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A REPORT
ON
LABOUR MARKET PONTENTIAL STUDY - NCR
By
CAP FOUNDATION, HYDERABAD
A REPORT
ON
LABOUR MARKET PONTENTIAL STUDY - NCR
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By
A report submitted in partial fulfillment of the requirement of MBA Program of
IBS, Hyderabad
Submitted to
Corporate Guide: Faculty Guide:
Date of Submission: May 19th, 2010
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TABLE OF CONTENTS
TABLE OF CONTENTS ..............................................................................................................iii
ABSTRACT ....................................................................................................................................vi
LIST OF ILLUSTRATION ...........................................................................................................vii
LIST OF FIGURES ...................................................................................................................vii
LIST OF TABLES ....................................................................................................................viii
1. INTRODUCTION .......................................................................................................................1
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1.1 ABOUT THE ORGANISATION: ........................................................................................1
Thus a thorough market scan has been conducted in industries & communities to find out the
requirement of the people in various job profiles as well as to find out what are the interests
of the unemployed people so that demand matches supply and thus the objective of providing
employability is fulfilled..............................................................................................................41.2 SCOPE OF THE PROJECT ..................................................................................................4
1.3 PURPOSE OF THE STUDY: ...............................................................................................6
1.4 METHODOLOGY ................................................................................................................8
MAIN TEXT ..................................................................................................................................10
2. LABOUR MARKET POTENTIAL STUDY - ........................................................................10
2.1 MARKET SCAN .................................................................................................................10
2.1.1 Automotive and Auto Components / Automobiles Sales and Services .......................112.1.2 Metal Fabrication (Engineering Works) / Manufacturing ...........................................12
2.1.3 Textile ..........................................................................................................................13
2.1.4 Retail / Logistics ...........................................................................................................14
2.1.5. Kind of Human Power being looked at in the market over a period of 1 2 years .. .16
2.2 GURGAON: .........................................................................................................................18
2.2.1 Demographics ...............................................................................................................18
2.2.2 Ethnicity ............................................................................................................................18
2.2.3. Economy ....................................................................................................................18
Gurgaon is one of the major industrial hub of north India. Its close proximity to Delhi
international airport and Jaipur makes its house of various big corporates..............................18
2.2.4 Infrastructure .................................................................................................................19
2.3 LABOUR MARKET SCAN AT GURGAON (Corporate Profiling) ................................19
2.3.1 Challenges being faced in recruitment- ........................................................................21
2.3.2 Kind of Human Power being looked at in the market over a period of 1 2 years .. .22
2.4 COMMUNITY PROFILING AT GURGAON ...................................................................23
2.4.1 Communities covered ...................................................................................................23
2.4.2 Criteria for selection of communities ...........................................................................23
2.4.3 Main Reasons behind choosing these 5 communities: ................................................23
2.5 PROFILING OF EDUCATIONAL INSTITUTES ............................................................29
2.5.1 Educational Institutes covered: ..................................................................................29
2.5.2 Criteria for selection of Educational institutes: ...........................................................29
2.6. DETAILS OF FARIDABAD .............................................................................................33
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2.6.1 Demographics ...............................................................................................................33
2.6.2 Economy .......................................................................................................................34
2.7 MARKET SCAN AT FARIDABAD ..................................................................................34
2.8 COMMUNITY PROFILING ..............................................................................................36
2.8.1 Communities Covered ..................................................................................................36
2.9 PROFILING OF EDUCATIONAL INSTITUTES ............................................................42
2.9.1 Criteria for selection of Educational institutes: ...........................................................43
3. FINDINGS ................................................................................................................................48
3.1 RELATED MARKETING AND MARKET RESEARCH CONCEPTS ..........................48
3.1.1. Marketing Concepts Used in this Project ....................................................................48
3.1.2. Marketing Research Concepts used in this Project .....................................................50
3.2 FINDINGS FOR COMMUNITIES SURVEYED: .............................................................51
3.2.1 FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON GURGAON ...........51
3.2.2FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON FARIDABAD .........52
3.3 FINDINGS FROM THE CORPORATE SURVEY: ..........................................................52
3.3 FINDINGS FOR EDUCATIONAL INSTITUTES: ...........................................................54
4 RECOMMENDATIONS: ...........................................................................................................54
4.1 RECOMMENDATIONS BASED ON THE SPSS ANALYSIS: .....................................54
5.ANNEXURE ...............................................................................................................................57
ANNEXURE I - LABOUR MARKET SCAN QUESTIONNAIRE ........................................57
ANNEXURE II- LOCAL SARPANCH/COMMUNITY LEADER ........................................59
ANNEXURE III- QUESTIONNAIRE FOR INDIVIDUALS ................................................61
ANNEXURE IV-QUESTIONNAIRE FOR INSTITUTES ......................................................62
ANNEXURE V: LETTER OF INTEREST ..............................................................................64
