this period of strategic growth.”
Th e Fortress products now off ered by Dealers Choice include:
Infi nity I-Series: a built-to-last composite decking solution that
delivers 2x the strength of traditional materials despite being 40%
lighter than its competitors.
Evolution steel deck framing: uniform and straight, Evolution
light-gauge steel deck framing pieces fi t together easily via an in-
terlocking joist and ledger system that won’t warp, crack or burn
like wood. Th e framing system allows for integration with any
type of decking, such as composite or PVC.
Fortress Railing solutions: including Al¹³ HOME Aluminum
Railing and Infi nity Modern Rail, both available in select markets,
off er an unparalleled level of customization for any look, with
steel, aluminum, cable, glass and multiple infi ll options.
■ BLENKER BUILDING SYSTEMS MERGES WITH DREXEL BUILDING SUPPLY
Blenker Companies, Inc., a family run business founded by Pe-
ter Blenker and Pamela Jewell, started out as a residential home
builder and remodeler in 1974. Th ey expanded into off site manu-
facturing in the ‘90s and created Blenker Building Systems, Inc.
Jason Blenker, co-owner and President of Blenker Building Sys-
tems, Inc. joined the family business and focused on growing the
off site team from serving its own construction company, into a
leader in off site construction, design, and whole house solutions
by manufacturing and installing structural building components
on residential and multi-family sites all over the Midwest.
Blenker Companies will continue to own and operate its con-
struction division, Blenker Construction, Inc. out of Amherst,
a Wisconsin Builders Association builder of the year which will
be led by Mark Robinson and Justin Blenker and will continue
got news?If you have news you think belongs inRural Builder, feel free to send us a press release (and high-resolution
image if applicable) for consideration. This is a no-cost editorial opportunity for all low-rise construction-related
businesses.
Send us news of your: Milestone anniversary New product, material, or service New program for the advancement/betterment of the trade Outstanding achievement Business location change/expansion Accolades/awards Staff promotion/staff addition Public service work/engagement Trade association involvement Branding changes Sponsoring/exhibiting at a trade show Merger/acquisition Case studies Joint projects with an industry partner
Send us a notice of your successful completion of a challenging or unusual project and you may see it featured as a Project of the
Month. We would also need 4-5 high-resolution images and details about the products used in the project.
Got questions? Call 715-513-6767or email karen@shieldwallmedia.com
News announcements and projects to be considered for Project of the Month placement can also be mailed to
Rural Builder, ATTN: Karen Knapstein, PO Box 255, Iola, WI 54945.
News-RBJuly2020.indd 10News-RBJuly2020.indd 10 6/16/20 7:41 AM6/16/20 7:41 AM
WWW.CONSTRUCTIONMAGNET.COM 11
supplier newsB Y R U R A L B U I L D E R S TA F F
to deliver custom home design, sustain-
able building practices, and outstanding
customer experiences by off ering general
contracting and building solutions to fam-
ilies and businesses in central Wisconsin.
Blenker Building Systems’ 100+ team
members in Amherst will see no change
in their employment status. Th ey will be
off ered the same benefi ts as Drexel team.
Th ey will join forces with the former Truss
Systems in Little Chute to be the leading
company in the Midwest to embrace off -
site construction, and operate under the
trade name Drexel Systems.
Drexel Systems plans to off er solutions
to take a home from footing to roof, along
with windows installed, in 4 days, which
currently takes about 15 days with tradi-
tional methods
Joel Fleischman will continue to lead
as president and owner of both Drexel
Building Supply and Drexel Systems. “For
Drexel Building Supply it is taking our
framing and lumber packages far ahead
of our competition. It won’t be for every
builder, and that’s awesome, nothing we
do changes, but if they want to be part
of off site construction, they now can do
it with us. Th e future is very exciting for
this segment of our company from design
to build. It is a whole new world we are
creating for our clients. I’m excited as I’ve
ever been for our future, and that’s saying
a lot as I am known to get pretty excited
about most things.”
■ GARLAND COMPANY MARKS 125TH ANNIVERSARY BY GIVING BACK
Th e Garland Company, Inc., a Cleve-
land-based, employee-owned roofi ng and
building envelope solutions manufactur-
er, is celebrating its 125th anniversary by
donating several thousands of dollars to
local charitable initiatives. Garland’s year-
long giving campaign includes the dona-
tion of a scholarship, food, supplies, and
employee volunteer hours to honor the
company’s monumental milestone.
“Giving back to our community is the
cornerstone of what Garland was founded
on,” said David Sokol, Garland’s president.
“As a company, supporting our neighbors
in the community is ingrained in our val-
ues and culture. Th ere is no other way we
would want to celebrate our anniversary
than by giving back to the community
that has shown Garland so much support
throughout these 125 years.”
One of the initiatives is a $125 donation
to the charity of each employee’s choice.
As part of its eff orts to support edu-
cation in our community, Garland is
launching two charitable initiatives to
support local students. In March, Garland
introduced an annual Garland scholar-
ship program for the children of Garland
employees. Th e one-time $12,500 schol-
arship will be awarded to a high school
senior with plans to continue their educa-
tion at a trade school, community college
or university or a current college student.
Th e scholarship will be awarded to a new
student each year and will increase annu-
ally to refl ect each year the company has
existed. In the summer, Garland will also
donate 125 backpacks and uniforms to
students at a school nearby Garland’s fa-
cility.
Garland plans to roll out additional
charitable initiatives to support neighbors
in the community. In the fall, Garland is
expected to purchase supplies to donate to
a local senior center. Th e fi nal donation of
2020 will come in November when Gar-
land employees hand out 125 Th anksgiv-
ing turkeys to local food banks.
“We look forward to this continued
year of celebration and the opportunity
to support so many great charitable initia-
tives,” said Sokol. RB
Call us today at 215 997 2511
www.rollformercorp.com
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News-RBJuly2020.indd 11News-RBJuly2020.indd 11 6/16/20 7:41 AM6/16/20 7:41 AM
12 RURAL BUILDER / JULY 2020
money talkB Y M A R K B AT T E R S B Y
Mark Battersby has more than 35 years experience in small business issues, tax and financial matters. Contact him at 610-789-2480 or MCBatt12@Earthlink.net.
Section 165(i) allows 2020 coro-navirus losses to be claimed on last year’s tax return.
THIS MAY BE THE YEAR for losses, substantial
losses in some cases, but those losses don’t have to be
a bad thing. Th e Coronavirus Aid, Relief and Eco-
nomic Security (CARES) Act, as one example, tem-
porarily allowed Net Operating Losses (NOLs) to be
carried back to earlier tax years. Th e result, a refund
of taxes paid in those earlier, more profi table years
and an infusion of badly-needed cash.
Just as many builders and contractors were fo-
cused on building their businesses their world took
a nosedive. Th e focus, for many, should now be on
survival. And, the usual legal manipulation of deduc-
tions, postponing many deductible expenditures to
future, hopefully more profi table years, may not be
the only answer. Taking full advantage of those al-
most inevitable losses, might be the key to survival.
OPERATING LOSSESWhen the losses, combined with the operation’s
other deductions exceed its income, the result is
a “Net Operating Loss” (NOL). Th e Tax Cuts and
Jobs Act (TCJA) passed in 2017, limited the amount
of NOLs that could be utilized to only 80% of tax-
able income without the NOL. Even worse, aft er the
TCJA, NOLs could only be carried forward — until
today.
Th e CARES Act allows NOLs arising in a taxable
year beginning aft er December 31, 2017 and before
January 1, 2021, could be treated as a carryback to
each of the fi ve preceding tax years — unless the tax-
payer chooses to forego the carryback.
Businesses that incur NOLs in 2018, 2019 or 2020,
can carry back those losses as far as 2013, 2014 and
2015 respectively. In light of the maximum corpo-
rate tax rate for tax years prior to 2018 being 35%
rather than today’s current 21% corporate tax rate,
the carrybacks can be quite rewarding. Of course, for
tax years 2021 and thereaft er, the old rules, including
the previous 80% of taxable income limitation, will
be reinstated.
To claim a refund of taxes from a NOL carryback,
either a single tentative refund claim covering all
carryback years, or an amended tax return for each
carryback year can be used. With the IRS required
by law to process the refund request within 90 days,
Form 1045 or Form 1139 are the preferred forms.
Individuals fi le a tentative refund claim on Form
1045, Application for Tentative Refund while incor-
porated building businesses use Form 1139, Corpo-
rate Application for Tentative Refund. Th ese forms
eliminate the burden of fi ling multiple amended tax
returns to account for each carryback year should the
NOL not be fully absorbed in the fi rst carryback year.
THE DOWNSIDE OF NOLSTaking advantage of the new, and temporary, NOL
carryback rules allows rural building businesses
to quickly free-up cash fl ow. It may also open up a
pandora’s box on several levels. Th us, some thought
should be given to carrying back NOLs to tax years
closed by the Statute of Limitations as well as to years
when cancellation of debt income may have been al-
lowed.
State tax implications should also be a consider-
ation when carrying back NOLs. Ensuring that car-
rybacks are properly claimed at the state level and
that the Statute of Limitations does not inadvertently
get extended are other considerations. It is also ex-
pected that many states will “decouple” from the fi ve-
year carryback as they have in the past when NOL
disaster relief was enacted.
CASUALTY LOSSESPersonal casualty losses are generally no longer de-
ductible. Th at’s right, the deduction for an individu-
al’s personal casualty losses not connected with (1) a
trade or business or (2) a transaction entered into for
profi t has been eliminated.
Businesses can, of course, continue to take casu-
alty loss deductions for losses that occur as a result of
fi res, natural disasters and other casualties. Th ere is
also an exception for both individuals and businesses
for losses attributable to a federally declared disaster
when losses can be taken in the year they occur or,
if an election is made, in the prior year to produce a
refund of previously paid taxes.
A nationwide emergency in response to the coro-
navirus pandemic was declared in early March, mak-
ing the tax law’s Section 165(i), Disaster Losses, rules
that most oft en kick in in the wake of an actual storm
or other natural disaster, potentially invaluable for
many builders and contractors — and their business-
Take Advantage Of The Temporary NOL Carryback Rules
Losses — Waste Not
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WWW.CONSTRUCTIONMAGNET.COM 13
money talkB Y M A R K B AT T E R S B Y
es. Quite simply, Section 165(i) allows 2020 coronavirus losses to
be claimed on last year’s tax return.
Section 165(i) doesn’t allow a deduction for general losses, but
even in the absence of the physical damage of a natural disaster,
does give a building business the option of taking a loss deduc-
tion for the year before the year in which the loss was actually
sustained.
To claim a loss under Section 165(i), the builder or contractor
must be able to show the property losses were directly caused by
the coronavirus pandemic (i.e., an “identifi able event” require-
ment). Plus, it must be shown that (1) the loss could
not be reimbursed through insurance or otherwise, (2)
the loss can be evidenced by “closed and completed
transactions” and (3) the loss was related to the disaster
and sustained in the year when the disaster occurred.
Section 165(i) is particularly benefi cial for busi-
nesses with damaged inventories. Th ose businesses
have the option of choosing whether to account for the
losses through inventory adjustments or the disaster
loss rules. Inventory sold at a loss, donated to charity
or that expired or spoiled due to the operation’s closure
can all be deducted as Section 165(i) losses.
While general lost revenue, declines in fair market
value and loss of goodwill cannot usually be deducted
under Section 165(i) because the provision applies to “property”
losses, a building business that has permanently closed its facility,
abandoned pending business deals (at least for costs already capi-
talized) and made termination payments based on cancelled con-
tracts or deals can also benefi t from accelerating Section 165(i)
losses back to 2019.
In fact, pushing the 2020 losses into 2019 could generate larger
net operation losses (NOLs) which, as mentioned, can be carried
back to earlier tax years when the building business may have
been more profi table. Even better, the earlier cap on the amount
of business losses that could be deducted by some taxpayers has
been lift ed.
EXCESS BUSINESS LOSSESUnder the TCJA, “Excess Business Losses” (EBLs), the excess
deductions from all trades or businesses over any gain, the indi-
vidual’s losses above $250,000 (or $500,000 if spouses fi le a joint
return, could no longer be deducted. Fortunately, the CARES Act
removed the limitation on excess business losses for so-called
non-corporate taxpayers going all the way back to 2017.
Th e new, temporary rules allow noncorporate taxpayers to
fully off set taxable income with business losses for the 2018, 2019
and 2020 tax years — even if those losses are not related to the
coronavirus pandemic. For tax years beginning in 2021 through
2026, taxpayers may treat excess business losses as NOLs for the
purpose of determining a Net Operating Loss carryover in the
following year.
For partnerships, S corporations and other pass-through busi-
ness entities, the loss limitation is applied at the partner or share-
holder level — not at the entity level. Regardless of the amount of
business losses a noncorporate taxpayer may have, he, she or they
very likely could have taxable income subject to tax.
Because the EBL rule is applied by aggregating a taxpayer’s
business income and deductions, it doesn’t prevent taxpayers
from off setting losses of one business against the income of an-
other business. Any EBL will carryforward under the NOL rules,
subject to the limitations.
THE FUTUREWhat happens next year? Th e CARES Act repealed the 80%
income limit for NOL carryovers deductible before January 1,
2021. Th us, taxpayers can utilize NOLs to off set 100% of taxable
income in tax years 2018, 2019 and 2020 aff ecting those who will
have a NOL for the current year.
Th e fi ve-year NOL carryback provides a welcome injection of
liquidity for many building businesses suff ering from the eco-
nomic impact of the coronavirus pandemic. Remember, however,
that relief is only temporary.
For corporate taxpayers, NOLs carried back to pre-2018 years
— when corporate tax rates were 35% — are more valuable than
losses used to off set income taxable at the current 21% tax rate. In
other words, an incorporated building business can carry back its
2018, 2019 and 2020 NOLs to off set pre-2018 ordinary income or
capital gains that were taxed at rates of up to 35%.
Whether as a result of economic conditions, competition, or
factors outside the control of the builder or conractor, every busi-
ness is at risk of losses. Would a refund on taxes paid by the for-
merly profi table building business in years past help ease the pain
of lingering losses this year? What if last year’s losses from the
building operation could be used to off set next year’s profi ts and
reduce the tax bill for years to come?
Obviously, recoveries via tax law are not always smooth, oft en
requiring professional assistance or, at the very least, an under-
standing of how the tax rules work. Could you or your building
business profi t from this year’s losses? RB
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14 RURAL BUILDER / JULY 2020
in focusB Y T H E M E TA L B U I L D I N G M A N U F A C T U R I N G A S S O C I AT I O N
Case Study: Distilleries & BreweriesCRAFTING VERSATILE FACILITIES WITH METAL BUILDING SYSTEMS
WHETHER BREWING BEER OR DISTILLING spirits, the
alcohol beverage market remains strong throughout the U.S. At
the end of 2017, there were over 6,300 breweries in the nation,
including 6,266 craft breweries; and the craft distillery market has
grown from fewer than 100 in 2005 to nearly 2,000 in 2018. Th ese
markets continue to grow dramatically. For each, metal buildings
are a versatile, attractive and cost-effi cient solution and can be
used in a variety of applications.
DISTILLERY & BREWERY MARKETS INCLUDE:■ Contract Breweries
■ Contract Distilling Producers
■ Craft Breweries
■ Craft Distilleries
■ Distillers
■ Distillery Bottlers
■ Farm Breweries
■ Microbreweries
■ Minibreweries
■ Non-distilling Producers (NDP)
■ Pub Breweries (brewpubs)
Cape Fear Winery tasting room.
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Here are fi ve reasons why metal building systems are tailor-
made for these types of businesses:
1 Metal buildings meet the speed of delivery expectations of
owners and builders in brewing and distillery businesses.
Construction can move fast! Owners are pleased because they can
open their doors quickly, bringing in a revenue stream much soon-
er than they would anticipate with other types of buildings.
2 A metal building solution fi ts the production and manufac-
turing space needs for both breweries and distilleries. High
ceilings allow owners to stack barrels in the best confi guration
for their craft ; and materials and equipment can be easily moved
because of the column-free clearspan spaces. When a business
grows, so can the building. Expansion is typically built right into
the design. Removal of just one wall opens the space to many
confi guration options.
3 Metal building systems are easy to maintain. Th e exterior
is essentially maintenance-free and long-lasting, thanks to
superior, life-extending wall and roof coatings that retain color
and resist dirt. Metal walls and sloped metal roofi ng are both self-
cleaning. Steel does not support mold growth and does not warp,
split, crack or creep. Th e bottom line is that low maintenance
costs lead to low operating costs—a huge benefi t over time. Fur-
ther, metal buildings are durable, standing strong against wind
events. Testing performed by the Metal Building Manufacturers
Association (MBMA) shows metal buildings can be designed to
withstand sustained winds up to 170 mph.
4 Most distilleries and breweries are retail destinations that
require curb appeal and customer engagement through
attractive design. Depending on colors, styles and interior/ex-
terior materials, a facility can achieve high-end design appeal
to multiple generations. Elements include decorative columns
and varied arch forms and daylighting elements. Building pan-
els and roofi ng can be provided in many colors. Exteriors can
be clad with steel siding, wood, glass, aluminum, masonry or
concrete.
5 Metal building systems are known for their energy-saving
attributes. Metal building panels promote energy effi cien-
cy because they are designed to incorporate fi berglass or rigid
board insulation of varying thicknesses, creating an energy-tight
environment. Insulation can also be easily added and increased
within the roof cavity without removing the roof. Further, the
interlocking edges of metal building panels provide excellent
weathertightness. Cool roofi ng technology creates a refl ective
surface that causes a building to absorb less heat, facilitating en-
ergy effi ciency and lower electricity costs.
VISTA BREWINGVista Brewing is a 5,000-square-foot facility that includes a
production area and a 2,500-square-foot tasting room and restau-
rant. Th e brewery is in Drift wood, Texas, just outside of Austin.
Th e founders, Kent and Karen Killough, used local architect
OPA Design Studio to guide their design. A metal building sys-
tem was chosen for its organizational and functional workspace
options. Vista Brewing needed easy and quick access to barrels
when making and brewing its varied selection of beers. Th e metal
structure’s 30-foot ceiling height permitted the team to easily
stack the wine barrels used for aging beer.
A metal building system fi t the brewery owners’ desire to ef-
fectively control energy costs. Th e intense Texas heat called for
Vista Brewing, Driftwood, Texas.
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16 RURAL BUILDER / JULY 2020
in focusB Y M B M A
some unique cooling solutions. Th e builder chose a very high in-
sulation value within the structure to aid in keeping out the sum-
mer heat. Karen says, “Th e 30-foot ceilings help with the hot air
rising above where our production team is brewing and working
daily. We have been very happy with the ambient temperatures
and energy bills.”
For the members of Vista Brewing, being environmentally
friendly is one of their core values. For them, an important fac-
tor in choosing a metal building was the environmental foot-
print during construction. Th e Killoughs felt a metal structure
allowed for a less invasive environmental disturbance to the
natural surroundings. Th ey have trees that come right up to the
walls of their building so construction was carefully choreo-
graphed to accommodate the natural setting. Karen says, “We
actually changed the roofl ine in the design in order to show-
case and accommodate the tree canopies toward the rear of our
building.” She says the metal building “speaks” to visitors and
customers, calling attention to the organic atmosphere of the
brewery, restaurant and farm.
STONY CREEK BREWERYStony Creek Brewery, located in Branford, Connecticut,
required a production facility to fi t with its hybrid-designed
building that features a tasting room, tap room and event area.
