Post on 22-Jan-2017
transcript
Boaz Sassonbzsasson@gmail.com
SimilarWeb PRO for SEO in 2016
EVERY WEBSITE
EVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
EVERY COUNTRYBusiness Proprietary & Confidential 2
Our mission is to be the way businesses
DISCOVER
DECIDE DEPLOY
their digital strategy.
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Use SimilarWeb insights to Discover, Decide & Deployat all levels of the organization
Company Executives
Strategic Planning
Research Dept.Opportunity Identification
Marketing Dept.Competitive &
Marketing Research
Sales & Service Dept.
Market Penetration Analysis
Investments/M&AOpportunity Analysis,
Due Diligence
StrategyCompetitive,
Market Research
PerformanceSEO, SEM,
Media Buying
ContentPR, Marcom,
Social
Affiliates & PartnersMining, Qualification,
Tracking
Account Management
Client Research
Sales & Lead Development
Lead Mining, Qualification,Categorization
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We see more than 1% of all online activity
in 60+ countries - every day
Learning Set100K+ websites & apps
Crawling
2.5B web pages/mo.
International Panel200M+ devices
ISP Data
200M+ devices
The Largest and Most Diverse Data Set
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Our DataOver 5B events/day
(60k events per second)8 PhDs,
100 Engineers and Big Data experts
Insights on 200MWebsites
& 5M mobile apps
Cleaning, Categorizing &
processing
Machine-Learning &Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular
Global
Multi-DeviceBusiness Proprietary & Confidential 6
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Among Our E-Commerce Customers
SimilarWeb is the Trusted Authority for Digital Insights
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Relevant ranking factors to focus on in 2016
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Backlinks: build buzzBusiness Proprietary & Confidential
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Keyword targeting: understand your users
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Useful content: solve user’s problems and entertain themBusiness Proprietary & Confidential
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Engagement with brand/website: becoming attractive Business Proprietary & Confidential
SimilarWeb PRO use cases for SEOs
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Before meeting the clientBusiness Proprietary & Confidential
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Understand site's traffic trend – up, down, stagnating?
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Identify penalties
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Identify competitors and benchmark against them
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Benchmark site against the industry or competing sites
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Strategic planningBusiness Proprietary & Confidential
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What are competitors doing that is working, or failing?
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• Keywords• Referring sites/link
sources• Content creation• Product selection
• PPC ad spend• Social activity• Geo targeting
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What do your consumers want?
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• What?• Where?• When?• Why?• How?
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What do your consumers want?
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Popular content & products
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What do your consumers want?
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Prioritize countries by engagement
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Keyword research: turbo modeBusiness Proprietary & Confidential
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Use your competitors’ keywords by share, volume, or CPC
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Use your industry’s trending keywords
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Target universal search keywords
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Links & trafficBusiness Proprietary & Confidential
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Use referring sites to identify link/traffic sources by category
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Use ‘Popular Pages’ to identify the best pages on a specific site
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Use ‘Audience Interest’ to find related sites
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Content creationBusiness Proprietary & Confidential
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Harvest keywords from industry content sites for blog post ideas
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Harvest topics from Popular Pages on industry content sites
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Monitor trending searches in your industry
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Spy on sales/conversionsBusiness Proprietary & Confidential
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Estimate conversions via thank-you pages in Popular Pages
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Estimate logged-in users via thank-you pages in Popular Pages
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Estimate popular products via traffic share in Popular Pages
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Understand which countries drive the most traffic to a website or industry
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Thank YouBoaz Sassonsasson@similarweb.com
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