LETTER OF INTEREST (on the company letter head) ...........................................................64
ANNEXURE VI: SPSS OUTPUT FOR REGRESSION ON FARIDABAD ..........................65
ANNEXURE VII: SPSS OUTPUT FOR REGRESSION ON GURGAON ............................67
ANNEXURE VIII: SPSS OUTPUT FOR CLUSTER ANALYSIS ON GURGAON ............68
ANNEXURE IX: SPSS OUTPUT FOR CLUSTER ANALYSIS ON FARIDABAD ............69
........................................................................................................................................................ 69
........................................................................................................................................................ 69
6.REFERENCES ............................................................................................................................70
I. References from Books: .........................................................................................................70
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II. References from Electronic Recourses: ...............................................................................70
III. Other references ...................................................................................................................71
ABSTRACT
This report describes the Labour market potential study conducted in two locations in NCR, viz.
Gurgaon and Faridabad to identify and understand the livelihood opportunities prevailing in
various sectors so as CAP Foundation can start its training centres in these regions. This project
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will in turn help in identifying the customized courses that can be offered by CAP Foundation
underEk Mouka Program.
Market Scan of various industries was conducted to understand the demand of entry level jobs
in the companies. The current status, growth scenario and expansion plans, skills set that are
looked for the entry-level personnel in each sector were also identified. As NCR is an existing
market for CAP foundation, the main aim of the research was to identify new sectors in which
CAP foundation could find more employability potential and hence could expand its operations.
Through community profiling, visiting various communities and finding out the educational
background of the youth, finding out their interests in various fields and thus assessing the
supply. After Assessing the above mentioned demand and supply, the project tries to bridge the
gap between the above mentioned demand & supply.
Also the scope of starting the training centres in the particular regions was identified. A
recommendation of the courses which can be offered in a particular training centre of CAP
Foundation was also given.
LIST OF ILLUSTRATION
LIST OF FIGURES
Figure 1: CAP employability model................................................................................................3
Figure 2: Working Model................................................................................................................5
Figure 3: Methodology.....................................................................................................................8
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Figure 4: No. of companies Visited...............................................................................................17
Figure 5: Demography (Gurgaon).................................................................................................26
Figure 6: Age Group Segmentation (Gurgaon).............................................................................27
Figure 7: Education Level..............................................................................................................28
Figure 8: Course Preference (Gurgaon).........................................................................................28
Figure 9: Demography (Faridabad)...............................................................................................39
Figure 10: Agewise segmentation (Faridabad)..............................................................................40
Figure 11: Educational Level (Faridabad).....................................................................................41
Figure 12: Course Preference (Faridabad).....................................................................................42
Figure 13: Product Segments.........................................................................................................49
LIST OF TABLES
Table 1: Salary Range (Automotive).............................................................................................11
Table 2: KSA - Automotive industry.............................................................................................12
Table 3: KSA - Manufacturing Industry........................................................................................13
Table 4: Salary Range (Textile).....................................................................................................13
Table 5: KSA - Textile Industry....................................................................................................14
Table 6: Salary Range (Retail).......................................................................................................15
Table 7: KSA - Retail.....................................................................................................................15
Table 8: Companies Visited in Gurgaon.......................................................................................21
Table 9: Challenges in Recruitment..............................................................................................22
Table 10: Human Power Requirement (Gurgaon).........................................................................22
Table 11: Communities Visited (Gurgaon)...................................................................................25
Table 12: Educational Institutes (Gurgaon)...................................................................................33
Table 13: Companies Visited (Faridabad).....................................................................................35Table 14: Challenges in Recruitment (Faridabad).........................................................................36
Table 15: Communities Visited (Faridabad).................................................................................38
Table 16: Educational Institute Visited (Faridabad).....................................................................47
Table 17: SPSS - Regression (Gurgaon).......................................................................................51
Table 18: SPSS - Regression (Faridabad).....................................................................................52
Table 19: List Of Letter Of Interest (NCR)...................................................................................53
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1. INTRODUCTION
1.1 ABOUT THE ORGANISATION:
The CAP Foundation was initiated in 1997 as an innovative public private partnership
organisation to demonstrate a model to address poverty alleviation. Its main motive is to
address the issues concerning poverty alleviation through the channel of linking learning and
livelihood needs of working women and youth-at-risk. This is done by providing them equitable
opportunities and promising market oriented vocational training opportunities. Several projects
were taken by the organisation in the past decade which largely included Child Centred
Community Based Development Programs, the Teen Channel Community Learning Centres
and the Employability Skill Training for Youth-at-Risk. These projects have undertaken several
initiatives and programs within them to achieve the goals. Ek Mouka is one such initiative.