Th e brewery’s business plan originally called for expansion in
three years, but the need was reached in three months.
Th e two-story main structure incorporates a 14,700-square-
foot building for a state-of-the-art brewing area. Manuel Ro-
driguez, senior vice president of operations, says the new ad-
dition met their expectations, budget and time constraints. He
says, “It is perfect. Th e budget and the speed at which it was
erected were major factors in choosing the structure.”
Th e 24-foot ceiling heights enabled the installation of large
equipment such as a fermentation tank. Rodriguez says, “For this
manufacturing facility, we needed space and height to facilitate
expansion. Th e new addition came through beautifully. We in-
creased our fermentation and refrigeration within the fi rst year.”
Located on the Branford River, the brewery design off ers re-
laxing waterfront views. Rodriguez says, “Th e building look fi ts
well in our New England community. Th e brewery is lovely.” Th e
facility was designed by architect Joseph T. Sepot and built by Pat
Munger Construction Company, Inc.
“The 30-foot ceilings help with the hot air ris-ing above where our production team is brewing
and working daily. We have been very happy with the ambient temperatures and energy bills.”
-Karen KilloughCo-founder, Vista Brewing
“It is perfect. The budget and thespeed at which it was erected were major
factors in choosing the structure.”-Manuel Rodriguez
Senior VP of Operations, Stony Creek Brewery
Vista Brewery, interior of the brewing room.
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Stony Creek Brewery brewing room.
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Stony Creek Brewery, Branford, Connecticut.
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in focusB Y M B M A
CAPE FEAR VINEYARD & WINERY AND CAPE FEAR DISTILLERY
Award-winning Cape Fear Vineyard & Winery is located near
Elizabethtown, North Carolina. Built by Cape Fear Construc-
tion Co., Inc., the facility features a winery, cottages and event
center. Th e 13-acre property also houses Cape Fear Distillery,
which off ers free tastings of the company’s signature hand-craft -
ed gin.
Flexibility was a key consideration for Cape Fear owner, Alex
Munroe. He says, “Th at was an important point for us. We’re
growing and a metal building allowed us to add additional square
footage with minimal cost.”
From a design standpoint, a metal facility was a very eco-
nomical way to achieve what his team wanted. “Our facility is
so large, we were very cost-conscious; but we also wanted the
performance that we expected,” Munroe says. Th e performance
of the structure has checked off all their boxes. Besides fi lling
their equipment needs, the building is energy effi cient, virtually
maintenance-free and is designed to withstand hurricane-force
winds.
“Our facility has zero maintenance,” Munroe adds. “From a
maintenance standpoint, we never have to do anything. It’s been
such a good alternative for us.” In addition, Munroe is impressed
with the building’s durability. “Aft er fi ve days of ‘sideways’ rain
from Hurricane Florence we had zero leakage. No leaks, no
fl ooding,” he adds.
Th e fl exibility of a metal building solution permitted Munroe
to incorporate antique cypress and pine as siding on the interior
walls. “Th e elegance of the wood really complements the metal,”
he says. One unexpected bonus of the metal building was en-
hancement of sound in their event center. Bands frequently en-
tertain at the winery. Munroe says, “We have so many people talk
about how good the bands sound and how they appreciate the
acoustics in our event space.”
“Every time we add on, we are married to metal,” Munroe says.
“It’s versatile, it looks great. You can do many things with it.”
“After fi ve days of ‘sideways’ rain from Hurricane Florence we had zero leakage.
No leaks, no fl ooding.”-Alex Munroe
Owner, Cape Fear Vineyard & Winery and Cape Fear Distillery
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Cape Fear Vineyard & Winery.
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Cape Fear Vineyard & Winery. PHOTO COURTESY OF THE MBMA.
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18 RURAL BUILDER / JULY 2020
Doors Help Transform Railway Building Into BreweryBrewhalla is one of Fargo, North Dakota’s latest breweries, and it’s located in a build-ing that’s older than the state itself. Named in honor of their Scandinavian heritage, the team at Drekker Brewing Company opened Brewhalla — its second location — in September 2018. The features are heavily influenced by the building’s history and the entrance is flanked with sizeable picturesque custom doors by Midland Door Solutions.
The Northern Pacific Railway Company (NPRC) built the 11,700-square-foot building that houses Brewhalla in 1883. It was primarily a foundry and repair building for railcars and locomotives, and later served as a storage and warehouse facility.
Keeping the natural, original elements was one of the key goals of MBA Architects and the Drekker team when they started design in the summer of 2017. Brewhalla’s structure is built with masonry load-bearing walls and a timber wood-framed roof structure. Besides adding necessary structural reinforcements, most of the wood and brick in the building is original.
In its early days, trains entered the mainte-nance building through one of the three large doors along the east side of the building. The
openings are now fitted with three custom-designed doors that each serve a different purpose.
T he middle door is a standard customer entrance door. The doors on either side of the patron entrance required a fully custom solution and were designed and installed by Midland Door Solutions. The West Fargo-based company specializes in custom hydraulic and bi-fold doors. In addition to architecture and design, they create and install doors for the aviation, industrial and agricultural industries.
MBA worked with Midland to create a beauti-ful set of oversized doors. They each measure 12 feet wide by 16 feet tall and weigh 2,300 pounds. After several discussions between the architect and structural engineer, the team at Midland proposed a design to MBA and Drekker. They mirrored the pattern and elements of the main entrance door. Heavy, dark lines contrast the windowpanes and pop against the light brick building.
The southern door is a vertical bi-fold door that serves as a shipping and receiving entrance. It’s made with heavy-gauge steel tubing and has a fully automated operating system. The doors open and close quietly in seconds, a
critical necessity when the doors are used throughout the day while customers are pres-ent. Forklifts bring loads of supplies, beer and trash through the doors upwards of 10 times per hour.
The door on the north side of the building is also a vertical bi-fold, but it operates manu-ally with a pin and latch system. The handles inside the doors make it easy for one person to manually open them.
The arches for the door aren’t symmetric, meaning the team at Midland had to precise-ly measure each door to ensure the perfect fit. Because the building is constructed out of uneven brick, the team had to laser measure the arches incrementally across the open-ing. They then had to lay out the measure-ments in modeling software, average out the dimensions and create symmetric-looking doors.
The building wasn’t built for the weight of the custom doors, and the wall was angled in and not structurally capable of handling the doors. So the structural engineer designed support columns that ran from the floor to the roof truss. The frame was then anchored to the supports. RB
in focusB R E W H A L L A : A C U S T O M D O O R R E T R O - F I T
spotlight
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WWW.CONSTRUCTIONMAGNET.COM 19
in focusB Y M B M A
sel brewhouse. With 8,800 square feet of space, the unique desti-
nation features a fermentation area, canning room, tap room and
outdoor beer garden. Construction was provided by Avis Con-
struction Company, Inc.
Th e brewhouse’s unique interior design is inspired by the
beautiful vistas of the nearby Smith Mountain Lake, a recreation
destination in central Virginia. Th e metal walls of the tap room
feature a hand-painted wall mural of the lake and historic local
scenes, making this popular haven for beer lovers both relaxing
and refreshing.
DANCING GOAT DISTILLERYLocated in Cambridge, Wisconsin, Dancing Goat Distillery
is housed in a 16,700-square-foot metal building structure. Th e
building footprint includes a 7,500-square-foot production space,
a 6,250-square-foot storage/equipment area and a 2,950-square-
foot tasting room.
ERIE BREWING COMPANYErie Brewing Company, in Erie, Pennsylvania, is another
award-winning brewery. An aesthetically inspiring space, the
19,000-square-foot metal building includes a brewery, main bar,
pizzeria, gift shop, event area and barrel room. A covered mez-
zanine bar and patio complement the space.
A unique steel beam and glass walkway fl ows throughout the
brewhouse, allowing for self-guided tours of the facility. Th e
structure was built into a hill with a 4-foot raised elevation to
take advantage of dramatic Lake Erie views.
Th e project was designed by Bostwick Design Partnership and
built by McCormick Structural Systems, Inc.
SUNKEN CITY BREWING COMPANYLocated in Hardy, Virginia, Sunken City Brewing Company
needed a special fi t for its new structure. A metal building system
gave the production area enough space for a 25-barrel, four-ves-
Erie Brewing Company, Erie, Pennsylvania.
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Sunken City Brewing Company, Hardy, Virginia. Sunken City Brewing Company.
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20 RURAL BUILDER / JULY 2020
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Th e distillery was designed by Sketchworks Architecture, LLC
and built by 1848 Construction, Inc. A metal building system
united the interests of Dancing Goat’s ownership and the archi-
tect. Th e structure’s high ceilings were the perfect answer for large
equipment organization and storage. Th e design accommodates
a unique setup where security glass surrounds the distillery area,
allowing visitors to see how spirits are produced. Th e building’s
three key attributes are presentation, functionality and low main-
tenance. RB
Editor’s Note: Th is article was originally published by the Metal
Building Manufacturing Association (MBMA) and was reprinted
with permission. For more information about the MBMA, visit
www.mbma.org.
Comments from Michael Reiber, Director of Operations, Dancing Goat Distillery
“We selected a metal building because of a few key factors in our decision-making. We knew that we wanted to create a destination place for our customers to come and visit and that the structure would help in creating the experience that we are looking for.
We designed the distillery to be an inviting, pleasant, memo-rable experience in the minds of our customers. The facility, the location and the branding all work hand in hand to create the level of excitement around our brand that we want.
Our job is then to deliver quality spirits, made in a great space, made by great eople.
Our facility is a specific-use location. We needed a facility that was functional for our mission and was easy to maintain and service. We wanted the flexibility to add attractive options for finishing out the space within the distillery. The finish to the building helps to set the tone for the rest of the experience the customer will have.
The metal building option for us was a clear choice economi-cally. We had a budget to work within and the metal building enabled us to have the most features for our budget. The col-umn-free floor design allowed for us to build in work spaces to accommodate our unique equipment and allowed for us to plan for future expansions that are facilitated by the original building design and structure.
As a business that works closely with farmers and agriculture, our sensitivity to being energy efficient, generating a low car-bon footprint, minimization and reuse of recycled metals and minimal job site waste are near and dear to our primary sense of responsibility.”
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Dancing Goat Distillery, Cambridge, Wisconsin.
Tasting room of the Dancing Goat Distillery.
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Rural builders everywhere are track-
ing how the changing nature of the
federal government aff ects the economic
environment. And no wonder: Washington
legislation can disrupt the most carefully craft -
ed business plan and put downward pressure on
profi ts.
Important as are national elections, however, the
health of your construction business very oft en de-
pends on decisions made at a lower level of the polit-
ical food chain: Your local county and municipality.
“It’s all too easy to focus our attention on legisla-
tion and regulation by the federal government,” says
Sean W. Hadley, a Moorestown, N.J.-based attorney
active in government relations. “But the reality is that
businesses are oft en more aff ected by local ordinanc-
es than by anything that goes through—or doesn’t go
through—Congress and the federal agencies.”
ALL POLITICS: LOCALLocal governments typically control a host of mis-
sion-critical “quality of business” issues. Among them
are zoning, business licensing and expansion, roads and
traffi c patterns, parking, billboards, the design of store-
fronts and building exteriors, safety, and the environment.
An unfriendly ordinance passed in any of those areas can
throw a monkey wrench into a builder’s operations.
Builders clearly need to know the lay of the land before
breaking ground. Th at goes double in regions where peo-
ple tend to be very independent. “Rural property issues,
especially in the Mountain West, are very diff erent from
other parts of the country,” says Hadley. “Rural landowners
value freedom and autonomy, so builders must learn of any
land use restrictions before investing capital.”
Given the realities of local politics, builders need to be informed
about proposed regulatory changes early in the game. “When a
story about a new regulation appears in your local press, it’s too
late for you to make an impact,” says Fairfi eld, Conn.,-based at-
torney Cliff Ennico, author of Small Business Survival Guide (Ad-
ams Press). “A lot of debate occurs before votes are taken on a
proposed measure, and you need to get your voice heard
early in the decision cycle. If there’s a hearing in
three weeks about a rezoning proposal that
aff ects your operations, you want to be
at that hearing.”
STAY ALERTSo how do you set up an
early warning system? Exist-
ing resources can help. “Your
town website may off er news
feeds, e-newsletters, Facebook
pages, or Twitter posts,” says
Marc H. Pfeiff er, Assistant Di-
rector at the Bloustein Local
Government Research Center,
New Brunswick, N.J. (blous-
teinlocal.rutgers.edu/staff/).
All such media are conduits for
news about proposed regula-
tions. “Also look for ‘hyperlo-
cal’ websites where people write
blogs or maintain online news-
papers about local government
aff airs.”
Perhaps the best information
source, though, is personal in na-
ture. “Local elected offi cials know
their communities fi rsthand and
are in tune with local uses,” says
Hadley. “Forming relationships
with them will ensure that the
builder has all relevant informa-
tion before breaking ground.”
Th at information can include
advance notice of troublesome laws or regulations that might
be coming down the road. “Local offi cials can alert builders to
pending legislative or zoning issues that may aff ect property
values, such as water rights, livestock, or farming.”
Get the ball rolling with a call to a local council person re-
questing an appointment to discuss topics of interest to the busi-
ness community. Th at meeting may disclose the names of other
local movers and shakers as prospective partners in constructive
dialogs.
Helping a politician do a better job promotes the kind of win-win relationship that goes a long way toward build-ing your power base.
22 RURAL BUILDER / JULY 2020
B Y P H I L L I P M . P E R R Y
consider thisconsider this
How to Pull the Strings Your Way
Local PoliticsHHHHHHHooooowwwwwwww tttttttooooooo PPPPPPPuuuuuulllllllllll ttttttthhhhhhhheeeeeee SSSSSSSttttttrrrrrriiiiiinnnnnnggggggssssssss YYYYYYYYooooouuuuurrrrrrrr WWSSSSHow to Pull the Strings Your
Local Politics.indd 22Local Politics.indd 22 6/15/20 11:22 AM6/15/20 11:22 AM
You can also invite your representatives to visit your place
of business. “Let the politicians see what you do and how many
people you employ and how much tax revenue you generate,” says
Nancy Bocskor, a political consultant in Arlington, Va. (nancyboc-
skor.com). “Make sure they understand the value you bring to your
community.”
Whatever the venue, the most successful engagement will be a
two-way dialog. Emphasize your potential to help the politician do
a better job by making a statement such as this: “I have my fi nger
on the pulse of small business. I can be a friendly resource for you.
Call me whenever you have a question about the business impact
of proposed legislation.”
Helping a politician do a better job promotes the kind of win-
win relationship that goes a long way toward building your power
base. “Politics is all about back scratching,” says Ennico. “Tell the
politician how you will help him or her in exchange for support for
your position on proposed legislation.” If the politician supports a
bill you want passed, will you invite him or her to speak before your
civic group on the topic? Th at can help garner more voters.
While you can employ the process described above for as many
politicians as you like, your time is limited so you will need to be
selective. “Find out who the powerful people are,” suggests En-
nico. “In every community there are people who are eff ective in
making things happen and people who are not. And the former
might not be the people with the biggest offi ces. In one town,
for example, it might be the head of the local Democratic party
rather than the mayor.” Your informal talks with local politicians
will reveal the names of these power players. Th ose are the ones
you want to cultivate.
CREATE A DIALOGYour fi rst contact with a politician should aim to cultivate a last-
ing partnership. Avoid asking for a favor right away. “Keep in mind
that you will require this person’s assistance over the long term,”
says Hadley. “It’s never good to start a relationship with your needs
at the forefront.”
When you do approach the politician with a request, do so as
a spokesperson for the larger business community rather than
for your own business. “Show the offi cial how a certain proposed
regulation will aff ect x, y and z,” suggests Bocskor. “And back up
your story with data. People need to know the consequences of
proposed government actions that oft en sound good before you
do the math.”
Conversely, you may want to promote an entirely new busi-
ness-friendly ordinance. Become an agent for positive change by
providing numbers that show how the proposal will benefi t the
public at large rather than your operation’s shareholders. “Many
communities welcome development,” says Hadley. “Builders may
fi nd local offi cials willing to revisit land use rules to spur eco-
nomic activity.”
Speaking of numbers, few are as important as the ones in your
town’s budget. You may not ordinarily give much thought to that
arcane document, but it can have an outsized infl uence on your
business. “Budget issues are really ones of priority,” says Hadley.
“Suppose you need improvements to the roads in a certain area,
and you were able to convince your town to pass an ordinance re-
quiring that. You think you have accomplished your goal, but if the
town budget does not allocate the requisite funds you will see no
road improvements over the coming year. Without the money to
fund it, an ordinance is only worth the paper it’s written on.”
Vital as it is, involvement with the town budget is a long game.
“You have to start small, by getting to know your town offi cials,”
says Hadley. “You can’t just walk into your town hall and say ‘I want
to know everything about the budget and want to infl uence it.’ Your
town offi cials will not be forthcoming. You have to get to know
them fi rst on a personal level as a small business owner.”
TEAM UP FOR SUCCESSIf the solitary business owner possesses political power, there’s
no doubt that scheduling constraints can hamper the most well-
intentioned eff ort. “Any kind of community work is a time vam-
pire,” says Ennico. “We are so busy running our shops and work-
ing 24/7 that taking time out for civic involvement is a lot to ask.
It’s easy to let things slide because you are too busy.”
Reach out to your fellow business owners for assistance. Ex-
pand your circle of acquaintances through involvement in the
local chamber of commerce or business council. Others will be
more willing to lend a hand when they see you have blazed a trail
through the wilderness of local politics.
Working with others as a team will raise your profi le in the
community and promote greater acceptance of initiatives that
support economic development. Th e alternative is to accept any
unfavorable regulation the government throws your way. “If you
don’t reach out, you will become invisible to local politicians,”
says Ennico. “And when you become invisible, bad things can
happen.” RB
Know the RulesRespect ethical boundaries when you deal with politicians. “You have to follow the rules regarding expenditures and gif ts,” says Sean W. Hadley, a Moorestown, N.J.-based attor-ney active in government relations. “This is true even for smaller social gratuities.”
You might be tempted to invite your target mover and shaker to lunch, for example, given that
meal’s traditional role as a negotiation icebreaker. Bad idea. You do not want to offer a favor with a financial component, no matter how modest.
Offering to treat the politician to lunch (or even a cup of coffee), warns Hadley, can put the individual in the awkward position of hav-ing to turn down a social offer. You don’t want to start your relationship on a sour note.
“Even if a luncheon is not technically bribery, politicians are very suspicious of anything that might be misinterpreted that way by a third party,” says Fairfield, Conn.-based attorney Cliff Ennico, author of Small Business Survival Guide (Adams Press). “In today’s world a politician is only one scandal away from being worthless.”
WWW.CONSTRUCTIONMAGNET.COM 23
consider thisB Y P H I L L I P M . P E R R Y
Local Politics.indd 23Local Politics.indd 23 6/15/20 11:22 AM6/15/20 11:22 AM
24 RURAL BUILDER / JULY 2020
consider thisB Y A S H L E E B R AY F I E L D , C R O W D S P R I N G
HOMES AND BUILDINGS ALWAYS NEED to be built, re-
paired, or maintained.
In fact, Global Construction Press reports that the construc-
tion market will grow to $8 trillion, globally, by 2030.
Competition is fi erce, which means that growing your con-
struction business requires a strong marketing and branding
strategy.
