Patricia Almeida AshleyPrince Claus Chair in Development and Equity – 2009/2011International Institute of Social Studies - Erasmus University

Rotterdam

Fourth lecture in the series ‘Global Global Values in a Changing World- Values in a Changing World- Synergy of State and Society in a Synergy of State and Society in a Globalized WorldGlobalized World’

Lecture and Discussion:

Monday 17 January 2011

A perspective from a social responsibility researcher in civic driven action in Brazil: the case of São Joao del Rey – Ecocidades Project (Proext Mec/Cidades – 2007/2009) From academia to government, business and

civil society agents Some next steps in social responsibility

movement: from corporate and organizational to networks, markets and territories

São João del Rey, Minas Gerais, Brasil (founded in 1709; pop. 85000)

Lenheiro RiverImportant: During the WinterImportant: During the Winter

Lenheiro river in the Summer

Córrego do Lenheiro after each “Summer Rain”

Córrego do Lenheiro – Upstream the center of São João del Rey

Fon

te:

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o d

a S

eman

a, J

orn

al G

azet

a d

e S

ão J

oão

Del

-Rei

, 20

08

Residencial Lenheiros – upstream the Lenheiro river

Proext Mec/Cidades – government funding for extension/research projects related to urban development – 30.000 reais in 2007 (13.667 euros)

Social responsibility studies, tools, knowledge was not part of the local culture, public policies, business practices, educational policies

Events, courses, opinion papers, radio inverviews, tv programmes, research papers of a research group were only supported by engaged civil society groups (some), labour unions (some), some business leaders (two), councillors (two of ten), some schools (three)

Not understood by political leaders in the city hall Not accepted as a transversal concept in

curriculum in the university (internal struggle in the department)

The United Nations Global Compact The United Nations Principles for

Responsible Investment (PRI) The United Nations Principles for

Responsible Management Education (PRME)

OECD Guidelines for Multinational Enterprises

Global Reporting Initiative (GRI) AA1000 guidelines for stakeholder

engagement in management

ISO 26000 ISO 26000 standard guidance as a meta language for integrating social responsibility tools A five year process engaging national standards

bodies, multi-stakeholder national committees and mirror committees from more than 90 countries

A global consensus on current core themes, principles and issues of social responsibility, which includes legal compliance and voluntary actions

It considers relational governance of stakeholders (not only shareholders)

It is not only a matter of ‘business’ but ‘organizational’ social responsibility (private, public and non-profit organizations)

1.Accountability2.Transparency3.Ethical behaviour4.Respect for

stakeholders’ interests

5.Respect for the rule of law

6.Respect for international norms of behaviour

7.Respect for human rights

PrinciplePrincipless

ValuesValues

Not only corporate and organizational social responsibility1. Networks of Values on social

responsibility 2. Networks in Markets: the ethics of care as

expression of market value and, thus, risk management considering social, environmental and economic risks of projects, organizations and products

3. Network in Territories as scopes for multi-actor and multilevel governance of stakeholders´social responsibilities

Level 1 Level 2 Level 3

Time/Space

Linking multi-actor and multilevel social Linking multi-actor and multilevel social responsibility to development and equity responsibility to development and equity goalsgoals

UN Millenium Development

Goals

UN Report on Human

Development

Outcomes in Territorial Outcomes in Territorial Indicators of Indicators of DevelopmentDevelopment

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Contacts: ashley@iss.nl or ecocidades@gmail.comEcocidades: www.ecocidades.orgISS: www.iss.nl