The Organisation has been closely working with Public Private Partnership between corporate
NGO, government and citizen groups. The Organisation is operating currently in major
states in India and some overseas locations including Nepal, Bangladesh, Sri Lanka and
Vietnam. As a road ahead, the organisation is looking forward to establish in other major states
across India and its Neighbour countries.
About Ek Mouka:
Ek Mouka is a new economy livelihood promotion training program. It is exclusively designed
to benefit the unemployed youth in the age group of 18-30. The program supports both
employment opportunity oriented workforce preparation as well as tiny and micro-enterprise
development that is specifically and clearly oriented to identifying labour market requirements
and opportunities. The curriculum is designed after extensive market research and in
conformity with the identified labour market competency needs. The curriculum and the
practical training modules are tailor-made based on valuable inputs from the corporate,
business people and from other networks. On the basis findings of the labour market potential
study a training module of 4-5 months, which includes 1-2 months of On-the-Job training, is
prepared. These youths trained to take up jobs or venture into an entrepreneurship opportunity.
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The various courses offered by CAP foundation under Ek Mouka program are listed below
Sector Certificate Courses - 6 Months Diploma - 1 year
WGS Mobile RepairingA/C Repairing
Refrigeration
TV repairing
Electronics and eletricals
Retail Over the counter sales Retail Sales and Marketing
Billing assistants
Front office management
Marketing and Sales
Automobile Automobile Technicain
AccountancyBook keeping/Accountancy
Table 1: Courses for customized entry level workforce
Employability Training Module
Market Scan
The employability training module consists of the market scan where based on the potential
training courses the curriculums are developed with the help of experts from the respective
fields. All the courses are of 3 month duration.
Road Shows
There are road shows which is a process to select right candidate for the training programmes.
These shows are conducted at the nearest place accessible to the candidates. The selection is
based on their aptitude/attitude assessed through interest, test and consequent
counselling/interview.
Induction
The Induction module is an interactive session wherein all the trainees participate to know each
other to understand the program and learn life skills.
Class room delivery
Class room Delivery at the employability training centre moves past conventional passive
training to activity based learning focusing on interaction among the small group pf students.
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The methodology is flexible and is customized according to the standards and background of
the trainees.
Assignments
Assignments are given to the students as a group or on individual basis so that they can make
themselves ready for the workplace responsibilities. This enables them to learn and apply the
skill they learnt during the training.
Facilitators
Facilitators prepare the students mentally and physically to accept the entry level work. Resume
preparation and interview preparation is also delivered.
Placement and Follow up
The Employability training centre team follows up the trainees career even after placement.
They take the employers suggestion and provide guidance and information to the working
people for their career exploration.
Program Review
Lastly a program review takes place where all program managers, Deputy Director and Project
Director will review the program along with the implementation and Funding Partner.
Figure 1: CAP employability model
Workforce development initiative (WDI)
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in identifying the customized courses to be imparted by The Workforce Development Initiative
(WFDI) underEk Mouka Program of CAP Foundation. The recommendations made through
LMPS will help CAP Foundation in affective implementation ofEk Mouka Programme. Our
target segment mainly has been the youth in the age group between 18 and 30. Our survey was
not only related to the school dropouts rather we also focused on people who are unemployed
despite of being a graduate or doing a diploma course from an ITI.
Our market scan or survey consisted of three major parts.
Labour market scan in the industries
Community profiling
Market scan in educational institutes
Figure 2: Working Model
Labour Market Scan:
In this stage, first prominent industrial sectors in NCR were identified through secondary data
sources. Primary data collection was done by visiting various businesses, corporate, small
outlets and local markets of all the sectors. Personnel from HR department, administrative heads
or owners of different organizations were met to gather their valuable inputs, experiences, and
secondary information if available. Through these meetings details about entry-level job profiles
offered by the companies were extracted, which includes the education qualification needed,various skill sets required, the recruitment channels that the companies use to hire their
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employees, the cost of recruiting and the packages offered by the companies at the entry-level
profiles.