Whether your construction company is nestled in a rural town
or a large city, you need to proactively brand your business to take
part in that growth.
Here are 6 ways that strong brand identity will drive sales for
your construction business:
1. A strong brand identity tells your company story.
2. A strong brand identity increases client awareness.
3. A strong brand identity builds trust and credibility.
4. A strong brand identity taps into the power of
psychology.
5. A strong brand identity sets you apart from the
competition.
6. A strong brand identity inspires employees.
Let’s look at each of these in detail.
1. A STRONG BRAND IDENTITY TELLS YOUR COMPANY STORY.
What is brand identity?
Brand identity is the visible elements of a brand, including
color, design, and a brand’s logo. It’s the manner in which a
corporation, company, or business presents itself to the public
and distinguishes the business in the mind of consumers. Put
simply: it’s what you, customers, and prospective customers
can see.
According to Th e Branding Journal:
You can consider a brand as the idea or image people have
in mind when thinking about specific products, services and
activities of a company, both in a practical (e.g. “the shoe is
light-weight”) and emotional way (e.g. “the shoe makes me
feel powerful”). It is therefore not just the physical features
that create a brand but also the feelings that consumers de-
velop towards the company or its product. This combination
of physical and emotional cues is triggered when exposed to
the name, the logo, the visual identity, or even the message
communicated.
re-
uc-
1T
Wh i b
TELLS YOUR
COMPANY STORY
INCREASES
CLIENT AWARENESS
BUILDS TRUST
& CREDIBILITYTAPS INTO THE
POWER OF PSYCHOLOGY
SETS YOU APART
FROM THE COMPETITION
INSPIRES YOUR
EMPLOYEES
Strong Brand Identity.indd 24Strong Brand Identity.indd 24 6/15/20 11:38 AM6/15/20 11:38 AM
WWW.CONSTRUCTIONMAGNET.COM 25
B Y A S H L E E B R AY F I E L D
consider this
It is vital that your company’s brand identity highlights the best
attributes of your business. Be deliberate in creating your brand
identity and leave nothing to chance.
Every company has a story to tell. Invite your customers and
clients into yours.
Th e company story you portray will help connect your audi-
ence to your brand.
Your story should be interesting, relatable, promising and suc-
cessful.
Your story should be painted with good design and solid lan-
guage that is consistent with what you represent. It should refl ect
your brand.
What is a brand?
A brand is the sum total of the experience your customers and
customer prospects have with your company or organization.
Originally, the term ‘brand’ referred to the mark that cattle ranch-
ers put (‘branded’) on their cattle. But the concept of ‘brand’ has
evolved to include much more than a single visual element.
In fact, as we emphasized in our comprehensive guide on how
to start a business, a strong brand is more important today than
it has ever been.
When developing your brand story consider the following:
1. What is the origin of your company? Oft en you will see
‘constructing since’ this or that year as part of branding.
Th is provides reassurance to clients that you are well-
established and trustworthy.
2. What do you do? What specifi c services are you off ering?
Do you have a construction niche? What kind of products
or services should clients approach you about? Are you an
expert in a special area?
3. What are your values? Where does your company take a
stand? Consider a powerful tagline that represents your
brand (for example, Built To Last). Establish a brand mission
statement that incorporates your values – then act according
to those values.
4. How do you operate? How do you operate your business?
Do you have a track record for completing projects on time?
And, if a project is delayed, how do you handle the situa-
tion? How is your customer service?
Your brand identity starts with you – what your company rep-
resents and the story you tell.
2. A STRONG BRAND IDENTITY INCREASES CLIENT AWARENESS.
Good brand identity gets you noticed. Great brand identity
gets you remembered.
Humans are visual creatures. And, your business logo is the
most important element of your brand identity.
Your logo is the face of your company. A dynamic, professional
logo will draw the attention of prospective clients and will be rec-
ognized by clients for years to come.
So, what makes a good logo?
As we explained in Th e Small Business Guide to Creating a
Perfect Logo:
At its most basic, a logo is a small, symbolic piece of artwork
that represents a business… When you set aside all the design
trends and fancy fonts, at its core, a logo must:
1- Embody your brand.
2- Be instantly recognizable.
3- Be versatile.
4- Be timeless.
Everything else is optional.
In fact, I’ll go one step further. Every design choice in your logo
should exist only to serve and strengthen the four items listed
above. And, if you meet these four requirements, many other
commonly cited logo must-haves, like simplicity and memorabil-
ity, naturally follow.
3. A STRONG BRAND IDENTITY BUILDS TRUST AND CREDIBILITY.
No business will succeed without trust and credibility.
And, building that trust doesn’t happen overnight.
In our comprehensive guide on how to start a cleaning busi-
ness, we stressed that:
Cleaning professionals, especially residential cleaners, are invit-
ed into the most sacred place in a consumer’s world – their home.
Ensure your brand embodies trustworthiness in addition to
quality to gain a client’s trust. And, be committed to that message.
It is important that you not underestimate the importance of
brand authenticity.
Trust and credibility are even more important for a construc-
tion business. People want to feel safe at home. It’s their sacred
place. Th ey will want to know that their builder is capable, profes-
sional, trustworthy, and knowledgeable.
Consider these essential elements to building trust with your
brand:
1. Be accessible. Th e construction business is entirely offl ine.
But, your brand needs to be well-represented online. Th e
fact is your prospects are researching online. Invest in a
compelling website design and market on the social media
platforms your clients and prospects use.
2. Have a solid product. Good marketing can attract a cus-
tomer to make an emotional purchase, but great products
are what will keep the customer for life.
3. Be consistent. Just as your product or service needs to
perform consistently, so does your brand identity. Your
message of who you are and what you represent, your visual
2I
G d b
an
3B
N b i
Strong Brand Identity.indd 25Strong Brand Identity.indd 25 6/15/20 11:38 AM6/15/20 11:38 AM
26 RURAL BUILDER / JULY 2020
branding, and your online (and offl ine) presence must be
consistent across the board.
If your brand successfully builds trust, your customers will
feel confi dent that you know what you’re doing and that they’re
spending their money wisely when they hire you.
4. A STRONG BRAND IDENTITY TAPS INTO THE POWER OF PSYCHOLOGY.
In a single day, the average consumer is exposed to somewhere
between 3,000 and 10,000 brands.
Yet somehow, some brands can cut through the noise and grab
their attention.
Well-recognized brands produce strong activity in parts of
the brain that are associated with a positive response. Unknown
brands do the opposite, activating parts of the brain associated
with negative emotions.
Psychology plays a large role in marketing and branding. Aft er
all, design infl uences consumer behavior and there are many psy-
chological factors that go into consumer decision-making.
Look for opportunities, big and small, to translate these factors
into your branding.
For example, be sure that your business name is unique. “Alan’s
Construction Company” might refl ect your name, but if there are
other businesses in your geographic area with the same name,
you won’t be able to diff erentiate. You’ll simply confuse your cli-
ents and prospective clients.
5. A STRONG BRAND IDENTITY SETS YOU APART FROM THE COMPETITION.
Whether you’re rolling out a new brand, promoting an existing
brand, or refreshing your brand identity, it’s important to stand
out from your competition.
You can do this with a unique visual brand identity featuring a
stand-out color palette, brand-appropriate graphics, and a mem-
orable business logo. You can diff erentiate with a unique brand
message and personality.
And, you can stand out with a unique selling proposition (or
“USP”).
Ultimately, a USP is what your business stands for.
For example, you could say that Apple’s USP is found in “user ex-
perience”: everything they do is meant to have the user at its core.
Google’s USP might be in the way they connect people with in-
formation, whereas Amazon’s might be providing whatever prod-
uct you need quickly, effi ciently, and at as low a cost as possible.
Figuring out what your USP is can take time, but it’s a crucial
piece of your brand. Knowing what it is can help you sell better to
your existing customers, and more importantly possible customers.
Whatever your unique selling proposition is… make sure you
take the time to fi gure it out, share it with your customers, and
then deliver it every time.
Set your brand apart from the competition by:
1. Delivering a stellar customer experience. Customers who
have positive experiences are more likely to return. So, every
action should lead to creating the ideal customer experi-
ence. Th e happier your customers, the more they’ll sing your
praises to others.
2. Creating a consistent visual brand across all customer
touch-points. Your website should feature the same colors,
typography, and graphic style as your logo. Company ve-
hicles should mimic the same, in a bold, easy-to-recognize
fashion. All promotional materials, signage, business cards,
and letterhead should maintain this visual continuity. Tight
visual brand management will reinforce your brand identity
and help your brand stand out.
3. Being present on social media. Most of your clients and
prospects are on social media. It’s become a go-to source
of information when researching, contacting, and rating
B Y A S H L E E B R AY F I E L D , C R O W D S P R I N G
consider this
BUILDING BRAND STRENGTH“Th e goal Chris and I have had from the beginning
is to create a story and build a brand that elicits only
the best thoughts and images,” said DripStop’s Tony
DelGhingaro. “Th e Dripstop Logo, Gray felt catch-
ing the drip, should prompt thoughts of ‘trust’ and
‘reliability’; and cue the confi dence in our superior
customer service and the fi nest quality material,” he
explained.
“Chris and I take pride in ensuring our custom-
ers, and their customers, have only the very best ex-
periences; aft er all it is paramount to eliciting those
thoughts above. We have not been the world leader in
condensation control for almost 25 years by accident.”
4.IN
In a single
5.YO
Whether
Competition in the construction industry is fierce. Staying brand consistent, and focusing on the customer first will help you blow
your competitors out of the water.
Strong Brand Identity.indd 26Strong Brand Identity.indd 26 6/15/20 11:38 AM6/15/20 11:38 AM
WWW.CONSTRUCTIONMAGNET.COM 27
consider thisB Y A S H L E E B R AY F I E L D
businesses. You can set your business apart by responding
promptly and courteously to all customer inquiries.
4. Prioritizing feedback. Th e construction industry is all
about lasting relationships and positive reputations. Client
feedback off ers priceless insight into how your business is
doing, what the customer experience is, and critical areas for
improvement. Don’t just gather client feedback. Internalize
it and act on it. Businesses that listen to their customers get
noticed.
5. Saying what you do and doing what you say. Consistently
delivering on your brand promises gives clients a reason
to choose your business again and again. Happy repeat
customers become brand advocates who deliver valuable
word-of-mouth marketing.
Competition in the construction industry is fi erce. Staying
brand consistent, and focusing on the customer fi rst will help you
blow your competitors out of the water.
6. A STRONG BRAND IDENTITY INSPIRES YOUR EMPLOYEES.
For construction employees, it’s never just a job. Th e construc-
tion fi eld is anchored by hard work, quality craft smanship, and
consistency.
Employees who understand their employer’s mission are more
likely to be motivated to work toward common goals.
Inspire current employees
A strong brand is one that employees can get behind and rally
around.
Th is is important for two reasons.
First, a recent study found out that employee satisfaction cor-
relates positively with higher productivity and profi tability.
Second, according to the 2020 Edelman Trust Barometer,
regular employees are regarded as more credible than CEOs,
entrepreneurs, and members of the board. Th ose employees can
provide some of your best word-of-mouth marketing. With 98%
of employees being active on at least one personal social media
account, 50% are posting about their company.
Attract future employees
Your company brand identity will impact your ability to attract
future employees. You want the best people on your team. But
how do you fi nd them?
A strong brand identity eliminates the need to hunt for quality
employees, Th ey will come to you. 84% of job seekers indicate
that the reputation of a company is important and a factor in
choosing to apply.
Don’t leave your brand identity to chance.
Create a strong brand identity to drive sales in your construc-
tion business. RB
About the Author: Ashlee is a Customer Support Specialist at
crowdspring, one of the world’s leading marketplaces for crowd-
sourced logo design, web design, graphic design, product design,
and company naming services. She helps entrepreneurs, small busi-
nesses and agencies with branding, design, and naming, and regu-
larly writes about entrepreneurship, small business, and design on
crowdspring’s award-winning small business blog.
6IN
F
Gary Reichert – gary@shieldwallmedia.com – 715-252-6360
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MFM Building Products
5 GOLD KEYSCovertech (rFoil)
Hershey’s The Metal Meister
4 GOLD KEYSBoral
Ventco
3 GOLD KEYSMorton Buildings
Metal Rollforming Systems (MRS)
2 GOLD KEYSASC Machine Tools
DripStop
East Coast Fasteners
Hansen Pole Buildings
United Steel Supply
1 GOLD KEYAcu-Form
AG-CO (Footing Pad)
Extrutech Plastics (EPI)
Petersen Aluminum (PAC-CLAD)
Safe-Way Garage Doors
WINNERS OF THE 38TH ANNUAL
GOLD KEYOF EXCELLENCE Award
THE SUCCESS OF YOUR BUSINESS DEPENDS ON YOU TO PROVIDE EXCELLENT SERVICE AND TIMELY PROJECT COMPLETION. KNOWING WHO YOU CAN TURN TO WHEN YOU NEED SUPPLIES ADDS TO YOUR OWN SUCCESS.
Knowing who you can turn to is the motive behind why
Rural Builder started its annual Gold Key program. From
the very beginning, in 1983, we were going directly to users
to ask for their feedback regarding which companies were
doing the best job of providing the best products, the best
services, and at the best prices.
Originally, we could only rely on snail mail for feedback.
Now, in addition to snail mail, we also use online voting and
email voting to get our results.
In the fi rst year of this process, 27 suppliers to the rural
building industry were recognized and honored with an
award plaque. This year, we honor the top 53 - PLUS an
honorary Gold Key of Service to Building Homes for Heroes.
Read more in the pages ahead as many of the companies
share additional information about their products and
services. In each case, the number of gold keys won
correspond to the number of years the company has
received the award.
CONGRATULATIONS to this year’s winners! RB
gold key section cover page.indd 29gold key section cover page.indd 29 6/15/20 2:50 PM6/15/20 2:50 PM
30 RURAL BUILDER / JULY 2020
Gold Key Of ServiceB Y K A R E N K N A P S T E I N
Organization Gifts IndependenceTo Wounded Military Veterans
BUILDING HOMES FOR HEROES® GIVES wounded veterans opportunities for a more
promising future, but the organization was borne
out of disaster and heartbreak. As a result of the
9-11 terrorist attacks on America, Andy Pujol
volunteered in the search and rescue for survi-
vors; he worked side by side with fi rst respond-
ers. Aft er witnessing the horrors around him,
he pledged to serve the country and to help the
men and women who fought to defend America’s
freedom. As a result, Pujol founded the Building
Homes for Heroes organization.
Th e non-profi t organizes the modifi cation and
building of homes and gift s them to injured vet-
erans and their families. Th e homes are all cus-
tomized to restore the veterans’ freedom, which
enables them to lead more independent and pro-
ductive civilian lives. Since they are mortgage-
free, it helps remove the fi nancial burden on
the families who have suff ered through serious
service-related injuries.HONORARY GOLD KEY
George Vera is an Army Master Sergeant. He is paralyzed from the waist down. Building Homes for Heroes built a home for him and his wife, Angela, in Florida. PHOTO COURTESY OF BUILDING HOMES FOR HEROES.
building-homes-for-heroes.indd 30building-homes-for-heroes.indd 30 6/16/20 10:51 AM6/16/20 10:51 AM
Building Homes for Heroes Vice President Kimberly Vesey,
who has worked with the organization full time since 2012, shared
some history and insights about the organization and its founder.
Aft er 9-11, she said, Pujol started helping charities by donating
and volunteering wherever possible. He didn’t know where the
funding was going but he felt strongly that he needed to help.
One day, he heard young veterans talking on the radio about the
struggles they were dealing with. Pujol decided he would help
in a more tangible way: He would build a home and gift it to a
veteran. From that single goal, the organization was founded in
2006. At that time, their motto was “One home, one dream.”
Vesey said once Pujol incorporated and that one home was
adapted and gift ed, he thought, “Why stop now?” So the goals
grew, and the organization grew.
Since its foundation in 2006, Building Homes for Heroes has
grown into a nationwide partnership of communities and corpo-
rations working together to serve our nation’s heroes. Th e role of
Building Homes for Heroes is organization: Th ey raise funds and
provide oversight for projects. In order to provide veterans and
their families with the homes they need, Building Homes for He-
roes depends on partnerships with builders and manufacturers.
Partnerships with national distributors are critical because
those companies can ship directly to the building site, Vesey
explained. Sponsors who provide materials may be eligible for
certain deductions for donating products and they are included
in the promotional coverage, which includes being a part of a
community welcome home ceremony and being placed on the
organization’s website, among other opportunities.
At the local level, the organization relies on
builders and architects to donate labor or time.
When a suitable home location has been selected,
Building Homes for Heroes partners with local
builders and then pulls in those national product
sponsors.
SERVING THOSE WHO SERVEDBuilding Homes for Heroes helps create a
more positive outlook for veterans and their
families by taking the weight and worry of a
mortgage off their shoulders. By not having
to worry about where and how they will
live, veterans who have been seriously
cal level, the organization relies on
architects to donate labor or time.
able home location has been selected,
mes for Heroes partners with local
then pulls in those national product
THOSE WHO SERVEDHomes for Heroes helps create a
e outlook for veterans and their
aking the weight and worry of a
ff their shoulders. By not having
out where and how they will
s who have been seriously
Gold Key Of Service
WWW.CONSTRUCTIONMAGNET.COM 31
Joe Deslauriers is a US Air Force Master Sergeant. Building Homes for Heroes built a home for him and his wife, Lisa, in Florida. PHOTO COURTESY OF BUILDING
HOMES FOR HEROES.
“Organizational efficiency and sound fiscal responsibility are of utmost importance at Building Homes for Heroes®; neither the CEO nor its board members are compensated for their duties. The organization strives to keep fundraising and administrative costs at a minimum, thus only a small percentage of funds are allocated to overhead costs. The organization aims to gift between 30 and 40 homes in 2020, equal to one home every 11 days.”
www.buildinghomesforheroes.org
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32 RURAL BUILDER / JULY 2020
Gold Key Of Service
injured can focus
on their own healing,
and on rebuilding their
families and their futures.
Based in New York, Building Homes For He-
roes is a 501(c)3 non-profi t organization that serves
the entire country. “We’ve gift ed homes in 33 states in home
gift s and modifi cations,” Vesey said. “Our goal is to assist in-
jured veterans in every state of our country.”
Th e number of modifi ed home gift s versus new homes built
changes yearly based upon need and the organization’s avail-
able funding, said Vesey. “In 2020 we are aiming to still reach
our goal of about 40 homes, of which six or seven will be new
construction. Obviously COVID has derailed us a bit, but we
are still working strong toward that goal.”
While home gift ing is the largest program, Building Homes
for Heroes off ers many other types of assistance. Th ese addi-
tional programs include fi nancial planning, sponsorships for
athletic programs, and emergency support, to name a few.
When inquiry was made about determining a veteran’s eli-
gibility to receive benefi ts from Building Homes for Heroes,
Vesey said they’re not a strict standard criteria organization;
that sets them apart from other organizations. “We’ve gift ed
multiple homes to veterans with invisible wounds,” she said.
“Mental and psychological injuries can be extremely diffi cult to
deal with. Th ere are many severe injuries you cannot see.”
