D A T I T L E E T CD A N N Y A L P E R T E X E C U T I V E P R O D U C E R , S E E 3

M I C H A E L H O F F M A N , C E O , S E E 3

About See3

See3 produces compelling content. Paired with creative strategy, we develop online campaigns that tell your story to

drive action.

OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,

MARKETING PROS, DESIGNERS, AND DEVELOPERS

ARE COMMITTED TO BRINGING YOUR GOOD WORK

TO THE PEOPLE INVESTED IN YOUR ISSUE.

F*@KWhat the

Storytelling?is

When storytelling starts

to mean everything

it begins to mean nothing

+ =

H T T P : / / S T O P T H E C H O D D Y . O R G /

So why the obsession with storytelling ? Why now? Is it that now we all have the power to tell stories?

Do we all really have a story worth

telling?DISCUSSION

What makes a story worth telling?

There are

NO RULES TO STORYTELLING

There are some directions you can go that work

FINDING YOUR STORY:

What makes you

LOOK AROUND

lean forward?

MAKING YOUR STORY WORK

WHO ARE YOU TRYING TO REACH?

Clear understanding of who you’re trying to reach – your audience is specific,

there’s no such thing as a general public

WHAT ARE YOU SAYING?

A clear message – you know exactly what you’re trying to say to them. You are

saying it in the clearest way possible

WHAT DO YOU WANT THEM TO DO?

A clear call to action – you know exactly what you want them to do

D O G O O D E R A W A R D S

KEEPIT

SIMPLE

U N I C E F

+ ASPIRATION CREATE IDENTIFICATION

W I D E P T O F C H I L D R E N A N D F A M I L I E S : F O S T E R P A R E N T S

ACTIONINSPIRE

P R O T E C T O U R D E F E N D E R S

P R O T E C T O U R D E F E N D E R S : A C T I O N P A G E

MAKE IT PERSONAL

C Y S T I C F I B R O S I S F O U N D A T I O N

MAKE ‘EM LAUGH. MAKE ‘EM CRY.

Oh no?!

Hahaha!

W I N N I P E G H U M A N E S O C I E T Y

MAKE IT AUTHENTIC.

D E F I N E A M E R I C A N

BE THE MOON

V I S I B L E M E N

connect

TO THE ZEITGEIST

M E A T L E S S M O N D A Y

Take the audience someplace they can’t go on their own . . .

and bring them back changed.

C H A R I T Y W A T E R

K O N Y 2 0 1 2

Find your

voice

BE BRAVE

BE BOLD

BE REAL

BE PROLIFIC

A story that invites the viewer to open a door to

new awareness, insight and responsiveness

is a story worth telling.

<Session Title Here>#12NTCvideo

Danny Alpert Michael Hoffman

Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!

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