An estimation of future workforce requirements from the companies was also taken. This was
done to identify the prospective sectors in which there is more demand and accordingly CAP
Foundation can start its training program.
During the industrial visits, companies were also informed about the Life-skills training package
offered by CAP Foundation for their existing employees and many of them also showed interest
to discuss the details of such training programmes with CAP Foundation.
Community Profiling
The questionnaire provided by CAP Foundation was filled through face to face interview with
youths in the communities. Local communities in the area of Market Scan were visited to
understand the potential sectors in which the youths of these regions will like to work in. It also
helped the team to analyze what kind of training will the local communities would like to
undergo. In addition, an attempt was made to identify the various factors that influence the
community members to join a particular training program. This will help CAP Foundation in
planning the training programs to be implemented in concerned region. Community leaders
were also contacted to know the details about the communities
Market Scan For Educational Institutes:
Thirdly we focused on the educational institutes so that a rough idea can be framed as to what
courses are being taught to the students there and what kind of vocational trainings are given in
the institutes which will act as an useful insight for CAP to devise better courses for the
unemployed youth.
Thus after completing the survey of the above sectors we did a detailed analysis and therefore
suggested the recommendations to CAP Foundation and provided them with an idea as to which
are the areas they should concentrate on and how many people they should train in various areas
so that they can meet the requirements of the various sectors.
1.3 PURPOSE OF THE STUDY:
The purpose of the project was to conduct Labour Market Potential study in NCR, Jaipur and
Udaipur. However this report concerns in detail analysis of the Labour market potential study
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conducted in NCR only. This was done to identify the potential employable opportunities and
the skill sets required for the same with respect to industrial needs and market trends in the
prominent corporate organizations of the designated area. Also, to study the demographic
profile and the career aspirations of the youth belonging to the age group of 18-30 in the
designated area.
The main objective of this project i.e. LMPS is:
To find out the requirements of people in entry level job profiles in various industries
and corporate thorough a market scan and assess the demand
To focus on community profiling by visiting various communities and finding out the
educational background of the youth, finding out their interests in various fields and thus
assessing the supply.
After Assessing the above mentioned demand and supply, the project will try to bridge
the gap between the demand & supply. This will be done in the following way.
Giving the information to CAP Foundation which in turn will analyse the data and will
thus provide the requisite training to the individuals and place them accordingly so that
the demand matches the supply.
Study the current demand in industry through interaction with the educational institutes,
community leaders and industry experts.
In addition, following agenda were covered during the LMPS
To identify the major livelihood opportunities in various sectors.
To identify the skill and qualification required at various entry-level positions.
To identify various options available for employment for 10 th pass, 12th pass, graduates
or even school and college dropouts
To identify the new growing sectors.
To understand the current and future needs of the employers in the industry.
To find out the competency requirements for different entry-level job positions.
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MAIN TEXT
2. LABOUR MARKET POTENTIAL STUDY -
2.1 MARKET SCAN
The market study was carried out in Gurgaon and Faridabad region. The market study was
carried out through a corporate profiling. This was done with the help of the questionnaire
provided to us from CAP foundation. The main aim of conducting the corporate survey was to
identify the sectors which have a potential to generate employment and a requirement of
workforce in near future. This was done by collecting the secondary data and also conducting a
survey to gather primary data.
The market scan process helped in gaining an insight of various industries. Before conducting
the corporate profiling a secondary data collection was done to understand the skills required by
various sectors present in NCR.
Following major industrial sectors were identified after the Secondary Data Search:
Retail
Automotive and Auto Components manufacturing
Automobiles Sales and Services
Metal Fabrication (Engineering Works)
Textile
IT & ITES
However as CAP foundation already has a market in NCR, the main objective of the market
scan was to identify new sectors with more employability potential. Hence the following sectors
were covered.
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2.1.1 Automotive and Auto Components / Automobiles Sales
and Services
The automobile industry in NCR is the base of 30% of India's automobile industry and 35% of
its automobile component industry. The area has the presence of some the global automobile
majors like Sadhu Overseas, GKN Driveline, SPL Industries Ltd, Belmaks Pvt. Ltd., Glow
Engg Works and Hind Hydraulics & Engineers.