Nathan Nelson is a US Air Force Captain who is paralyzed from the waist down. Build-ing Homes for Heroes built a home for him and his wife, Jennifer, in Florida. PHOTOS
COURTESY OF BUILDING HOMES FOR HEROES.
building-homes-for-heroes.indd 32building-homes-for-heroes.indd 32 6/16/20 10:51 AM6/16/20 10:51 AM
WWW.CONSTRUCTIONMAGNET.COM 33
Gold Key Of Service
During the COVID-19 pandemic, the non-profi t acted quick-
ly and initiated a new program; it sent $500 checks to veterans
for emergency funding. Th e pandemic has been devastating to
veterans with PTSD. “Psychological wounds cause veterans to
fear for their lives,” explained Vesey. Due to COVID-19, those
who suff er from PTSD are “afraid now for their spouse, chil-
dren, and parents. Th ey’re afraid now for the people that they
love.”
HOME CUSTOMIZATIONSIn order to allow wounded veterans to be truly at ease in their
new homes, Building Homes for Heroes customizes each home
to fi t each person. “We customize our builds to fi t the needs of
the individual,” Vesey said. “Every person is going to be com-
pletely diff erent. Two above-knee amputations is going to be
very diff erent than one below-knee amputation. A person with
above-knee amputations is going to be in a wheelchair most of
the time,” she explained. “Ramps, roll-in showers are very im-
portant. A lot of our veterans have issues with balance and so we
do roll-in showers for pretty much all of our homes.”
Th e modifi cations aim to give veterans independence.
“For someone who is in a wheelchair, we put in pull-
down cabinetry in the kitchen so they can get their own
cups and dishes. We would put in stovetops that come
up or down and pull-down closets.” Th ey also put in
ramps and pool lift s in therapy pools. For someone in a
wheelchair, whose ability for physical activity is limited,
a therapy pool is very important for al-
lowing physical exercise and preventing
additional health problems.
Smart home adaptations are important
accommodations for veterans with disabilities.
“Being able to access the alarm system, tempera-
ture control, televisions, lights, and all those things
is important for the physically disabled. Getting back
up to turn off a light is much more diffi cult,” Vesey ex-
plained.
Th ose who don’t have physical limitations fi nd smart home
adaptations make life much easier, too. “It’s just as important
for those who have severe PTSD to be able to look at a phone
or iPad to check and see if their door is locked - however many
times it takes. It’s important for their sense of security,” Vesey
said. Not needing to get out of bed throughout the night to see
that their home is secure helps them lead a more conventional
life.
Special accommodations made in a home for those who
have lost their eyesight include installing diff erent fl oor types
Construction on a ground-up home in Connecticut, for USMC Sergeant Greg Caron, a double leg amputee. PHOTOS COURTESY OF
BUILDING HOMES FOR HEROES.
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34 RURAL BUILDER / JULY 2020
Gold Key Of Service
or textures from room to room and installing chair moldings
on the walls so they can feel where they are going. Vesey said
in one particular case they gave a veteran that loved to cook,
but found it diffi cult aft er losing his eyesight, a home with an
adapted kitchen. He went on to start a very successful choco-
late business that he started right in that very kitchen.
REGAINING INDEPENDENCEMaster Sergeant George Vera was severely injured in Af-
ghanistan while serving in the Army. He joined the Army in
1995. During his 20th year of service, he was severely injured
defending his base from an enemy attack. Th e injuries have
caused Master Sergeant Vera to be paralyzed from the waist
down, confi ning him to a wheelchair.
For his service to his country, Master Sergeant Vera was
awarded the Purple Heart, Silver Star, Bronze Star Medal (4x),
and many other commendations.
Master Sergeant Vera, his wife, Angela, and daughter, Isabel-
la, were awarded a mortgage-free, custom-built home in Flor-
ida. Receiving the home was a blessing for the entire family: It
gave back the veteran’s independence at home; it reestablished
Angela as a wife rather than a full-time caregiver; and it allowed
the young girl to once again have fun with her dad.
“It gives us a lot of opportunity to spend time together,” said
the Master Sergeant. “I love to cook, and the kitchen is 100%
accessible for myself,” he said. “To me that means cooking, and
sitting down with your family and enjoying time with them …
fi nding out how their day was, what they did, which is what I
think we need to get back to.”
“Th e home also gives us a lot of time for recreation. We have
a beautiful pool out there. My daughter loves to get in the pool
and now I’ll be able to go in there with her because of how the
pool is designed. And that will help my wife to be able to relax.
She can do whatever she needs to do; she won’t need to be right
there to babysit neither myself nor my daughter. I can start tak-
ing more a role as a parent now, and start doing more things
that will help make her life become a little easier.”
“Building Homes for Heroes gave us happiness. It gave us
an opportunity to become a family again,” said an emotional
Angela. “It gave me freedom because now I don’t have to help
my husband to do everything. Building Homes for Heroes gave
to my husband the opportunity to be independent.”
“Building Homes for Heroes gave to my daughter the oppor-
tunity to do normal things in this house,” Angela said.
“I love to go swimming and my dad always liked to go swim-
ming with me, but the pools weren’t accessible. It was really
hard for him to get in. But Building Homes for Heroes gave us
a pool that he can roll in … He can just go in his wheelchair
inside the pool.”
“One of the things that I most enjoy to do in the house is go
into my dad’s room where he has his military things. … When
I go into that room it’s, like, so special to me,” a tearful Isabella
said. “It shows me what he did and all that he did. It shows me
what freedom is and what freedom costs. For my dad, it cost
so much for him. It cost his legs and his best friend. But Build-
ing Homes for Heroes gave us a house; they gave us a house
that he can do anything in … not needing us to help him with
anything anymore.”
Before getting the house from Building Homes for Heroes,
the Vera family lived in an apartment. Isabella recollected it
was inaccessible. She said some days he didn’t even want to get
out of bed because it was so hard to move around. “Th ey gave
us freedom in this house,” she said.
BUILDING THE FUTUREBuilding Homes for Heroes has set the bar high; on aver-
age, they seek to gift one home every 11 days. With continued
support, the organization hopes to reach its 300th home gift
by 2021.
Construction professionals who are interested in vol-
unteering and helping Building Homes for Heroes
give injured veterans a better future should
contact Jim Rogers, Building Homes for
Heroes Director of Development,
at 516-684-9220. RB
L BUILDER / JULY 2020
ING INDEPENDENCESergeant George Vera was severely injured in Af-
while serving in the Army. He joined the Army in
ng his 20th year of service, he was severely injured
his base from an enemy attack. Th e injuries have
ster Sergeant Vera to be paralyzed from the waist
fining him to a wheelchair.
service to his country, Master Sergeant Vera was
e Purple Heart, Silver Star, Bronze Star Medal (4x),
other commendations.
ergeant Vera, his wife, Angela, and daughter, Isabel-
arded a mortgage-free, custom-built home in Flor-
ing the home was a blessing for the entire family: It
he veteran’s independence at home; it reestablished
wife rather than a full-time caregiver; and it allowed
girl to once again have fun with her dad.
us a lot of opportunity to spend time together,” said
Sergeant. “I love to cook, and the kitchen is 100%
or myself,” he said. “To me that means cooking, and
n with your family and enjoying time with them …
how their day was, what they did, which is what I
eed to get back to.”
anything anymore.”
Before getting the house from Building Homes for Heroes,
the Vera family lived in an apartment. Isabella recollected it
was inaccessible. She said some days he didn’t even want to get
out of bed because it was so hard to move around. “Th ey gave
us freedom in this house,” she said.
BUILDING THE FUTUREBuilding Homes for Heroes has set the bar high; on aver-
age, they seek to gift one home every 11 days. With continued
support, the organization hopes to reach its 300th home gift
by 2021.
Construction professionals who are interested in vol-
unteering and helping Building Homes for Heroes
give injured veterans a better future should
contact Jim Rogers, Building Homes for
Heroes Director of Development,
at 516-684-9220. RB
Master Sergeant George Vera and his wife, Angela, at what would become their new home in Florida. PHOTO COURTESY OF BUILDING HOMES FOR HEROES.
building-homes-for-heroes.indd 34building-homes-for-heroes.indd 34 6/16/20 10:51 AM6/16/20 10:51 AM
F A L L 2 0 2 0 I S S U E
Exterior Finishing: Panels, Sheeting & Siding
August 26, 2020
W I N T E R 2 0 2 0 I S S U E
Metal, polycarbonate, and fabric
All Parts, Products & ComponentsOctober 19, 2020
TARGETYOUR MARKETwith Garage, Carport & Shed Builder Magazine
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FULL PAGE ADS.indd 35FULL PAGE ADS.indd 35 6/15/20 12:11 PM6/15/20 12:11 PM
36 RURAL BUILDER / JULY 2020
14 GOLD KEYS WON
ABC SUPPLY CO. INC.WEBSITE: www.abcsupply.com/locations
For over 36 years, ABC
Supply has been provid-
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With its vast inventory, knowl-
edgeable associates and online
tools, ABC Supply delivers the
services contractors need to
be successful and grow their
businesses. Th e company is
the largest wholesale distribu-
tor of roofi ng in the United
States and one of the nation’s
largest wholesale distributors
of select exterior and interior
building products. ABC Sup-
ply provides the products its
customers want and helps
them keep projects moving.
ABC Supply’s team of over
15,000 associates is highly
trained and dedicated to help-
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building material selection,
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for contractors—consistently
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service from start to fi nish.
In fact, the company was re-
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In addition to carrying low-
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and railing products.
ABC Supply knows its cus-
tomers need to save time and
money at every turn, so it has
created unique tools that help
them do just that—quickly
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Solution Centers inside the
company’s branches feature
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Th e company’s Freedom
Programs provide value-add-
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allow contractors to get the
word out about their busi-
nesses through targeted mail,
websites, marketing starter
kits and jobsite signs.
To complement the exper-
tise provided in store, the com-
pany off ers ABC Connect, an
online program that provides
access to ABC Supply’s prod-
ucts and pricing 24/7. It also
allows contractors to build
material lists, create estimates
and submit orders in real time,
whether they’re working from
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With nearly 800 locations
nationwide, ABC Supply pro-
vides easy access to support,
products and expertise cus-
tomers can’t fi nd anywhere
else. In 2020 and beyond, ABC
Supply plans to continue its
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come an even stronger and
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contractors.
For more information
about ABC Supply or to fi nd
a branch near you, visit our
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36-ABC Supply.indd 3636-ABC Supply.indd 36 6/16/20 12:41 PM6/16/20 12:41 PM
Every day, ABC Supply associates from over 760 locations nationwide dedicate themselves to making your job easier. It starts with 24/7 access to pricing and order placement with ABC Connect and ends with accurate deliveries, complete and on time, every time.
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FULL PAGE ADS.indd 37FULL PAGE ADS.indd 37 6/15/20 12:11 PM6/15/20 12:11 PM
38 RURAL BUILDER / JULY 2020
32 GOLD KEYS WON
Dynamic Fastener’s Dyna-Guard
Snow Retention Systems continues
to be a valuable solution for snow
and ice issues for metal roofi ng. Our com-
pany is always looking for better ideas to
become problem solvers for our valuable
customers and will continue to provide
that support. With that thought in mind,
Dynamic Fastener is proud to introduce
new products to their very popular Dyna-
Guard Snow Retention.
DYNA-CLIPS™ are used as an option to attach Dyna-Guard to Dyna-Clamps. Dyna-Clips are necessary to use if the seams are not divisible by 4”or 6”, or if the Dyna-Guard is not being installed per-pendicular to the seams. Use unpunched Dyna-Guard when using Dyna-Clips.
RETRO SNO-DAMS® (above right) are very similar to the standard Sno-Dams, but the retro style, instead of being slid on, are designed to be pressed onto the back of the Dyna-Guard after installation. The end user must drive in a screw (included with purchase) thru the hole in the Retro Sno-Dam.
DYNA-CORR™ is a mounting attachment used to attach Dyna-Guard or practically anything to 7/8” or ¾” cor-rugated roofing.
DYNA-MOUNTS™ (below) are an attachment device to secure Dyna-Guard or practically anything to almost any exposed fastener trapezoidal metal roof. These mounts are offered in two differ-ent heights: 1.86” and 2.65”.
CATALOGDynamic Fastener’s free 140-page full-
color Tool and Fastener Hand Guide cov-ers fastener applications, engineering data, availability of types, size ranges and fas-tener materials.
The Hand Guide also features Dynamic Fastener’s f lagship products: D•F® screws, Dyna-Guard® snow reten-tion system for metal roofs, Dyna-Clamps® to accommodate many dif-ferent profiles of standing seam roofs, and 75 million D•F® rivets in stock, of which over 55 million are pre-painted and stocked in bags of 250 pieces.
In addition to discussing screws and anchors, the guide provides prices and other information relating to f lash-ings, sealants, insulation tapes, safety equipment, hand tools, power tools and more. RB
LOCATIONS:• Kansas City, MO• Chicago, IL• Houston, TX• Las Vegas, NV• Memphis, TN • St. Louis, MO• St. Paul, MN
WEBSITE: www.DynamicFastener.com PHONE: 800.821.5448
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FULL PAGE ADS.indd 39FULL PAGE ADS.indd 39 6/16/20 1:18 PM6/16/20 1:18 PM
40 RURAL BUILDER / JULY 2020
As Everlast Roofi ng, Inc. keeps quality, innovation, and
customer satisfaction at its forefront, they look forward to
continued success as an industry standout manufacturing
the Next Generation of Metal Roofi ng.
Recently setting a new benchmark standard in the industry,
Everlast’s Next Generation introduced even more corrosion resis-
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Th is technology introduces magnesium into the zinc-aluminum
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activating sacrifi cial characteristics not previously present, result-
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Combining new technologies with over 50 years of proven ex-
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Rollforming using the revolutionary CECI® enhancement,
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gearing up for yet another innovative product, launching this fall.
Everlast’s knowledgeable staff is eager to provide precise prod-
uct information, profi le benefi ts, and customer satisfaction while
continually striving to exceed expectations by ensuring that ser-
vice is a top priority throughout the entire organization. Th ey
received Rural Builder’s Gold Key of Excellence Award for eigh-
teen consecutive years, starting in 2003, for excellence in product
quality and service. Th ey have also been the recipient of the Metal
of Honor Award from Metal Roofi ng Magazine for sixteen con-
secutive years, starting in 2005, for consistently high standards in
serving the metal roofi ng industry.
Off ering products to the agricultural, commercial, architectur-
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WEBSITE: www.everlastroofing.com PHONE: 888.339.0059
EVERLAST ROOFING, INC.
18 GOLD KEYS WON
Everlast Roofing GK.indd 40Everlast Roofing GK.indd 40 6/16/20 2:38 PM6/16/20 2:38 PM
O u r N a m e S a y s I t A l l
Your Vision. Our Colors.
Everlast Roofing, Inc. takes your vision and makes it brighter with our next-generation steel. We use an industry-leading paint system to ensure your chosen color remains scratch and dirt resistant, all while maintaining gloss and color. You are keeping your home or business looking newer, longer. Protecting your investment, Everlast Roofing, Inc., Our Name Says It All.
EVERLASTROOFING.COM | 888.339.0059
FULL PAGE ADS.indd 41FULL PAGE ADS.indd 41 6/17/20 8:07 AM6/17/20 8:07 AM
42 RURAL BUILDER / JULY 2020
MAZE NAILS IS CELEBRATING 172 YEARS IN BUSINESS IN 2020!
Maze is one of the very few remain-
ing mills committed to manufac-
turing nails in the United States
of America. Located in Peru, Illinois, on
a bluff overlooking the Illinois River, the
Maze plant produces high-quality nails on
effi cient equipment, instills a strong cus-
tomer focus and is committed to protect-
ing the environment. With their manu-
facturing and development facility right
here in the U.S., customers can count on
nails that are “made for the job” while pre-
serving valued manufacturing jobs here at
home.
Maze had worked closely with the post
frame construction industry for many
decades – and designed such things as
threaded nails (ring shank and screw
shank for tremendous holding power),
special Hot-Dipped rubber and silicone
washer nails (to avoid frustrating leaks),
oil-quench hardened nails (to drive well
without bending) and hot-dip galvanized
nails (for use with treated lumber and
where ugly rusting must be avoided).
Founded in 1848 in Peru, Illinois by
Samuel Nesbitt Maze, Maze Lumber (a
division of Maze Company) is still in full
operation – and is the oldest lumberyard
in the State of Illinois. Maze Nails sprang
to life in the late 1800s – when the lum-
beryard could not get good quality nails
– and decided to make their own.
Maze is the nation’s largest maker of
specialty nails – producing truckloads of
double hot-dipped galvanized and stain-
less steel nails for a variety of applications.
Maze manufactures quality nails for metal
roofi ng, post-frame construction, fi ber
cement siding, cedar and redwood sid-
ing, roofi ng, cedar shakes and shingles,
PVC trim products, decking, fencing, and
log home and timber-frame construction.
Maze was the fi rst nail mill to pack nails
into 50-lb. and 5-lb. boxes, instead of the
old 100-lb. wooden kegs.
Th e Maze family continues to run the
operations – with the fi ft h and sixth gener-
ations actively involved with the company.
President Roelif Loveland acknowledges,
“It is because of our customers’ great sup-
port and enthusiasm for stocking, selling
and using our meticulously engineered
and manufactured line of 100% Made in
the USA nails that we’re still in business
today.” RB
WEBSITE: www.mazenails.com PHONE: 800.435.5949
MAZE NAILS
37 GOLD KEYS WON
POST FRAMERS HAVE DEPENDED ON MAZE NAILS FOR DECADES
Before pallets…loading a truck with Maze Nails by hand was backbreaking work.
The challenging Nail Pounding Contest is sponsored annually by Maze at the post frame show.
Packing 5-lb. Maze boxes into large wooden crates weighing 100 lbs.
Prior to developing automated equipment in 1955, all Maze Nails were dipped by hand into molten zinc.
Maze Nails GK.indd 42Maze Nails GK.indd 42 6/15/20 11:18 AM6/15/20 11:18 AM
1.800.435.5949 mazenails.comNAIL IT ONCE. NAIL IT RIGHT. ®
Division of W. H. Maze Co. Helping to build America since 1848
Celebrating 172 years 1848-2020
MAZE NAILShave weathered the test of time!
Available in Hot-Dip Galvanized or Stainless Steel, Hand Drive, Collated Sticks & Coils All MAZE NAILS are 100% Made in USA It pays to buy MAZE!
Cypress siding, circa 1924
FULL PAGE ADS.indd 43FULL PAGE ADS.indd 43 6/15/20 12:11 PM6/15/20 12:11 PM
44 RURAL BUILDER / JULY 2020
At MWI Components we off er specialized
metal products for customers in the post-
frame building industry. We are honored to
receive our 18th consecutive Gold Key of Excellence,
because it affi rms we have upheld our values – quick
delivery, excellent service, and innovative products
that make building on the job-site easier.
Since 1985, we have manufactured cupolas. We
provide a variety of sizes including: 24x24, 36x36,
48x48, 66x66 inch square cupolas, as well as 48- and
84-inch octagon cupolas. Another one of our origi-
nal products, the Ridg-Vent®, comes in six diff erent
styles, with wider fl ange options available. Soffi t is
also available at MWI in either steel or aluminum
with four diff erent trim profi les. We provide pre-
painted steel products in over 100 colors, and we can
match almost any metal building color available. Th is
variety of rooft op products is designed to help our
customers deliver the exact buildings their clients en-
vision.
We are pleased to be a leading manufacturer of
equine accessories. With horse stalls, Dutch Doors
and Arcadian Sliding Doors, we help builders achieve
the perfect balance between aesthetic and functional-
ity. With an in-house powder coat paint line off er-
ing 54 unique colors, customers no longer have to
settle for white doors or black stalls. Instead, they can
fi nd the exact color combination to fi t their needs.
