Your LinkedIn Profile: Why it’s important and where to begin

Presented by Sandra Clark

• LinkedIn Coach and Trainer• LinkedIn Profile:

– http://www.linkedin.com/in/sandraaclark

• Teacher• Training manager for the University of California offering

corporate training to Silicon Valley• Business owner and LinkedIn trainer / coach

Today’s Speaker: Sandra Clark

• Ask as we go• Parking Lot 

Questions?

1. Why you should care

2. Manage your profile and account settings

3. Create your expertise tagline and personal URL

4. Create a strong “Summary” section

5. Add Skills

6. Add groups

7. Add connections

8. LinkedIn Etiquette / Good Manners on LinkedIn

  

Agenda

Why use it?

Networking

Research

Developing expertise

Staying up-to-date

Business Development

Job search related

Building relationshipsWater Cooler

Keep ahead of your kids

• Business Reputation• Networking • News• Job Search

LinkedIn’s Major 4 Areas

Is Using LinkedIn worthwhile?

• 89% Hiring Managers use LI to hire

• With less than 100 connections, you’re only visible to 5% of the LinkedIn population

• With over 500 connections, you’re visible to over 95% of the LinkedIn population

Formula for LinkedIn Success

Your 100% complete profile

your key words in multiple locations

# of connections activity

Maximum visibility and high SEO ranking

=

+

+

+

What are your LinkedIn goals?

People want to connect withYOU!

LinkedIn is Social

1. What does that mean?2. Everyone has a different opinion3. It is your personal brand and credibility4. There are rules to follow5. Easy to be distracted

WHERE DO I BEGIN?

It starts with knowing where you are now.

• What are you known for?

• What is your expertise?

• What are your key words?

What are your LinkedIn goals?

It starts with a professional profile:Components of a profile:1. Photo2. Tag line/heading3. Summary4. Job history 5. Education6. Skills7. Groups8. Connections!

Make it personal – Add a photo!

15

Use a good-quality photo

16

• More savvy, professional-appearing profile• Easy to add to business card, email signature, etc. as an

“extended” business card

Sandra A. ClarkSilicon Valley Training ConnectSandra@svtrainingconnect.com(408) 408-320-7882http://www.linkedin.com/in/sandraaclarkwww.svtrainingconnect.com

17

Edit profile URL

• Your professional headline quickly identifies your area(s) of expertise (5 seconds!)

18

Edit profile headline

• Allows you to invite people to connect without having their email address

• Adds to your expertise• Connect to others in your target professional area

19

Add Groups

• Up to 50 skills – choose wisely• Use your key words • Put them in order of importance

20

Add Skills

Make connections:How can you make

someone want to connect to you?

Show yourself as an expert and interesting.

GOOD MANNERS MATTER

• Requesting connections• Endorsements• Recommendations• Groups• Request information / interview / phone call

LinkedIn Etiquette

23

• Let’s take a tour• Settings • Photo/headline, websites named• Customized URL• Summary with SEO• Recommendations and Endorsements

24

Live Demo

QUESTIONS?

THANK YOU FOR ATTENDING TODAY’S PRESENTATION