This sector was the main focus in Faridabad and Gurgaon. A total of 12 companies were
surveyed in this sector.
Livelihood Opportunity Monthly Salary (In Rs.)
Mechanics 2000 - 4000
Salesperson 3000 - 4000
Electrician 2000 - 3000
Machine Operators 2000 - 4000
Helpers 1000 - 2000
Supervisor 3000 - 5000
Welders 1000 - 2000
Fitters 1000 - 3000
Table 1: Salary Range (Automotive)
The KSA table for this sector is given below:
Profiles Qualification Knowledge and Skillsrequired
Attitude
Mechanic 12th pass/ITI Knowledge of machinery,
Technical Skills,Practical
Knowledge in Domain field
Punctual, physically
strong, willingness to
work at flexible hrs
Electrician 12th pass/ITI Technical Skills, knowledge
of domain field.
Punctual, honest,
willingness to work at
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Tailors 10th Tailoring skills Punctual, patient, ability to
work for long hours
Machine
operators
10th/ 12th Technical Skills, Basic
Knowledge about
machinery. knowledge of
domain field
Punctual, honest, physically
strong, willingness to learn,
ability to work at flexible hrs
Fashion
designers
Diploma/
Graduate
Domain knowledge,
presentation skills
Punctual, patient
Table 5: KSA - Textile Industry
2.1.4 Retail / Logistics
AT Kearneys seventh annual Global Retail Development Index (GRDI) ranked the Indian retail
market, which is the fifth largest retail destination globally, second after Vietnam as the most
attractive emerging market for investment in the retail sector, in 2008. The share of retail trade
in the country's gross domestic product (GDP) was between 810 per cent in 2007. It is
currently around 12 per cent, and is likely to reach 28 per cent by 2011.
It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion.
The retail industry is one of the fastest growing industries in the nation. It has further been
predicted that the retail industry in India will amount to US$ 21.5 billion by 2010 from the
current size of US$ 7.5 billion.
Two retail sector company was visited by us in NCR as CAP foundation already has found its
market in this sector. Koutons India Ltd is one of the leading retail sector company identified
and surveyed in NCR.
Livelihood Opportunity Monthly Salary (In Rs.)
Sales Person 2000 - 4000
Receptionists 2000 - 3000
Counter Staff 2000 - 3000
Floor Managers 3000 - 4000
Cashiers 3000 - 5000
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Table 6: Salary Range (Retail)
The KSA table for the retail sector is given below:
Profiles Qualification Knowledge and Skills
required
Attitude
Marketing &
Sales
10th/12th/graduate People skills, communication
skills, Time Management,
Proficiency in English and
local language.
Punctual, high degree of
patience, ability to work
under stress
Over the
counter sales
Graduate People skills, communication
skills, management skills
Punctual, Smartness,
Patience
Front Office
Management
Graduate Basic computer
knowledge(data entry), People
skills, communication skills,
Time Management,
Proficiency in English and
local language.
Active, Punctual, high
degree of patience
Billing
Assistants
12th/ graduate Basic computer knowledge
(data entry)
Ability to handle stress,
Punctual
Drivers 10th Pass Driving Experience Punctual, Alertness.
Delivery Boys 10th Pass Basic English Knowledge Punctual, Smartness,
Well behaved.
Table 7: KSA - Retail
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Figure 4: No. of companies Visited
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2.2 GURGAON:
By the passage of time, the Gurgaon district has witnessed a phenomenal growth in all spheres
of development particularly in urbanization and creating industrial climate. Therefore it is
considered one of the major towns of Haryana State which has been identified for all arounddevelopment. A number of policy initiatives announced by the Govt. of Haryana from time to
time have provided an impetus for the rapid industrialization in the district. Gurgaon is the
choicest location for the industry such as high tech and high value projects involving foreign
collaboration with huge investment have come up in this area.
2.2.1 Demographics
Gurgaon had a population of 228,820. Males constitute 54% of the population and females 46%.
Gurgaon has an average literacy rate of 77%, higher than the national average of 65.38%: male
literacy is 81%, and female literacy is 73%. In Gurgaon, 13% of the population is under 6 years
of age.
2.2.2 Ethnicity
Main ethnic group of Gurgaon is of Yadavs/Ahirs and Meo's and other ethnic groups are of Jats,
Gujjars, Saini, Punjabi's and every village small or big have Dalits community.