We have also recently added a new horse stall latch
to our product line. With a simple grill bar pull sys-
tem, this latch is sleeker than ever. Plus, the talon-like
latch is located at the top of the stall, so horse play is
minimized!
We take pride in manufacturing a complete line of
round and square track hardware for all industrial,
post-frame, farm and commercial buildings. In late
2006, MWI purchased the slide door track and hard-
ware division of Lawrence Hardware, the original
creator of the square track slide door systems. Th is
enables us to off er a complete selection of American-
made round and square track hardware.
We are also proud to off er the Sabre Slim, a new door latch that
off ers the security of our popular Sabre Latch®. However, the Sabre
Slim utilizes a standard 1 ½” quick frame. With an exterior-lock-
able, polished stainless-steel handle, the slim measures just under
4 ½” tall. It has a zinc-plated center case with an inside handle,
as well. Th e quick mount bracket design installs within minutes
to our MWI 2200 Series Vertical Rail.
Th e ½” latch rod securely retains split
sliders, when used in conjunction with
our BC85S Center Door Guide, a heavy
¼” thick zinc-plated steel-construction
receiver that provides drive over pro-
tection. Th e center door guide ensures
a split slider door coupling is complete
and secure, and it surface mounts in a
variety of applications.
For those seeking a heavy-duty, jamb
latch for 3.5” sliding doors, the new, fi rst
of its kind in the post frame industry,
Raptor Latch® at MWI is perfect. Th is is
the strongest latch available at MWI Components, and it comes
fully assembled with a locating feature for quick installation. Th e
two adjustable rods wrap around the girt bracket assembly for the
ultimate, tight-holding grip!
We appreciate our customers’ support, and we look forward to
serving our clients’ needs as they grow. RB
WEBSITE: www.mwicomponents.com PHONE: 800.360.6467
MWI COMPONENTS
18 GOLD KEYS WONFirst of its kind in the post-frame industry, The Raptor Latch® (lock not included).
(LEFT) MWI Components’ 48” cupola with windows comes fully assembled and will make your building stand out from the rest! PHOTO COURTESY OF LESTER BUILDINGS
Upgrade your barn or building’s look with MWI’s Arcadian Sliding Doors, Dutch Doors and gorgeous cupolas! PHOTO COURTESY OF LESTER BUILDINGS
MWI Components full pg GK.indd 44MWI Components full pg GK.indd 44 6/15/20 11:19 AM6/15/20 11:19 AM
I SSSS I NN YY OOO UU RR F U T UU R E
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46 RURAL BUILDER / JULY 2020
WEBSITE: www.plyco.com PHONE: 800.558.5895 FAX: 800.257.5926
PLYCO CORPORATION
38 GOLD KEYS WON
For over 60 years Plyco Cor-
poration’s success has in part
been based on assembling the
best team to guide its contractor
and distributor partners to the best
products for their building proj-
ects. Plyco makes every eff ort to be
the industry resource for building
components.
Th e ability for Plyco to provide
the highest level of service, coupled
with a wide range of products to fi t
any industry needs, starts with its
sales and manufacturing teams.
With more than 500 years of com-
bined experience in the construc-
tion industry, the group has been
involved with almost every type of
building project. Twelve territory manag-
ers and eight inside sales professionals are
in daily contact with the industry. Th ey
off er product knowledge with the backing
of decades of experience and work with
contractors and distributors from the start
of the process, through planning a project,
to the fi nal installation of doors, windows,
ridge vents, etc.
Plyco’s engineering team focuses on
product development and testing as a
cornerstone for the company. Th e engi-
neering team works to develop high qual-
ity products that meet performance and
functionality expectations. P lyco products
constantly undergo rigorous in-house
as well as third-party testing to meet re-
quired building codes, including Florida
and Texas wind approvals.
Plyco products, manufactured in one of
two U.S. facilities, allows the manufactur-
ing and engineering team to control prod-
uct quality; the kind of quality that in-
cludes staying ahead of the curve on code
changes and making sure products con-
tinue to meet or exceed code standards.
As the codes and markets develop,
Plyco is driven to stay ahead of the
market with a team of in-house en-
gineers who track codes and drive
the quality of products.
Plyco is not a company that just
sells a product; it also strives to ser-
vice the customer with everything
from training to product applica-
tion, and much more.
Th e construction industry con-
tinues to grow and evolve. For more
than six decades Plyco has partnered
with the construction industry to
build the best available. It’s about the
best products, the best customer ser-
vice and the best relationships with its
customers.
Plyco is dedicated to bring to mar-
ket quality products for the post frame,
metal frame and commercial construction
industries. Plyco continues to make a world
of diff erence for the construction industry
and its customers each day. RB
Plyco Corporation, Making a World of Difference
anag-
ls are
Th ey
cking
ket
met
indu
Plyco GK.indd 46Plyco GK.indd 46 6/15/20 12:45 PM6/15/20 12:45 PM
Industry experience is the cornerstone of Plyco. With more than 500 combined years of experience
Plyco team is your resource to help guide you to the best products for the market.
Plyco’s philosophy is to be a dependable source you can partner with on every building project.
Plyco Performance Plyco Quality
800.558.5895 www.plyco.com
WINDOWS WALK DOORS RIDGE VENTS FASTENERS SLIDE DOOR TRACK & RAIL PLY-FOIL HORSE STALLS
WORLD OF DIFFERENCE
Count on Plyco’s team of experts
Making a
Water Infiltration Tested
Wind/Air Infiltration Tested
Structural Performance
Thermal Performance
with experienced industry professionals
Plycoto exceed IBC Building Codes for superior performance and durability.
FULL PAGE ADS.indd 47FULL PAGE ADS.indd 47 6/15/20 12:11 PM6/15/20 12:11 PM
48 RURAL BUILDER / JULY 2020
36 GOLD KEYS WON
SUKUP MANUFACTURING CO.WEBSITE: www.sukup.com PHONE: 641.892.4222
Sukup Manufacturing Co. is proud to
be a Gold Key of Excellence Award
winner for the 36th year.
Th e company, founded in 1963, is privi-
leged to have spent more than 56 years
manufacturing steel products. Th ey added
steel buildings to their product line in 2011.
Th e addition of Sukup Steel Buildings
has allowed them to more fully provide for
all of the producer’s needs. Not only are
Sukup Steel Buildings perfect for a shop
or machine shed, but now they also make
“hopper buildings” to make grain loading
more effi cient. Th e new “hopper build-
ings” really bring together several state-of-
the-art grain handling and storage tech-
nologies of Sukup Manufacturing Co. and
its Sukup Steel Buildings division. “It really
shows off a lot of what we do,” said Sukup’s
CEO, Steve Sukup. Sukup is IAS AC472 ac-
credited, is a member of the MBMA, and
just this year was ISO 9001 certifi ed.
Th e clear span design of Sukup Steel
Buildings allows the interior space to be
adapted to your customers’ specifi c needs,
whether room is needed to fold out a
planter or partitions put up to create an
offi ce area, shop or storage area.
SUKUP STEEL BUILDINGS FEATURE:
• Clear span construction.
• Pre-punched galvanized purlins and
girts for a proper fi t and faster installation.
• Straight or tapered columns.
• Wide range of exterior and trim col-
ors to choose from.
• Th e seams on Sukup standing seam
roofs are mechanically-rolled to create a
360 degree Pittsburgh double-lock seam.
Th is seam creates a durable, weathertight
seal. Movable roof clips allow the roof to
expand and contract with temperature
changes, preventing stress on the roof
components.
Sukup also manufactures a screw down
roof that is economical and easy to install.
Sukup Manufacturing Co. is the fastest-
growing bin manufacturer in the world.
It is also the world’s largest family-owned
and operated full-line grain handling and
storage equipment manufacturer. Located
in Sheffi eld, Iowa, USA, Sukup has been
engineering solutions to protect and pre-
serve the world’s grain supply since 1963.
In addition to their line of steel build-
ings, their product line includes farm and
commercial grain bins, portable and tow-
er dryers, centrifugal and axial fans and
heaters, stirring machines, bin unloading
equipment, and bin fl oors and supports.
Sukup also makes a line of material han-
dling equipment that includes bucket ele-
vators, drag conveyors, chain loop convey-
ors, support structures, and catwalks. RB
Sukup GK.indd 48Sukup GK.indd 48 6/15/20 1:46 PM6/15/20 1:46 PM
Patterson Farms Grain Center - Fillmore, Missouri
Sukup Manufacturing Co. Headquarters - Sheffield, Iowa
Ames Municipal Hangar - Ames, Iowa
West Fork Recreation Center - Sheffield, Iowa
Dungey’s Furniture - New Hampton, Iowa
With an expanding diversity of designs and uses, whether you need an agricultural building to house livestock, materials, or large machinery, or you are
looking for an industrial or commercial structure, you can have it with a Sukup Steel Building.
Why Purchase A
SUKUP STEEL BUILDING?
FULL PAGE ADS.indd 49FULL PAGE ADS.indd 49 6/15/20 12:11 PM6/15/20 12:11 PM
50 RURAL BUILDER / JULY 2020
2 GOLD KEYS WON
UNITED STEEL SUPPLYWEBSITE: www.unitedsteelsupply.com PHONE: 512.263.0954
United Steel Supply is honored to
win their second consecutive Rural
Builder Gold Key award aft er win-
ning this award for the fi rst time in 2019.
America’s largest distributor of painted
steel and Galvalume®, United Steel Supply
is a company built on a guiding principle
of service.
“Wow, this award means a great deal to
us and we are truly humbled by this honor
and proud to receive an award and recog-
nition that comes directly from the rural
construction marketplace,” said United
Steel Supply Sales Manager Conrad Farley.
“Our customers recognize hard work
and excellent service.” United Steel Supply’s
dedication to its customers is the driving
force behind the company; it will always
hold as its core objective delivering the
highest level of service of any steel provider
in the industry.
“We pride ourselves with unmatched re-
sponsiveness to our customers’ needs,” said
Farley. “We believe in long-term partner-
ships and in building value into every step
of that process.”
United Steel Supply holds its customers
in high esteem and works hard to deliver
value-added solutions at every opportuni-
ty. Th e company maintains a specifi c focus
on metal construction and roofi ng materi-
als and has the ability to service coast-to-
coast from all locations.
“We truly lead by service,” said Farley.
“We focus on providing service that is sec-
ond to none and feel everything else will
fall in line. We hope that commitment to
service and responsiveness gives our cus-
tomers the edge they need to stay competi-
tive in their own markets.”
Farley expressed a debt of gratitude aft er
his company received its second consecu-
tive Gold Key. “Th ank you, again, to all
the customers who voted for United Steel
Supply. We are truly humbled by your
confi dence. To Rural Builder readers who
haven’t partnered with us yet, we hope
you’ll give us the opportunity to prove our
commitment to quality and service from
the very fi rst order, and that you will part-
ner with us to help you build on your com-
pany’s success.” RB
United Steel Supply: Service Second To None
United Steel Supply GK.indd 50United Steel Supply GK.indd 50 6/15/20 1:47 PM6/15/20 1:47 PM
©2020 United Steel Supply
SERVICE AND QUALITY ARE THE KEYS TOCUSTOMER SATISFACTION.At United Steel Supply, we’re proud to be the country’s largest distributor of Galvalume® and prepainted steel coils. We work hard to ensure that we have exactly what our customers need – along with high-quality products, outstanding service and competitive pricing. It’s all part of developing long-term partnerships through customer satisfaction, something we take very seriously. So we’re extremely honored to be a Gold Key recipient, because it’s voted on by the people who count most – our customers.
Thank you for this honor. We promise to continue to deliver exactly what you need, without
unitedsteelsupply.com | 512-263-0954
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52 RURAL BUILDER / JULY 2020
8 GOLD KEYS WON
A.B. MARTIN ROOFING SUPPLYWEBSITE: www.abmartin.net PHONE: 888.606.1094 FAX: 717.977.5175
We get it. With how busy you are,
it’s hard to stay on top of lead
times and order deadlines. But
that doesn’t change the fact that your cus-
tomers are counting on you to deliver a
quality fi nished project on schedule.
A.B. Martin is here to help. A.B. Mar-
tin stocks and manufactures over 35,000
building products that are ready for imme-
diate shipment when you need it… YES-
TERDAY! Most of our sales team are for-
mer builders who can guide you through
challenging client requests with industry
expertise.
Build with A.B. Martin and you’ll get
the job done. RB
82 Garden Spot RoadEphrata, PA 17522
717-445-6885 TOLL FREE: 800-373-3703
35 Ridge RoadNewville, PA 17241
717-776-5951TOLL FREE: 800-782-2712
Online Catalog: abmartin.net/catalog
Over 35,000+ Products in stock when you need it.. . YESTERDAY!
Lumber, Trusses, and Posts
Delivered to Your Job Site!
GET OURCATALOG!
AB Martin GK.indd 52AB Martin GK.indd 52 6/15/20 12:44 PM6/15/20 12:44 PM
WWW.CONSTRUCTIONMAGNET.COM 53
34 GOLD KEYS WON
A.J. MANUFACTURING INC.WEBSITE: www.ajdoor.com PHONE: 800.328.9448 FAX: 715.568.3099
AJ Manufacturing is hon-
ored to be recognized
with the 2020 Gold Key
Award. We are proud of and thankful
for the collaborative customer rela-
tionships and the trust that those cus-
tomers have in AJ’s products and ser-
vices. We appreciate the opportunity
to be an innovative partner, meeting
the continuously expanding needs of
the post frame industry.
Our eff orts to grow and improve to
better serve you are ongoing. We’ve
increased our building footprint and continue to add new equip-
ment, including the recent installation of a third paint booth to
meet the needs of our Harmony vinyl window line. Custom col-
ored exteriors along with EZ-v™ vinyl
trim and fl ashing complete the look of
any post-frame building.
Steel frame walk doors are available
in a range of standard and custom col-
ors and feature 4-way universal hand-
ing, 4” x 4.5” fi xed pin hinges and non-
ozone depleting foam formulation
We understand that this year is
unlike any other, we’ve implemented
remote and revised working envi-
ronments for seamless and contin-
ued support of customers. We have a
strong operations team in place ready to serve you and provide
the high quality purpose built doors and windows you’ve come
to rely on. RB
By A.J. ManufacturingDesigned for the Post Frame Industry
800.328.9448 www.ajdoor.com@
Doors:• 5100/7100 – Steel Frame
• R51SST – Stainless Steel
• R41/R51 – Responder Door
• 3100/3700 – Aluminum Frame
• 21A/21S – Partner Door
• Ceiling Access Door – CAD
• Attic Access Door – AAD
Windows:• Harmony Vinyl Windows
• Main Street Vinyl Windows
• EZ-v™ Trim and Flashing System
A.J. Manufacturing has been your partner in Products, Service and Innovation for over 50 years. Our dynamic and creative team is dedicated to service and quality. Even though we’ve brought many solutions to the post frame market, we’re not stopping. We’re always striving for a better solution to accommodate your business needs.
BUILD THEEXCEPTIONALWITH QUALITY
DOORS &WINDOWS
AJ Manufacturing GK.indd 53AJ Manufacturing GK.indd 53 6/15/20 2:15 PM6/15/20 2:15 PM
2 GOLD KEYS WON
Trade wars, travel bans, disrupted supply chains, and CO-
VID-19 make buying foreign equipment a risky business.
When foreign parts and service are diffi cult or impossible
to obtain, “Buy American” is a smart decision. Buying American
equipment also helps to stimulate economic growth, create jobs,
and support American businesses.
ASC Machine Tools has manufactured rollforming machin-
ery in the USA since 1949, and customers rely on ASC’s prompt
and reliable service and parts. While other manufacturers were
shut down because of COVID-19, ASC continued manufacturing
equipment, providing service, and shipping spare parts. ASC’s
customers operate confi dently knowing that service and parts are
always just a phone call away, not a continent away. Buying ASC
equipment turned out to be a great value and a great decision. RB
WEBSITE: www.ASCMT.com PHONE: 509.534.6600
ASC MACHINE TOOLS, INC.“Buy American”: The Advantages of Buying American Made Rollforming Equipment
ASC MACHINE TOOLS, INC., SPOKANE, WA WWW.ASCMT.COM TEL: (509) 534-6600
MADE IN USA SINCE 1949
CUSTOM ROLLFORMERSTAND ALONE SHEARS PURLIN ROLLFORMERCHANNEL ROLLFORMERRIDGE CAP BENDER
TRIM ROLLFORMERPANEL ROLLFORMER DOUBLE HEMMER TECHNOFOLD ®SLITTING LINES
PREMIUM QUALITY ROLLFORMING MACHINERY
GOLD KEY WINNER 2020
ASC Machine Tools.indd 54ASC Machine Tools.indd 54 6/16/20 8:40 AM6/16/20 8:40 AM
WWW.CONSTRUCTIONMAGNET.COM 55
1 GOLD KEY WON
ACU-FORMWEBSITE: www.acuformequipment.com PHONE: 330.674.4003 FAX: 330.674.4035
For the last decade, Acu-Form
has provided nothing les than
the highest quality roll form-
ers, implementing a tried-and-true
manufacturing production process
that prioritizes quality control checks,
systems, and customer support.
Th e Acu-Form Promise includes:
On-Time Delivery: Your timeline
matters. Th e timeline we promise is
the timeline we deliver.
Pre-Tested Machines: Your machine will be pre-tested with
your materials so when your machine arrives on-site it will be
ready to put into production.
Versatile Growth Opportunities: Beyond your initial invest-
ment in the roll former, you have the ability to add and create
new equipment to match your profi le to expand your product of-
ferings.
Exclusive Th rough-Hardened D2
Tool Steel: Our machines are manu-
factured with higher quality materials
to ensure durability and performance
at costs our competitors can’t match.
Power Options: We off er hydrau-
lic, mechanical, or electrical power
sources according to your needs.
With options to do full automation.
Shipping, Delivery, and Installation Available: Once your
product is ready, we can provide full-service shipping, delivery,
and installation for you, including arranging for an electrician to
match the specs of your project.
Customer Service: We are here to support you beyond deliv-
ery and installation. If you have a breakdown, we have parts in
stock, in house, and can ship the same day. RB
10550 TR. 262 Millersburg, OH. 44654Phone (330) 674-4003
Fax (330) 674-4035Email: acu-form@safecommail.com
ROLL FORMING EQUIPMENT
Visit us @www.acuformequipment.com
Manufacturer of
Roll Forming Equipment, using
Hardened D2 Tool Steel for the forming
dies, as a standard, not an extra cost.
Panel Lines
Shears
Decoilers
Coil Upenders
Slitters
Hemmers
Trim Machines
Perforators
Wrappers
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56 RURAL BUILDER / JULY 2020
14 GOLD KEYS WON
ATLAS BOLT & SCREWWEBSITE: www.atlasfasteners.com PHONE: 800.321.6977
Atlas is the industry leader
in fasteners that serve the
PEMB, Post Frame and Com-
ponent industries in the USA. We
off er a full line of building products
including fasteners, venting, closure,
pipe fl ashings, rivets, sealants, tape
and caulk. Our four locations are strategi-
cally located to allow for reduced lead time
delivery, anywhere in the U.S. Each Atlas
location has the capability to paint, pack
and ship fasteners, as well as, cut closure
to meet special needs in a timely manner.
Ashland, Ohio, is our U.S. Manufacturing
base for all domestic fasteners in addition
to a branch location.
Th e Atlas value proposition is simple:
We manage the complexity our custom-
ers’ business and allow them to focus
on growth. From inventory planning,
through order entry and shipping, we
manage and take care of our custom-
ers business requirements. “We add value
by making the complex simple and the
diffi cult easy.”
Our mission and company foundation
are driven by providing industry leading
service and quality to our valued part-
ners. Simply put, we have the capabili-
ties, experience, knowledge, logistical
footprint to successfully support your
business needs nationwide, and the
desire to service your company better
than any other source or brand avail-
able.
Our growth comes through support-
ing our customers with innovative, dif-
ferentiating products and services, and by
partnering to meet their demands every
day. Our commitment extends through
them to their customers to understand
pain points, product needs and to partner
with them.
Atlas wins when you win! RB
WE’RE HERE FOR YOU..TODAY AND EVERYDAY.
Strategically located to support your building product needs.
www.atlasfasteners.comPhone: 800-321-6846 Fax: 419-289-2564
1628 Troy Road Ashland, Ohio 44805 FOLLOW US:
Atlas Bolt Screw GK.indd 56Atlas Bolt Screw GK.indd 56 6/15/20 2:22 PM6/15/20 2:22 PM
WWW.CONSTRUCTIONMAGNET.COM 57
7 GOLD KEYS WON
THE BRADBURY GROUPWEBSITE: www.bradburygroup.com PHONE: 620.345.6394
The companies within Th e Bradbury Group provide qual-
ity equipment and exceptional service to customers with
all production level requirements. Th inking of stepping
into the panel roll forming business? We off er entry level pre and
post cut panel roll forming lines that produce the highest quality
panel in the industry. Already in the panel business and need to
increase your output rate? Our BOSS panel line has production
speeds up to 300 FPM with an accuracy of 1/16”. Do you currently
manufacture metal building and roofi ng trim? We build hydraulic
trim folders as well as 4 x trim roll formers which give you pro-
fi le fl exibility while saving fl oor space. Would you like to increase
your manufacturing effi ciency? Our controls make production
machines more profi table with our offi ce to shop capabilities. We
also off er control retrofi ts — one of the most economical ways to
increase productivity and reduce scrap on an existing machine.
We are here to increase your production and eff ectively grow
your business. Call us to fi nd out more about our products and
services. One Bradbury Group — working for you. RB
Bradbury GK.indd 57Bradbury GK.indd 57 6/15/20 2:53 PM6/15/20 2:53 PM
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CANNONBALL:HNP LLCWEBSITE: www.cnbhnp.com PHONE: 800.766.2825 FAX: 800.834.7447
Since 1916, CannonBall:HNP
has been the industry leader in
post frame and metal building
components and we are honored to
receive our 38th consecutive Gold
Key of Excellence Award. Now based
out of our new location in Janesville,
Wisconsin, our extensive product
line provides our customers with
quality products made in the USA.
CannonBall:HNP is the original
manufacturer of round sliding door
track and we continue to off er a full
lifetime warranty on the round track
system.
CannonBall also off ers a complete
line of square track and accessories,
including a 1,000 lb. capacity system,
walk doors, windows, polycarbonate
skylights, equestrian products, two
models of cupolas and much more.
CannonBall is dedicated to pro-
viding the best service to our cus-
tomers. Our manufacturing and
distribution channels, customer ser-
vice and sales team set us apart from
the rest. We appreciate the support
shown by our loyal customers and
look forward serving them for many
years.
Our commitment to excellence is
“Th e CannonBall Advantage.” RB
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COVERTECH FLEXIBLE PACKAGINGWEBSITE: www.rfoil.com PHONE: 800.837.8961
Leading the Way
For more than 30 years, rFOIL refl ec-
tive insulation, manufactured by Co-
vertech Flexible Packaging has been a
North American leader in providing con-
sistently high standards in servicing the
rural construction industry.
rFOIL is a patented technology de-
signed to reduce radiant heat gain/loss and
control interior condensation in residen-
tial, commercial and HVAC applications.
“Because rFOIL is made of non-fi brous
insulation,” says John Starr, vice president/
partner, “there is no itching or exposure to
glass fi bers, and no protective equipment
or clothing is required”.
He added, “Our approach to providing
the top-of-the-line performance insula-
tion, along with our in-house insulation
experts and nationwide distribution net-
work makes us the preferred choice of the
rural construction industry.”
rFOIL is the only product that comes
with a 10 year Ultra Violet (UV) degra-
dation guarantee against material fl aking
that also includes labor cost.
rFoil has been approved under the new-
er and stricter IECC (International Energy
Conservation Code) by ICC Evaluation
Services (Evaluation report ESR 1226)
and is also ICC-ES listed (ESL-1044). rFoil
materials are tested under the ASTM 1224
Standard Specifi cation for refl ective insu-
lation for building applications.
Covertech Flexible Packaging operates
from its modern 107,000 square foot facil-
ity in Toronto, Canada and employs more
than 100 people. RB
covertech rfoil GK.indd 59covertech rfoil GK.indd 59 6/16/20 12:14 PM6/16/20 12:14 PM
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DIRECT METALS INC.WEBSITE: www.directmetalsinc.com PHONE: 855.800.8878 FAX: 239.599.8545
DIRECT METALS INC. (DMI) is a
manufacturer and master distribu-
tor of fasteners, closure strips, and
other building accessories for the steel-
frame, post-frame, industrial and residen-
tial building industries. A core tenet of the
DMI philosophy is to market products that
enhance the value of any building project.
It is a key supplier to the nation’s largest
residential roofi ng supply buying groups.
By providing PAN-CLIP Wafer and Pan-
cake screws for standing seam metal roofs
and BULLET BOOT pipe fl ashings for res-
idential shingle roofs that are Miami-Dade
County listed as well as Florida Building
Code and Texas Department of Insurance
approved, DMI does provide value to these
key customers. It also supplies standing
seam panel clips in Galvanized and 304
Stainless Steel for a variety of panel designs.
Building owners and homeowners de-
mand more quality in the accessories that
have become a more important part of
their commercial or residential metal roof
project. Th e breadth of corrosion resistant
fasteners DMI markets is substantial. Car-
bon steel screws are standard with a 1000-
hour rated corrosion resistant coating.
304 SS capped SCAMP, as well as zinc-
aluminum molded head ZXL DIRECT
SEAL and popular ZAC screws are essen-
tial to keep intact a 40-year metal panel
warranty. Powder coated color matching
is available for many standard industry
panel colors.
Other building accessories include 304
and 316 SS rivets, BUTYL*ROLL tape
mastic and tube sealants, EPDM pipe
fl ashings, foil insulation, solid and vented
closure strips and rolls. Th e most extensive
polycarbonate panel off ering available for
sidelight and skylight applications has be-
come a very popular option.
DMI would like to thank the readers
of Rural Builder for this GOLD KEY OF
EXCELLENCE award. Bringing value to
customers is at the core of everything we
do. RB
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DRIP STOPWEBSITE: www.dripstop.com PHONE: 937.660.6646
We want to thank our partners
and customers for their contin-
ued trust and service. Dripstop
has served our customers for over 25 years
and look forward to serving them through
this crisis and well beyond. We want to
welcome new builders and assure our ex-
isting customers that we will be here to
support you.
As a builder or building owner, have
you thought or received a call stating, “It’s
raining inside my building!”
It is probably condensation. Once the
building is up, the remedies are fewer, less
eff ective, and more expensive. THE KEY
IS to install panels with an anti-conden-
sation felt like DripStop during construc-
tion.
Th e reason your customers might not
think about condensation until it’s too late
is… Th ey cannot see it, touch it, or feel it,
until it is already a problem. Understand-
ing what causes condensation and the so-
lution for it can be confusing. However,
builders who educate their customers
about condensation ahead of time can
avoid those angry phone calls or concerns.
RB
As the temperature drops, moist air rises.
At the dew point, water is trapped in the DripStop membrane.
As temperature rises moist air is released into the atmosphere.
Stop the Dripping from Condensation
Ask for it from your preferred steel panel supplierVisit our website at www dripstop com or call us at: 1-(937) 660-6646
Tired of customers complaining about a dripping roof?Let DripStop solve your condensation problems before they start.
Quicker – Easier – Cheaper• Helps fight corrosion• Saves money• Easy to clean
• Stops bird nesting• Durable, rip & tear resistant• Cuts down on time of construction
Visit our website at www.dripstop.com or call us at: 1-(937) 660-6646
DripStop GK.indd 61DripStop GK.indd 61 6/15/20 2:54 PM6/15/20 2:54 PM
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EAST COAST FASTENERSWEBSITE: www.plyco.com PHONE: 800.558.5895
HH
East Coast Fasteners is proud to be
recognized by the readers of Rural
Builder as one of the top suppliers in
the industry once again. East Coast Fasten-
ers continues to be dedicated to producing
durable, long lasting fasteners for all types of
construction.
“It’s reassuring to know we’re keeping our
customers happy,” says Don Benson, sales
and marketing manager at East Coast Fas-
teners. “We’re committed to providing the
highest quality products and service to the
commercial construction and post-frame
industries with a growing variety of fasten-
ers design to deliver the best product for
each specifi c project.”
In the last year, East Coast Fasteners in-
troduced the Ply-Lo Driller, with a patent-
pending design, intended to be more for-
giving than other fasteners when installing
at a slight angle. Th e Ply-Lo Driller is avail-
able in colors to match virtually any panel
as a #10 fastener in lengths of 1”, 1-1/2”, 2”,
2-1/2” and 3”.
“Th e Driller is getting great reviews from
our customers,” Benson says. “Its design
minimizes dust and pigtails. Th e Driller has
also been designed to reduce the likelihood
of ‘walking’ thereby reducing the chance of
ruining your panel during installation.”
East Coast Fasteners constantly tests and
improves its products to ensure they are
delivering the best products available in the
market. Th is attention to detail provides the
strongest and most eff ective fastening com-
ponents.
Th e Ply-Lo EXTREME, is designed for
extreme environments. Ply-Lo EXTREME
has all the features and benefi ts of the origi-
nal Ply-Lo and has a 40-year warranty. Th e
original Ply-Lo fastener … the Ply-Lo EX-
TENDED is the fastener built for the post-
frame industry and has a 12-year warranty.
East Coast Fasteners’ 24-hour shipping
program guarantees products are deliv-
ered where and when needed. Th e program
saves contractors time while providing a
premium product at a competitive price.
To fi nd the best fastener or closure for
your project, contact a territory manager or
visit www.plyco.com. RB
800.558.5895 www.plyco.com
Ply-Lo Ext y-Lo Extr y y-Fas etalfast
East Coast Fasteners produces durable,
of building materials.
The FASTEST, SHARPEST, CLEANEST Drilling Fasteners Available!!
East Coast Fasteners...
East Coast GK.indd 62East Coast GK.indd 62 6/15/20 2:06 PM6/15/20 2:06 PM
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GRABER POST BUILDINGSWEBSITE: www.graberpost.com PHONE: 800.264.5013
Graber Post has come a long way
from building pole barns with a
single crew of four men, to now
servicing 35 states daily. Th e company
only provides the best quality products,
sells them at a fair price, delivers them on
time, and off ers unmatched customer ser-
vice.
Perhaps the most advantageous factor
for customers who visit Graber Post are
the post-frame building packages. Gra-
ber Post Buildings is indeed a “One-Stop-
Shop” for all materials post frame. GPB
either manufacturers or distributes every
item needed for a total post-frame proj-
ect, which means a customer can make
one phone call and have a total post-frame
package shipped right to the job site.
Company founder Glen Graber said,
“We especially thank our many loyal
wholesale customers and distributors.
We’re blessed to be servicing some great
people and business-
es.”
Dating back to
1973, Graber Post
Buildings continues
to satisfy custom-
ers from all over the
Midwestern United
States with second-
to-none customer
service and quality products. Th e “One-
Stop-Shop” philosophy has always stayed
true to its word and will continue to do so
in the future. Saving customers time and
money, time and time again, has been the
key ingredient for Graber’s success. RB
Complete Package Delivery Roofing/Siding Panels Fasteners & Hardware Trims & Components Doors & Windows Lumber Yard
(812) 636-7355 www.graberpost.com
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64 RURAL BUILDER / JULY 2020
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HERSHEY’S THE METAL MEISTEREMAIL: info@HersheysMM.com PHONE: 877.289.3030
Are metal sales having you scram-
bling to keep up? Hershey’s Metal
Meister off ers a solution. Vari-
obend USA folding machines off er the
speed and accuracy you need to consis-
tently keep up with the demand for quality
trim. With a massive parts inventory and
a knowledgeable service team, Hershey’s
ever strives to keep you going.
Hershey’s also off ers the new Slinet, the
next generation in coil processing. Th is
cut-to-length slit line is the perfect Vari-
obend companion. Call Hershey’s today!
RB
NEW! Slinet,The next generation in coil processing.
Variobend USA single folderVariobend USA double folder
Don't just bend trim- Variobend it! Call today!Speed. Service.
420 Progress Dr Mattoon, IL 61938Toll Free: (877) 289-3030
Info@HersheysMM.com
Your Trim Shop SuiteTransform your coils into satisfied customers!
Hersheys MM GK.indd 64Hersheys MM GK.indd 64 6/15/20 1:48 PM6/15/20 1:48 PM
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LELAND INDUSTRIES INC.WEBSITE: www.lelandindustries.com PHONE: 416.291.5308 FAX: 416.291.0305
Leland Industries, has been manufac-
turing fasteners in Toronto, Canada for
36 years, is pleased to be awarded its 19th
Gold Key. At receiving last year’s honor,
we left off with the question: “What will
they come up with next?” Here’s the an-
swer:
Leland Industries now has a full line of:
• #12 x 1-1/2” and 2” Master Grippers,
Sharp point, 5/16” AF, assembled
with the “New” 14mm Patented Flow
Cone Washer.
• #12 x 1-1/2” and 2-3/8” Master
Gripper-MDP’s, 5/16” AF, assembled
with the “New” 14mm Patented Flow
Cone Washer.
• #12 x 1-1/2” Master Gripper-MDP
Diaphragm screw, ¼” AF, assembled
with the “New” 14mm Patented Flow
Cone Washer.
• #12 x 1-1/2”, 2”, 2-1/2” and 3” Flange
Head Master Grippers, ¼” AF, as-
sembled with the Deks 19mm washer
for polycarbonate applications.
• #12 One Steppers, completing the
thermal expansion screws for the
post-frame market.
• And, the “New” Long Stroke Ma-
chine for fasteners up to 12”! Th is can
add to the truss/column connection
requirement of 9”.
With the aim of providing you with the
fasteners you need and a commitment to
quality and service, Leland Industries is
here to address all your fastening needs
now and into the future. RB
Leland Industries’ #12 x 1-1/2”, 2”, 2-1/2” & 3” Flange Head
Master Grippers, ¼”AF, assembledwith Deks 19mm washer for polycarbonate
applications. (Deks 25mm washer optional.)
www.lelandindustries.com1-800-263-3393
With over 20 years experience Leland has developed a superior powder coating process for bolts, nuts and screws.
We powder coat UNDER the head, so corrosion doesn’t
stand a chance!
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LEVI’S BUILDING COMPONENTSWEBSITE: www.levisbuildingcomponents.com PHONE: 877.897.7020
Levi’s Building Component’s® began as a small operation in
Bird-in-Hand Pennsylvania. Founder Levi Fisher developed
innovative solutions to common problems facing the metal
roofi ng industry, such as the Snow Defender snow guards and
the ReGripTM screw originally made to replace failing nails.
Levi also developed innovative, time saving and cost eff ective
methods for custom painting and color matching roofi ng
fasteners. With a strong and well established business, Levi’s
son Steve Fisher became the new owner and CEO and brought
the company into a period of growth, with a rapidly expanding
catalog of products.
Today, Levi’s Building Components® products can be found
on homes and buildings nationwide. Suppliers across the
country trust Levi’s ability to deliver on consistent product
quality, customer service and quick shipping. With a large
and continuously growing line of products, Levi’s Building
Components® is the one stop shop for reliable metal roofi ng and
post-frame accessories. RB
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WWW.CONSTRUCTIONMAGNET.COM 67
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ADDED REVENUE OPPORTUNITY
MFM DeckWrap Pow-
erBond® is a self-
adhering and self-
sealing membrane for use on the structural
support system of a deck, as well as posts.
Th e product features a durable fi lm sur-
face and patented PowerBond™ adhesive
system to aggressively adhere to the wood
surface, even in cold temperatures. Using
DeckWrap PowerBond® will extend the
life of your customers’ decks and posts by
preventing water penetration.
DeckWrap PowerBond® is suitable for
use with treated, untreated, and synthet-
ic wood types. It also stops corrosion of
metal components in contact with ACQ-
treated lumber.
A great accessory product to compli-
ment your deck sales.
Free product samples, technical litera-
ture, installation instructions, and more
are available by calling 800-882-7663 or
by visiting www.mfmbp.com/deckwrap.
RB
WEBSITE: www.mfmbp.com PHONE: 800.882.7663 FAX: 740.622.6161
MFM BUILDING PRODUCTS CORP.
Protection to Safeguard your Customer’s Wooden Deck Structure
Stocking DeckWrap PowerBond® gives you additional sales
opportunities when selling decking materials. This self-adhering
waterproofing membrane is suitable for use with treated,
untreated and synthetic woods. Start realizing new sales
today by calling 800-882-7663.
mfmbp.com
MFM GK edit.indd 67MFM GK edit.indd 67 6/15/20 1:49 PM6/15/20 1:49 PM
68 RURAL BUILDER / JULY 2020
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MARCO INDUSTRIESWEBSITE: www.marcoindustries.com PHONE: 800.800.8590
We make the best roofi ng ventila-
tion and accessories for metal
roofs—period. With the most
tested and certifi ed products on the mar-
ket, you can trust our solutions to perform
in even the harshest conditions, protecting
your roof and everything underneath.
INVESTING IN QUALITYFor more than 25 years, we’ve as-
sembled the best people and capabilities
in order to deliver superior quality and
performance. But earning multiple Top
10 Product Awards, Rural Builder’s Gold
Key Awards and more aren’t the goal. Cus-
tomer satisfaction is. Th at’s why, in addi-
tion to industry-leading testing and cer-
tifi cations, we invest in innovative design
and manufacturing, including the only
specialized non-woven material manu-
facturing capabilities in the industry. Th is
competitive advantage allows us to use
specially formulated polyester in our ven-
tilation products—manufactured from
recycled material—to prevent moisture
absorption and hold together to help keep
out pests. (Polyurethane products soak up
water, causing them to constantly expand
and contract, eventually disintegrating.)
PERFECTLY POSITIONED TO DELIVER
Our corporate headquarters and almost
220,000 square feet of made-in-the-USA
manufacturing and warehousing are cen-
trally located in Tulsa, Oklahoma. From
here, and through fi ve distribution facilities
across North America, we deliver Marco
quality coast to coast.
THE WEATHER-TITE™ SYSTEM
Only Marco off ers the Weather-Tite
System, a comprehensive line of metal
roofi ng solutions that off er easy instal-
lation, remarkable building ventilation,
lower utility costs, extreme durability and
outstanding warranties. In short, quality
metal roofi ng products that are economi-
cally and ecologically smart. Th at’s why
customers trust Marco products to deliver
the industry standard in performance
and reliability, time aft er time, through all
kinds of weather. RB
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WWW.CONSTRUCTIONMAGNET.COM 69
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METAL ROLLFORMING SYSTEMSWEBSITE: www.mrsrollform.com PHONE: 888.284.6794
Metal Rollforming Systems is ex-
cited and honored to receive its
third Gold Key award. MRS has
been producing rollformers since 1993
and strives to create the best rollformer for
our customers.