2.2.3. Economy
Gurgaon is one of the major industrial hub of north India. Its close proximity to Delhi
international airport and Jaipur makes its house of various big corporates.
An annual turnover in the industrial sector in the district has crossed 46,000 crores with an
investment of more than 10,000 crores. There are 402 large and medium scale units with an
investment of Rs. 9000 crores and around 8000 small scale units with an investment of Rs. 890
crores. The employment generated in the industrial sector exceeds 200000 persons. There are
many prominent and prestigious units involved in the manufacturing of Cars, Motors-Cycles,
Automobile parts, Telecommunication equipments, electrical goods, software development,
hardware, sports goods, rubber products, readymade garments. Light engineering goods,
pharmaceuticals, terry towels, food items, air conditioners, shoes, pesticides, insecticides etc.
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2.2.4 Infrastructure
One of the attractions for international companies to operate factories and offices in Gurgaon is
the quality of the infrastructure. 100% of households have electricity. Private Real Estate firms
have built gated communities in Gurgaon, which have 24x7 water, electricity and security. In
the aftermath of the 2008 terrorist attacks on Mumbai, private companies are now hiring armed
security guards and CISF officers.
2.3 LABOUR MARKET SCAN AT GURGAON (Corporate
Profiling)
Gurgaon became an industrial hub just few years back. While doing our survey we found out that
various companies are in the expansion mode, so there will be a huge requirement of manpower in
the entry level segment in the coming five years. Many infrastructure development activities are
taking place in Gurgaon with the help of public-private partnership.
The details of the companies visited in Gurgaon are:
Name of the
Company
Recruitmen
t Channel
Skills
Required
Salary
Range
Contact
Person
Designati
on
Contact
No.
BestodentIndia Pvt.
Ltd.
Direct Mechanical,Electrical
4000-5000
RajendraGupta
CEO 0124-4034657
Solo
Manufacturi
ng Pvt. Ltd.
Employee
references,
Campus
interview,P
lacement
Agencies
Mechanical
(ITI)
Above
5000
Gaurav
Gupta
Manager
(sales &
Marketin
g)
0124-
4656200
Superon
Hyundai
Employee
references
Mechanical,El
ectrical,Autom
obile,Sales
Above
5000
A. K.
Manchand
a
General
Manager
0124-
4654700
Sona Koyo
Steering
Systems Ltd.
Employee
references,
Campus
interviews
Mechanical,El
ectrical,Autom
obile,manage
ment
Above
5000
Priyanka
Singh
Section
Executive
0124-
4685178
Adit Raj
Auto Pvt.
Direct Automobile 4000-
5000
Naveen
Kumar
Works
Man ager
0124-
4031393
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Ltd.
Emo Eso
Aircon Pvt.
Ltd.
Campus
interviews
Electrical,Mec
hanical
4000-
5000
Vikram
Singh
Yadav
General
Manager
+91-
98185498
55
SKF India
Ltd.
Employee
References
Automobile Above
5000
Gagandee
p
Departme
nt
Manager
+91-
97180403
41
Mars
Industries
Pvt. Ltd
Door
Boards
Mechanical Above
5000
Ram
Singh
Yadav
Personnel
& Admin
0124-
4033111
S.P.
Holdings
TV/News
paper ads
Tailors,
checkers
4000-
5000
G M
Mishra
HR
Executive
0124-
2212151
Guru
Overseas
Pvt. Ltd.
Employee
References
Tailors,Office
Admin
4000-
5000
Jasbir
Singh
Director
Pearl Global
Ltd.
Employee
references,
Open
recruitment
Tailors Above
5000
Gajraj
Singh
HR
Manager
0124-
4651336
Maxflow
Pumps Pvt.
Ltd.
TV/newspa
per,Placem
ent
Agencies
ITES Above
5000
Mukesh
Sharma
Accounta
nt
0124-
4525000
Hema Engg.
Industries
Ltd.
Placement
Agencies
Mechanical,
Automobile,
Electrical,
Management
4000-
5000
Anand
Yadav
HR-
Executive
0124-
2373740
Remsons
Industries
Ltd.
Placement
Agencies
Mechanical,
Automobile,
Electrical,
Production
Engg.,
Management
Above
5000
B R Saini Senior
Executive
(P&A)
0124-
2371175
Flywheel
Logistics
Employee
references,
Campus
Recruitmen
t
Logistics &
supply chain
Above
5000
Ramesh
Srivastava
General
Manager-
HR
+91-
92120773
96
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Sat Kabir Kitchen Equipments
Lakhani Apparel Pvt. Ltd.