Metal Rollforming Systems aims to be
your one-stop shop for all your rollform-
ing needs, allowing you to save time and
money when purchasing a rollformer.
Along with our complete rollformer panel
lines, we specialize in custom trim profi les
along with all the needed accessories to
complete your metal panel needs.
Our most recent rollformer design is
our Patriot Rollforming Line. With its in-
tegrated shear and modular die set, any
number of profi les can be run on a single
machine. Th is off ers our customers fl ex-
ibility for their production while costing
less than our standard lines. Th e Patriot
Line can also be reconstructed into a slit
and recoil line, which is ideal for trim and
snap-loc panel manufacturing.
We pride ourselves on our technical
support for our customers. Our custom-
ers’ success is our success. Our business
is based largely on repeat customers and
referrals, and we are honored that our
customers speak so highly of us. We live
under the philosophy that “service is the
lifeblood of our organization. Everything
fl ows from it and is nourished by it. Cus-
tomer service is not a department, it’s an
attitude.”
We strive to make the best experience
for our customers and to make them con-
fi dent they’ve purchased the right roll-
former from the right company.
Metal Rollforming Systems has grown
from a single man building rollformers to
a 50-person crew. Our complete in-house
design and production allows our team to
keep precision control over each aspect of
the manufacturing process. Th is assures
us that each rollformer is done right and
will be reliable for our customers for many
years to come. RB
Metal Rollforming Systems GK.indd 69Metal Rollforming Systems GK.indd 69 6/16/20 7:50 AM6/16/20 7:50 AM
70 RURAL BUILDER / JULY 2020
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PALRAM AMERICASWEBSITE: www.palram.com/us PHONE: 800.999.9459
W ith more than 50 years’ expe-
rience, Palram Americas is a
leading manufacturer of poly-
carbonate and PVC sheets. Combining our
rich history, rigorous manufacturing stan-
dards and commitment to superior service,
we’ve become a trusted partner to markets
spanning construction and architecture,
agriculture, safety and security, and home
and outdoor living, among others. In col-
laboration with our partners, we develop
solutions to specifi c market challenges. Th is
commitment has led to the ever increasing
quality and diversity of our product lines.
In addition to our highly popular day-
lighting solution, SUNSKY® polycarbon-
ate panels for skylights and sidelights,
Palram now off ers PALIGHT® Trimboard.
Th is complete line of PVC trim and acces-
sories includes standard trim profi les, col-
umn wraps, bead boards, corner boards,
decorative mouldings and milled trim for
siding and window surrounds. Palight
Trimboard won’t rot, split, or get damaged
by insects – because it’s made from long-
lasting, low-maintenance, free foam PVC.
And it’s available with EverClean™ protec-
tive fi lm to keep the product in pristine
condition!
Palram also off ers DURACLAD™ Mul-
tiwall Interlocking PVC panels for interior
wall and ceiling cladding. DURACLAD’s
tongue-and-groove edges allow for rapid
installation and a smooth and hygienic
fi nish able to withstand aggressive chemi-
cals and cleaning. Made in the USA,
DURACLAD is the perfect alternative to
painted drywall, plasterboard, plywood,
and other materials that make sanitation
cumbersome. For a highly refl ective and
chemical resistant liner panel, Palram’s
AG-TUF corrugated PVC panels are
maintenance-free and ideal for agricul-
tural interior cladding.
Palram Americas is proud to receive an-
other Gold Key of Excellence award and
pledges to continue to provide the highest
standards of products and service. RB
DAYLIGHTING CLADDING TRIM & ACCESSORIES
SUNSKY® DURACLAD® PALIGHT® TRIMBOARDPALRAM PRODUCTS
Proven Building Solutions.
For more than 50 years, Palram’s
commitment to quality has led
to products that are durable and
versatile with warranties that
ensure your satisfaction!
SUNSKY is the leading corrugated
polycarbonate product for skylights,
sidelights, complete roofs, and
cladding. SUNSKY has 20 times
greater impact resistance than FRP,
plus a lower yellowing index and
the highest light transmission.
DURACLAD Multiwall Interlocking
PVC interior wall & ceiling cladding
has a tongue-and-groove design
allowing for rapid installation.
DURACLAD’S smooth, hygienic
surface withstands harsh
chemicals and frequent cleaning.
PALIGHT Trimboard offers a com-
plete line of PVC trim & accessories.
It won’t rot, split, or get damaged
by insects – because it’s made from
long-lasting, low-maintenance
PVC. Plus, EverClean™ protective
film keeps it in pristine condition!
To learn more, contact your local distributor or call 800-999-9459. Or visit us at: palram.com/us
Palram Americas GK.indd 70Palram Americas GK.indd 70 6/16/20 11:31 AM6/16/20 11:31 AM
WWW.CONSTRUCTIONMAGNET.COM 71
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WEBSITE: www.permacolumn.com PHONE: 800.622.7190
PERMA-COLUMN
BUILD BETTER, BUILD STRONGER, BUILD TO LAST.
Start with a permanent post-frame
foundation. Elevate wood columns
up and out of the ground and the
conditions that cause rot. ICC-ES certifi ed
Perma-Column® outperforms wood in the
ground every time.
Combining the durability of concrete
and the strength of steel with the versatil-
ity of wood, the Perma-Column® system
is the professional post-frame builders’
foundation of choice.
GUARANTEED FOR GENERATIONS
Give your customers peace of mind:
ICC-ES certifi ed Perma-Column® creates
a foundation that will last for generations.
Professional post-frame builders have re-
lied on the proven performance of Perma-
Column® since 2003.
Your customers deserve permanent so-
lutions. Perma-Column® precast concrete
columns easily integrate into your current
building process. For poured concrete
foundations, Sturdi-Wall® and Sturdi-
Wall® Plus Brackets simplify post-frame
construction. RB
Concrete foundations are the new standard in the industry, and ICC-ES certifi edPerma-Column® is the most convenient, durable, and economical option.Wood in the ground will rot. Concrete will not. Perma-Column® precast pierselevate wood out of the ground, creating a permanent foundation so yourpost-frame buidling will last for generations—guaranteed.
9
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RICHLAND LAMINATED COLUMNS LLCPHONE: 419.895.0036 FAX: 419.895.0062
8252 Greenwich, Ohio 44837Phone: 419-895-0036
Fax: 419-895-0062
Thank you for another successful
year!LAMINATED COLUMNS LLC
Call Today for Nearest
Distributor, Wholesale
Only
NEW!!! Manufacturing
of an all GlulamColumnWe are now
manufacturing the Green Post!
Distributor of Sturdi Wall and Sturdi Wall Plus BracketsManufacturer of Quality Laminated Columns and Richland Perma-Columns
Richland Laminated Columns was
founded in 2005 by manufactur-
ing superior laminated columns
and partnering with industry leaders and
innovators, therefore we have built our-
selves into “Your One Stop Pole Shop.“
For the last 15 years Richland has been
manufacturing Nail-Lam Columns, in
2019 we have built and installed a Glu-
Lam plant to manufacture an all-Glu-
Lam Column. Our Glu-Lams are com-
pletely certifi ed through a third party
inspection agency; they meet the nation-
al standards for the ATIC requirements.
Now you have the option of a Nail-Lam
or Glu-Lam from Richland.
Richland also manufactures Perma-
Columns and the Green Post and of-
fers distribution on the Sturdi Wall
Brackets and Post Protectors, Footing
Pads and Concrete Prefab Post Pads
... Whichever way you want to build
your building and whatever founda-
tion system you want to use, Richland
will provide you with what you need to
build a lifetime building.
We at Richland would like to take
this opportunity to say “Th ank You” to
all our customers for your continued
loyalty and support, and we look for-
ward to a great 2020!! God Bless you
all and stay safe!! RB
Richland GK.indd 72Richland GK.indd 72 6/16/20 7:50 AM6/16/20 7:50 AM
WWW.CONSTRUCTIONMAGNET.COM 73
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RIGIDPLY RAFTERS INC.WEBSITE: www.rigidply.com PHONE: 717.866.6581
In the summer of 1954, the Shirk family
began to manufacture laminated wood
raft ers in their home in Myerstown,
Pennsylvania. Before and aft er school, sev-
eral sets of raft ers were glued and clamped
together in the basement of their house.
In time, the family felt that the business needed a name that was truly descriptive of the quality product they were pro-ducing. The name Rigidply Rafters was established in 1954 by Chester F. Shirk, the owner and operator of this contracting company.
Today, the Rigidply Rafters name con-tinues as a testament to the superior work produced by this family-owned business. Rigidply Rafters currently employs more than 200 people and operates a manufac-turing plant in Richland, Pennsylvania. A second manufacturing plant is located in Oakland, Maryland.
Everyone at Rigidply Rafters is fully committed to serving its customers and providing them with the finest prod-ucts available. The excellence the com-pany strives for is to continually show its appreciation for its customers’ loyalty to Rigidply Rafters.
Among the products the company pro-duces:
• Glulam treated posts• Roof and floor trusses• Glulam arches• Glulam beams• T&G and V-groove decking• Complete line of post-frame
building materials• Crane service.
RB
Pavilions • Arches
Heavy Timber Trusses
Bridges • Posts • Beams
701 E. Linden Street, Richland PA 17087www.rigidply.com
717.866.6581
INC.
Rigidply Rafters GK.indd 73Rigidply Rafters GK.indd 73 6/15/20 12:46 PM6/15/20 12:46 PM
74 RURAL BUILDER / JULY 2020
7 GOLD KEYS WON
S-5!WEBSITE: www.s-5.com PHONE: 719.434.3709 FAX: 719.495.0045
ColorGard by S-5!®
Use of under-designed or under-tested metal roof snow
guards can cause big dollars in property damage, personal
injury and even death each year, creating potential liability
for building owners and contractors.
S-5!’s ColorGard combined with VersaBracket™ 47 is the
ultimate snow guard solution for trapezoidal rib, exposed-fastened
metal roofs and is the only system on the market designed and
engineered on a site-specifi c basis.
Designed by an experienced installer, ColorGard comes in
8-foot long sections for super quick installation.
ColorGard provides the safety you need while complementing
the look of your roof, with a clean appearance and perfect color
and fi nish-matching, all designed to last the life of the roof.
Extensively tested for load-to-failure results, S-5!
ColorGard comes with an industry-leading, 25-year limited
manufacturer’s warranty. RB
The Right Way!™ | (888) 825-3432 | www.S-5.com
SNOW GUARDSfor Exposed Fastener Metal Roofs
And still
*visit www.s-5.com for details about our limited warranties
ColorGard™ with VersaBracket™
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“I’ve been in the contracting industry for 25 years and push your product every chance I get we never get callbacks.”
Guido MorandinGeneral Manager, Work Monster, Inc.
S-5 GK.indd 74S-5 GK.indd 74 6/16/20 2:58 PM6/16/20 2:58 PM
WWW.CONSTRUCTIONMAGNET.COM 75
ST FASTENING SYSTEMS is a leading supplier of threaded
fasteners to the pre-engineered metal building and post-
frame building industries. Product is shipped from two
convenient service centers in Tyler, Texas, and Cincinnati, Ohio.
Th e heart of the ST FASTENING product line is the MAXX
STEELBINDER self-drilling screw. Its drill point design consis-
tently penetrates high tensile steel with no “point walking.” Th e
KWIKSEAL WOODBINDER MB with micro-bit engineering
has a unique drill point that replaces the Type 17 sharp point.
Th e micro-bit is more consistent in its drilling. It will drill mul-
tiple thicknesses of
steel commonly found
in metal roof ridge cap
applications more con-
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point. Metal “pigtails”
caused by sharp points
are eliminated.
Zinc plating and clear
chromate is standard on
all metal building and
post-frame building
screws. State-of-the-art
POWDERFUL pow-
der coating paint is an
environment-friendly
process that uses no
chemical solvents and
provides a tough bar-
rier coat shell. For metal
roofs off ering a 40-year
or longer written warranty, the ZXL STEELBINDER and ZXL
WOODBINDER MB micro-bit drill point complete the system.
Both have a ZAMAC zinc aluminum alloy molded head. A writ-
ten warranty is available upon request. Pipe fl ashings, solid and
vented foam closures and rolls, wafer and pancake screws for
standing seam roofs and other accessories round out the product
line.
In 2019, ST introduced its #12 WOODBINDER OSB fastener
for attaching metal roof panels to OSB and other light density
wood substrates. A ZXL version is also available.
ST FASTENING would like to thank the readers of Ru-
ral Builder magazine for awarding it a Gold Key of Excellence
Award for 2020. RB
WEBSITE: www.stfasteningsystems.com PHONE: 800.352.4864
ST FASTENING SYSTEMS
14 GOLD KEYS WON
©2020 ST Fastening Systems A Division of the Hillman Group
ST Fastening GK.indd 75ST Fastening GK.indd 75 6/15/20 12:49 PM6/15/20 12:49 PM
76 RURAL BUILDER / JULY 2020
14 GOLD KEYS WON
WEBSITE: www.trianglefastener.com PHONE: 800.486.1832
TRIANGLE FASTENER CORP.
For more than 40 years, Triangle Fastener
Corporation has specialized in supplying
hard-to-fi nd fasteners, sealants, tools and
accessories for construction. Th ey off er job-
site support, and can help you select the cor-
rect fastener for your application from any of
their 23 locations.
Select from a wide array of popular com-
mercial-grade products including their high
performance TFC SPECIFIC™ brands that
provide easy installation, assuring low in-
place costs.
Products And Services For Metal Roof-
ing, Siding And Trim
PANEL-TITE® Metal-to-Wood Screws: #9,
#10, #12, and #14 diameters in lengths up to
3” long.
CONCEALOR® Pancake Head Screws: For
SSR clip attachment in length up to 9” long.
BLAZER® Drill Screws: Available with the
patented VRT® Back-out Resistant Th read
Technology for attaching panels to steel in
lengths up to 10”.
ULTRA1000® Silicone Sealant: Provides the
superior UV protection. Available in colors to
match most metal panels and trim.
APS500® Advanced Polymer Sealant:
Widely specifi ed and is available in over 24
standard colors.
TFC BUTYL™: Available in tubes and tape
for exceptional performance in panel laps.
KALIDA-KOTE™ Painted Screws, Rivets
and Closures: Th e largest selection of painted
screws and rivets to match many popular col-
ors of panels.
DeWALT® power tools and accessories.
PAK-ONE™ Inventory Management Pro-
gram: Purchase only what you need for a spe-
cifi c job. RB
TRIANGLE FASTENER CORPORATIONwww.trianglefastener.com | 800.486.1832C
R
ATTENTION METAL BUILDER, ROOFER, AND SPECIFIER
DRILL CUT SAW INSTALL
FASTENERS
SEAL FLASH COAT ADHERE
SEALANTS
TOOLS
METAL WOOD CONCRETE DRYWALL
TFC has the largest selection of fasteners, sealants, tools & accessories for the metal construction industry.
Winner of Rural Builder’s Gold Key of Excellence Award
Triangle Fast Corp GK.indd 76Triangle Fast Corp GK.indd 76 6/16/20 8:59 AM6/16/20 8:59 AM
WWW.CONSTRUCTIONMAGNET.COM 77
36 GOLD KEYS WON
Wick Buildings provides custom de-
signed and engineered buildings
through a network of independent
builders for residential, agricultural, commer-
cial, suburban and equestrian use. With more
than 75,000 buildings constructed in the past
65-plus years, Wick Buildings knows what it
takes to create a building that will stand the test
of time—and all that Mother Nature cares to
send its way.
Flexible design. One of our biggest advan-
tages is design fl exibility both outside and inside.
With clear-span capability of 100 feet in width,
Wick Buildings can incorporate interior build-
outs and the addition of wings and leans for ad-
ditional space.
Energy effi ciency. Energy effi ciency is a hall-
mark of Wick Buildings. Wall and roof steel
“cool colors” can be selected with sun refl ectivity
in mind to reduce roof temperatures up to 100oF.
With several ceiling insulation options and in-
sulated fl ush wall confi gurations, interiors are
cozy, draft -free and ready for interior build-out.
Customization. Wick works with indepen-
dent builders to customize each design around
the needs of the buyer and local building codes.
Wick Buildings’ Licensed Professional Engi-
neers can provide stamped plans for code ap-
provals.
High quality materials. High tensile steel
(80,000 PSI) on the exterior is the starting
point to ensure durability and impact resistance
against hail and wind-blown objects. G-90 zinc
coating is applied for excellent corrosion re-
sistance and fi nished with Ceram-a-Star 1050
Paint System for long-lasting beauty. All struc-
tural components utilize Machine Stress Rated
(MSR) or Machine Evaluated Lumber (MEL)—
to make sure each Wick building will stand the
test of time!
Technology and Support. Our state-of-the
art 3D visualization and pricing tools allow you
to design it right from the start. Your support
team at Wick helps reduce your time in non-
productive activities. Sell more and make more
money with Wick Buildings. RB
WEBSITE: www.wickbuildings.com PHONE: 855.438.9425
WICK BUILDINGS, INC.
Wick-GoldKey2020.indd 77Wick-GoldKey2020.indd 77 6/17/20 12:18 PM6/17/20 12:18 PM
78 RURAL BUILDER / JULY 2020
PRODUCT PROFILES
https://coilcoatings.akzonobel.com/us www.daichcoatings.com
New TracSafe® Anti-Slip Sealer from
Daich Coatings reduces chances of slips
and falls. TracSafe’s anti-slip coating
technology lays down a uniform foot
traction surface that exhibits effective
slip resistance properties in both wet and
dry conditions, with bare feet and various
common pedestrian and work footwear.
Its high-performance, odorless water-
based technology bonds fi rmly to all
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AkzoNobel manufactures high-performance
coatings to meet the needs of the metal
construction industry. Its products include
TRINAR, a 70 percent PVDF coating, and
CERAM-A-STAR 1050, the benchmark
of SMP paint systems. Both products are
available in Cool Chemistry formulations,
which help make projects more energy
effi cient and sustainable. AkzoNobel
coatings are widely specifi ed for their
excellent performance and durability, as well
as their color and gloss retention.
Daich CoatingsAkzoNobel
www.ppgindustrialcoatings.com
www.beckers-group.com
www.coil.sherwin.com
Sherwin-Williams Coil Coatings has been
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Fluropon® a 70% PVDF, WeatherXL™
and WeatherXL Crinkle Finish an SMP
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through a full palette of colors and textures
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For a high-performance coating designed to
last 40-plus years, with excellent color and
gloss retention, BeckryTech Super-Durable
Polyester is an ideal solution. BeckryTech
is based on a resin chemistry that is less
reactive to UV light than the leading silicone
modifi ed polyester (SMP) products and resists
the water ‘hazing’ effect commonly found
in coil coated SMP products. The Super-
Durable Polyester product line is used around
the world for high-end projects and meets
AAMA 2604 in all color families.
PPG offers solutions in SMP, Polyester, and
PVDF. PPG DURASTAR® SMP coatings
have fl exibility, abrasion resistance, and chalk
and fade resistance. It is available in a variety
of fi nishes. PPG DURAFORM® polyesters,
formulated with proprietary polyester polymer,
provides a one-coat application. PPG
DURANAR® fl uoropolymer coil coatings
are an approved two-coat system. The
patented primer and a durable color coat
combines PPG proprietary resin and pigment
technologies with 70% PVDF resin proven for
over 50 years.
Sherwin-Williams Coil Coatings
Beckers Group
PPG
Paints & Coatings
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WWW.CONSTRUCTIONMAGNET.COM 79
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index of advertisers
Company Page # Company Page # Company Page #
AB Martin ..................................................52ABC Supply ....................................... 36, 37Acu-Form ..................................................55AJ Manufacturing, Inc. .............................53Albion Engineering Company ..................79ASC Machine Tools ........................... 54, 80Atlas Fasteners .................................. 56, 79Aztec Washer Company ..........................80Bradbury Group,The.......................... 57, 82Cannonball: HNP LLC ..............................58Direct Metals ............................................60Dr!pstop - FILC .........................................61Dynamic Fastener ....................... 38, 39, 81East Coast Fasteners ...............................62Everlast Roofing, Inc. ........................ 40, 41Express Barns ..........................................80Extrutech ...................................................80Graber Post Buildings, Inc. ......................63Hershey’s Metal Meister ..........................64Indiana Warm Floors ................................80Kevmar Mfg. .............................................80Leland Industries Inc. ........................ 65, 81Levi’s Building Components ....................66Marco Products ........................................68
Marion Manufacturing ..............................82Maze Nails ......................................... 42, 43Metal Plus .................................................80Metal Rollforming Systems ......................69MFM Building Products ...........................67MWI Components ............................. 44, 45Overdrive Tool, LLC ..................................81Palram Americas ......................................70Perma-Column LLC ..................................71Planet Saver Industries ............................81Plasti-Sleeve .............................................82Plyco .................................................. 46, 47Qora Cladding ............................................8RAMCO Supply ........................................80rFoil Insulation Products - Covertech .....59Richland Laminated Columns..................72Rigidply Rafters ........................................73Roll Former Corporation. .........................11S-5! ............................................................74Safeway Door ...........................................81SmartBuild Systems .................................81Snap Z .......................................................81ST Fastening Systems .............................75Starwood Rafters .....................................11
Sukup Manufacturing ........................ 48, 49Triangle Fastener ......................................76United Steel Supply .................... 50, 51, 81Wick Buildings ..........................................77Worldwide Steel Buildings .........................9
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COMING!
PRODUCTPROFILES ROLL-FORMING
EQUIPMENT
3 BIG IDEAS
WINTER 2019Vol. 2, No. 4
A Construction Magazine Network Brand ■ www.constructionmagnet.com
CONSTRUCTION ROLLFORMING SHOW PREVIEW
for inventory management
REASONS TO CONSIDER
SBA FUNDING
Rollforming Magazine is dedicated exclusively to this section of the construction trade. Roll-formed metal wall and roof panels comprise a large portion of the agricultural, commercial, post-frame and residential construction markets.
This specialty publication is a platform to share and discuss developments in roll-forming technology, operations, and opportunities.
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future of the trades
STUDENTS FROM ACROSS THE HUDSON Valley fi lled
the Rockland Community College Fieldhouse in Suff ern, New
York, March 6 to learn about diverse careers in the construction
and building trades and the advantages of apprenticeship train-
ing. Union representatives and private-sector companies worked
with the teens to take part in hands-on skill-building demonstra-
tions such as welding, carpentry, and soldering.
Hosted by the Construction Industry Council of Westchester
& Hudson Valley, Inc. (CIC) and the Building Contractors As-
sociation of Westchester & Mid-Hudson, Inc. (BCA), Construc-
tion Career Day is designed to reinvigorate the industry’s labor
force with young talent. Th e event is marking its 21st year of sup-
porting tomorrow’s workforce.
“Apprenticeships off er youths an opportunity to learn critical
skills in the trades and prepare them to land good-paying jobs
right in their communities,” said Matthew Pepe, executive direc-
tor of the CIC and BCA. “We’re expecting to see signifi cant in-
vestments in infrastructure at the federal level, which will mean
even more opportunities for growth in our region’s building and
construction industries. We’re proud to be a part of this impor-
tant eff ort to strengthen our workforce, invest in our communi-
ties and benefi t our overall economy.”
Rockland County Executive Ed Day praised the program. “I
am proud to again be here hosting Construction Career Day,”
he said. “All too oft en, schools put value on college and don’t put
good value on the trades. Th e trades off er a tremendous option
for our young people.”
Assemblyman Colin Schmitt, R-99th District, described the
trades as “the backbone of the middle class.” “Now, more than
ever, we need to ensure young New Yorkers benefi t from the
trades,” Schmitt said. “Th is off ers our youth a way to really have
that perfect ‘American Dream’ life.”
Also in attendance were Yonkers Mayor Mike Spano, repre-
sentatives of Sens. David Carlucci, D-38th District, and James
Skoufi s, D-39th District, and other local leaders who applauded
the initiative.
In the building and construction trades, registered apprentice-
ship programs provide participants with a high-quality, portable
and nationally recognized credential that certifi es occupation-
al profi ciency in the construction industry. Programs follow a
“learn-while-you-earn” model, as participants obtain wages that
are graduated upward as the apprentice accumulates greater
skills and experience on the job. Students looking to qualify for
bona fi de apprenticeship opportunities will be expected to have a
high school diploma or equivalent GED. Th ere are more than 20
trades represented among the building and construction trade
unions.
For information about apprenticeship programs and job op-
portunities, visit https://cicbca.org/resources/. For information
about CIC, visit http://www.cicnys.org or call Matthew Pepe,
914-631-6070, matthew@cicnys.org. RB
Trade Professionals Introduce Hudson Valley Youths To Skilled Trades
Construction Career Day
James Nester, right, of SMART Sheet Metal Workers Local 38 of Brewster, N.Y., shows Southern Westchester BOCES students how to cut metal sheeting.
Mason Cantamessa, left, journeyman at the International Union of Bricklayers and Al-lied Craftworkers Local 1 of Queens, N.Y., demonstrates masonry skills with a student from Rochambeau Alternative High School in White Plains, N.Y.
Youths Intro To Trades.indd 85Youths Intro To Trades.indd 85 6/15/20 11:29 AM6/15/20 11:29 AM
86 RURAL BUILDER / JULY 2020
project of the month
PROPERTY OWNERS IN HAWAII NEED to consider low-maintenance
roofi ng materials.
“Intense sun, salt air, wind and sea
spray all combine to play havoc on natu-
ral roofi ng materials on our islands,” says
Debora Letelier, operations manager with
Kokua Roofi ng. “Real cedar shakes may
look good for a short time on a house or
condo. But, aft er just a few years, they can
deteriorate quickly.”
Th e team at Kokua Roofi ng has learned
that replacement roofs on the islands gen-
erally mean the need for polymer shake
and slate tiles. Th ey’ve been installing Da-
Vinci Roofscapes composite roofi ng on
projects for eight years.
Th e Colony One at Sea Mountain resort
is one of their roofi ng projects. Located on
the southeast coast of the Big Island, Sea
Mountain is steps away from the legend-
ary Punalu’u Black Sand Beach.
Built in 1978, the 15 buildings in Pa-
hala, Hawaii were initially roofed with
natural cedar shakes. Th e 76 condos were
re-roofed again in 1998. Now they’re get-
ting their third — and hopefully last — re-
roofi ng.
“We’re in the process of re-roofi ng three
buildings each year at Colony One,” says
Letelier. “Th e real cedar shakes were in
very poor condition when we started this
project.
“Th e new DaVinci Single-Width Shake
tiles were selected for their beauty and
long life span. Th ese polymer tiles can
truly stand up to the sun and winds in
Hawaii.”
Th e re-roofi ng project at Colony One
will be complete in 2022. Th at can’t come
soon enough for the condo owners. While
they’re enjoying life on the beach, the old-
er failing real shake roofs are a problem.
“As residents see the transformation
with the polymer shake roofs, they’re
eager to have their own buildings com-
pleted,” says Letelier. “Once fi nished, this
condo resort will look absolutely stun-
ning. And, best of all, the roofs will easily
handle our Hawaiian weather conditions
for decades to come.” RB
Polymer Shakes Revive Coastal Condo Complex On Hawaii’s Big Island
Reroofi ng To Last
POTM Aloha Shakes RBMay.indd 86POTM Aloha Shakes RBMay.indd 86 6/15/20 11:30 AM6/15/20 11:30 AM
WWW.CONSTRUCTIONMAGNET.COM 87
project of the month
Building Boom: Back in the 1970s, it was a joke among Hawaii’s residents that the state bird was the construction crane.
POTM Aloha Shakes RBMay.indd 87POTM Aloha Shakes RBMay.indd 87 6/15/20 11:30 AM6/15/20 11:30 AM
88 RURAL BUILDER / JULY 2020
new productsB Y R U R A L B U I L D E R S TA F F
■ FOOTINGPAD ANNOUNCES 20” DIA. POST FOUNDATION
FootingPad® is a post foundation used
in deck, post-frame and other post-in-
ground structures. It is made in the United
States of a composite material combining
polypropylene and fi berglass. FootingPad
has added a 20” diameter version to join
four other sizes (10”, 12”, 16” and 24”).
Th is newest footing supports up to 6,545
lbs. per post. Th e International Code
Council–Evaluation Services (ICC-ES)
has just certifi ed the new 20” as compliant
to IRC and IBC code requirements.
It completes a line of composite footings
with load capacities for almost all applica-
tions with load capacities of over 9,300 lbs.
Additionally, FootingPad has developed an
online footing size calculator that guides
users to choose the best size FootingPad for
their project. Th e calculator allows the user
to enter data for their deck or post frame
projects with output that off ers the appro-
priate footing size. See it at footingpad.com
on the “Building Professionals” page.
“A footings success or failure is dependent
on the load and surface area of the footing,
and these variables do not change based on
the material of which the footing is made,”
said developer Glen George. “FootingPad is
tested to be stronger than the soil capacity
and is certifi ed at soils up to 3000 psf load
capacity. If overloaded, the soil gives way
long before the FootingPad will fail.”
FootingPad has been certifi ed as code
compliant (ESR 2147) by the International
Code Council–Evaluation Services (ICC-
ES) for Type V construction under the IRC
and IBC, making it acceptable in almost
any jurisdiction. Th orough testing and an-
nual inspections and renewals make Foot-
ingPad a viable product in most deck and
post frame applications.
FootingPad simply takes advantage of
physics. Posts sink because there is too
much weight concentrated into too small
an area for the soil to handle. FootingPad
greatly increases the surface area support-
ing the post, keeping the post from sinking.
AG-CO LLC designs, manufactures
and distributed products to customers in
the post-frame and deck industries.
www.footingpad.com
■ QORA CLADDING GIVES PREMIUM LOOK WITHOUT EXTRA WEIGHT
Qora Cladding is the easy-to-install
cladding product that eliminates compro-
mises for builders and remodelers by of-
fering the look of authentic stone but in a
simple, fast, lightweight, and cost eff ective
siding solution.
Qora gives your buildings a premi-
um look of stone cladding without the
weight and hassle of traditional mason-
ry products and installation methods.
Because Qora Cladding comes in easy-
to-handle 20” x 48” panels, it’s designed
to install with basic carpentry tools and
fit together seamlessly with disguised
joints. The aesthetic beauty and time-
honored look is indistinguishable from
the real thing.
Qora’s Features:
• Premium look that homeowners love
• Lightweight and durable
• Will not rot, decay, buckle,
or delaminate
• Easy to handle 20” x 48” panel size
• Installs using standard carpentry tools
• Indistinguishable from the real thing
• 20-year warranty
• Available in four colors.
www.qoracladding.com
■ KREW’D SUNSCREENErgodyne offi cially entered
the sunscreen category with its
new KREW’D™ brand. Th e launch in-
cludes fi ve SPF 50 products spanning
three application forms and sizes — lo-
tion (32 oz., 8 oz., 1.5 oz.), spray (5.5 oz.)
and stick (1.5 oz.).
“Outdoor workers are 3.5 times more
likely to develop skin cancer, a statistic
alarming enough for OSHA to classify
UV as a carcinogen,” says Alsie Nelson,
Senior Product Manager for Ergodyne.
“Knowing what we know, there’s no ex-
cuse to not apply sunscreen. By provid-
ing multiple capacities and formulations,
we can increase the likelihood of work-
ers properly protecting their skin wheth-
er they’re at the jobsite or on-the-go.”
KREW’D™ is an SPF 50, broad-spec-
trum (UVA/UVB), water-resistant sport
sunscreen that provides even coverage
for better protection. Th e dermatologist-
tested and FDA-approved formula is
lightweight, non-greasy, absorbs quickly
and is free of paraben/phthalates and oc-
tinoxate/oxybenzone.
www.ergodyne.com
■ NEW LEATHER AND DIPPED GLOVES DESIGNED FOR SAFETY AND COMFORT
Pyramex® Safety’s new-for-2020 line
includes both cut-resistant dipped gloves
and durable leather gloves. Pyramex’s new
dipped gloves are constructed from Poly-
New 20” FootingPad comes with a rope attached to ease handling and installation.
NewProducts RB July2020 .indd 88NewProducts RB July2020 .indd 88 6/16/20 12:16 PM6/16/20 12:16 PM
WWW.CONSTRUCTIONMAGNET.COM 89
new productsB Y R U R A L B U I L D E R S TA F F
urethane, Latex or Nitrile, each designed
be the safest, most comfortable work
gloves available. All new dipped gloves
meet ANSI/ISEA 105-2016 cut standards
(with ratings from A1-A9 depending on
model) as well as CE EN388:2016 (with
levels A-F depending on model), which
further rates cut.
Two new Polyurethane models are the
GL403C and GL404C gloves. Both models
incorporate a Polyurethane palm coating
and outstanding dexterity for handling
small parts. Both also include a 13-gauge
HPPE liner for cut resistance, ample touch
sensitivity and low particulate shed. Th e
GL404C comes in a hi-vis orange color for
better visibility in low light conditions.
Th e new GL503 Latex Dipped Glove
will keep hands safe while providing a sol-
id grip. Th e glove features a Latex crinkle
palm coating with a 10-gauge polyester
liner which off ers better traction, as well as
tear and abrasion resistance.
Four new Nitrile glove models (GL607C,
GL608C, GL609C and GL610C) deliver
superior tear, cut, puncture and abrasion
resistance. Each glove incorporates a Nitrile
palm coating, which provides extra absorp-
tion to ensure an outstanding grip in dry,
wet and oily conditions. A 13-gauge cut
resistant HPPE liner provides excellent cut
resistance.
Pyramex has also added four new glove
models to its line of leather safety gloves
to include models GL1003W, GL1004W,
GL1005W and GL2005K. Built for comfort,
safety and function, the new Pyramex leath-
er gloves are guaranteed to be vital safety
equipment for those who work in agricul-
ture, woodworking, construction and more.
All new Pyramex dipped gloves are
available in sizes small through 2XL, while
most of the new leather gloves come in siz-
es L-XL, with the GL2005K leather avail-
able in sizes S-2XL.
www.pyramexsafety.com
■ OVERDRIVE TOOL’S POST SETTER AND BOOM MAKE FOR EASIER WORK
Th e “Heavy Set” Post Setter will clamp
onto any post from 4½” to 8½” and accu-
rately plumb and position it. Th is is done
aft er the post is standing in the hole—the
point where the hard work begins. Vials
are placed so that the skid loader opera-
tor can easily see them as he plumbs and
positions the post. A slide system similar
in function to a milling machine table al-
lows the man at the post to fi ne-tune the
position without aff ecting the plumb. He
then releases the post, allowing it to slide
to the bottom, still held securely plumb
and in position. Aft er tamping or bracing
the post, two hands are required to com-
pletely release the post. Th is adds safety.
An optional hydraulic tamper makes short
work of tamping. Th e Heavy Set is geared
toward speed and high production. Main-
tenance is near zero, which makes it a
highly attractive rental attachment.
Th e “Tele-Fold” Boom is a most valuable
attachment on our crew. It is a great truss
boom, folding to fi t across a trailer and
extending to 22’. Th e cradle on top allows
it to serve as a great material handler, and
precise construction even makes it useful
as a cutting jig; you can cut to an even 2’
without using your tape measure. Th en
you can put your cut lath to the roof edge.
If you are putting up roof metal by hand,
this boom can change your life. Have high
winds? With the Tele-Fold, your stack can
be secured while metal is pulled out the
end, one sheet at a time. Skid loader own-
ers can experience some of the benefi ts of a
sky-track with this product. Capacity will
vary with machines. Th e above uses are
possible with a compact wheel machine,
though bigger is better.
As a builder all my working years, I
have gone from employee to manager to
majority owner of our small family con-
struction business. Currently I am in part-
nership with my brother and we have two
employees. As you probably have, I have
faced situations where it seemed like a bet-
ter way should be available. (Th ink setting
20’-long 6’ x 6’s by hand.) In time, I was
blessed with the resources necessary to de-
velop these products. I am quick to get the
welder, put something together, and try it
out, even if it is dubbed a wild idea. I have
given those around me some good laughs
at some failed projects. Th e original Post
Setter was ugly and showed signs of much
reworking, grinding, welding, etc., but it
ended up working great.
Customer feedback has been positive on
these products, which increases our con-
fi dence in the idea that our needs are the
same as many others’ needs in the building
trade.
Overdrive Tool LLC: 270.925.5952
RBHeavy Set Post Setter
The Tele-Fold Boom from Overdrive Tool LLC.
NewProducts RB July2020 .indd 89NewProducts RB July2020 .indd 89 6/16/20 12:16 PM6/16/20 12:16 PM
90 RURAL BUILDER / JULY 2020
calendarB Y R U R A L B U I L D E R S TA F F
SEPTEMBER1-3, 75th Annual National Hardware
Show, Las Vegas Convention
Center, Las Vegas, Nevada;
nationalhardwareshow.com
28-30, NFC Framer Summit,
Greater Columbus Convention
Center, Columbus, Ohio; www.
framerscouncil.org
29-Oct. 2, Building Component
Manufacturers Conference, Greater
Columbus Convention Center,
Columbus, Ohio; www.bcmcshow.
com
OCTOBER1-2, Shed Builder Expo
2020, DeVos Place Convention
Center, Grand Rapids, Michigan;
shedbuilderexpo.com
13-15, Remodeling Show/
DeckExpo, Baltimore Convention
Center, Baltimore, Maryland;
www.remodelingdeck.com
21-23, METALCON, Las Vegas
Convention Center, Las Vegas,
Nevada; www.metalcon.com
29-31, Texas Society of Architects
81st Annual Conference & Design
Expo, Hilton Anatole, Dallas, Texas;
https://conference.texasarchitects.org
NOVEMBER10-12, MRCA Conference 2020,
Overland Park Convention Center,
Kansas City, Kansas; www.mrca.org
DECEMBER10-11, 2nd Annual Construction
Rollforming Show, Duke Energy
Convention Center, Cincinnati, Ohio;
www.constructionrollformingshow.com
15-17, 2020 Indiana Farm
Show, Indiana State Fairgrounds,
Indianapolis, Indiana;
indianafarmexpo.com
2021
FEBRUARY4-5, 1st Annual Garage, Carport &
Shed Builder Show, Century Center,
South Bend, Indiana; https://bit.
ly/2zBcIRo
Before making plans to attend, double-check for schedule changes and cancellations.
ConstructionMagNet.com
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