Table 9: Challenges in Recruitment
2.3.2 Kind of Human Power being looked at in the market
over a period of 1 2 years
There are large no of ITI institutes in the area to fulfill the requirements of
the manpower in the various industries. Thus CAP needs to compete with
these institutes in providing manpower.anp
Organized retail in the city has now brought with it a host of courses for
the new generation and opened up a new career option for students. Hence
courses like Spoken English and personality development provided by CAP
are in demand in the market.
As there are a lot of new industries and factories that have come up in
Gurgaon and Faridabad region thus there is a high demand of semi skilled
labor specially people who have a knowledge of CNC machine.
A lot of retail stores require people having knowledge of computers and
soft skill and thus CAP can find a new potential market in this region.
Table 10: Human Power Requirement (Gurgaon)
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2.4 COMMUNITY PROFILING AT GURGAON
2.4.1 Communities covered
In NCR, we have covered 8 different communities and have interacted with the community
leader to take an overview about the educational background of the people living there, their
mode of livelihood, the ratio of literates to illiterates and their average salary. After getting the
relevant information regarding the above we also explained him about CAP, its purpose and the
various courses offered so that the community leader can have a fair idea about EK Mouka and
can explain it to the other individuals in the community and thus motivate the unemployed ones
to join the courses of their interest and thus get placed accordingly.
We did our community profiling and covered the following areas in Gurgaon:
Village Khatola/Behrampur.
Village Faisalpur.
Village Pallada.
Village Islampur.
2.4.2 Criteria for selection of communities
Our basic aim of community profiling was to visit the unprivileged youth who are school drop
outs or are sitting back at home even after being a graduate or after pursuing a course from ITI
and convey to them the purpose of CAP Foundation and thus bring in them the confidence and
encourage them to get associated with CAP and pursue courses of their own choice so that they
can be place accordingly after the training is completed .Thus we selected the above 4 areas
because these were suitable for community profiling and thus provided us with all the
information which we needed for this purpose.
2.4.3 Main Reasons behind choosing these 5 communities:
Most of the youth out here were either school drop-outs sitting back at home or were
working as labours after completing 10th standard since they had to support their family.
Besides this their average salary was also just around 4500 or less.
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Though it was a community but still the literacy rate was around 50% so it was a good
scope for us working on behalf of CAP to provide more knowledge to these youth
through our courses and thus place them.
Moreover no Corporate NGO has supported these areas before thus these were the
untapped area and we thought that it would be a good opportunity for us working on
behalf of CAP to make the youth understand the importance of undergoing a training
under CAP, get placed and thus support their family.
For Each Community we have focused on the following categories:-
Information
Categories
Village Khatola/
Behrampur
Village Faisalpur Village Pallada Village Islampur
Profile of People
Met
Mainly Youth,
community leader
Youth and their
parents, community
leader
Mainly Youth,
community leader
Mainly Youth,
community leader
Number of
People Met
30 30 30 30
Mode of Contact Personal Interview
throughcommunity
profiling
questionnaire
Personal Interview
through communityprofiling
questionnaire
Personal Interview
through communityprofiling
questionnaire
Personal Interview
through communityprofiling
questionnaire
Demographics of
the community
Total population-
3500. 56 below
poverty line.
60% are male and
40% are
female.18-20%
people are in the
age group of 18-30
years. Large no.
of people have
migrated from
other state for
seeking jobs in
nearby factories.
Total population-
6000. 50-60 below
poverty line.
50% are male and
50% are
female.20% people
are in the age group
of 18-30 years.
Total population-
4000. 50-60 below
poverty line.
65% are male and
35% are
female.15% people
are in the age group
of 18-30 years.
Total population-
5000. 75 below
poverty line.
60% are male and
40% are
female.20% people
are in the age group
of 18-30 years.
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Educational
patterns
Literacy rate is
50% Mostly
people have passed
their secondaryeducation, rest are
graduates.
Literacy rate is 80%.
Mostly Graduates,
rest are either high
school or secondarypass outs.
Literacy rate is
65%. Mostly
people have passed
metric &intermediate. Very
few are graduates.
60% of the youth
have passed metric,
30% have passed
intermediate and10% are graduates.
Livelihood
Patterns
Generally
landlords, and few
people are
Working as
farmers.
Working as farmer
and labor
Farming, temporary
workers.
Farming and labors,
Transport business.
ExistingOrganizations
and Schemes
Nil Nil Nil Nil
Youth
Aspirations
Working in nearby
MNCs
Nothing specified. Graduation and
equivalent jobs.
Higher education
and Working for
near by factories.
Interested
exhibited in type
of course
Computer courses,
English speaking,
Technical,
Tailoring.
Computer courses,
English speaking,
Technical,
Tailoring.
Technical,
Computers, TTI.
English Speaking
courses, Technical
Courses, Computer
Courses.
Any other details
as see fit
People are
apprehensive
towards the job
they will get after
training so proper
mobilization is
required in this
area to win the
support of people
here.
No special measures
have been taken to
help the people here
so this area requires
special attention.
Youth in this area
are perusing
graduation. Still
some portion of
youth population
seek job oriented
trainings.
This village has a
large population
who has migrated
from nearby states.
These people work
as labors in nearby
factories. The
natives either are
farmers or have
their own business.
Table 11: Communities Visited (Gurgaon)
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Figure 5: Demography (Gurgaon)
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Figure 6: Age Group Segmentation (Gurgaon)
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Figure 7: Education Level
Figure 8: Course Preference (Gurgaon)
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2.5 PROFILING OF EDUCATIONAL INSTITUTES
2.5.1 Educational Institutes covered:
We covered around 9 vocational institutes in Gurgaon region. The main purpose of carrying out
profiling of educational institutes was to find out their course curriculum and training pattern so
that CAP can improvise on their existing curriculum and training. Also we needed to identify if
these educational institutes would be interested in collaborating wit CAP Foundation in
providing training to the underprivileged.
2.5.2 Criteria for selection of Educational institutes:
The criteria for selecting these institutes were that we were looking for vocational institutes which
provide similar training as provided by CAP foundation.
Following are the details of the institutes covered in Gurgaon region:
1. Name of the institute: Tint Computer Center
Person met: Miss Rainy Rohilla
Designation: Administrator and Faculty.
Address: Opposite Side Of Roadways,
Work Station.
Contact no:09350002410
Email: technonet_ho@yahoo.com
Courses taught Software, Hardware, Mobile Repairing, Finance, C++, Java,
MCSE, CCNA and Auto CAD.
Charges Differs as per the course.
Courses in Demand Hardware course.
Placements Do not provide placement assistance.
Average Salary 10000 and above per month.
Courses Offered to Drop-outs- Hardware Courses and mobile repairing.
2. Name of the institute: The English Gurukul
Person met: Mr. Jagat Gothwal
Designation: Faculty/ Center Head
Address: Near Gurgaon Bus Stand
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Contact No: 9999021030
Email: Jagat.pixie@gmail.com
Courses taught Languages like English, Spanish, French, Japanese as well as
computer education.
Charges 3000 for 3 months.
Courses in Demand English language and Computer courses.
Placements Yes, in call centers and retail stores.
Average Salary 6500-10000 per month.
Courses Offered to Drop-outs- English language.
3. Name of the institute: Sharp Photo & Film Academy
Person met: Mr. S C Pawarl
Designation: Director
Address: Shop No 9, Gaushala Market
Opp Bus Stand, Gurgaon
Contact No: 0124-4082706
Courses taught Film Making, Photoshop, Photography, Vidiography. Charges 1500-2000 per course.
Courses in Demand Photoshop, Photography courses.
Placements No.
Average Salary 5000-10,000 per month.
Courses Offered to Drop-outs- Photography.
4. Name of the institute: The English Spot
Person met: Mr. Alok
Designation: Center Manager
Address: Near Mamta Hospital
Shatal Mata Road, Gurgaon
Contact No: 9268945457
Email: alok_yeda_v@indiatimes.com
Courses taught English speaking & Computer courses.
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Person met: Mr.Narendra Patel
Designation: Center Head
Address: Lane No. 45
Near Gurgaon Bus Stand
Gurgaon
Contact No: 01245234781
Courses taught Java, C++, M S Office.
Charges 2500 Onwards.
Courses in Demand MS Office.
Placements No.
Average Salary 5000 10,000 Per month. Courses Offered to Drop-outs- MS Office.
8. Name of the institute: The English Guru
Person met: Mr. Summit Sachedeva
Designation: Center Head
Address: Plot No-325/23
Near Gurgaon Bus Stand
Gurgaon
Contact No: 01245243470
Courses taught English, Spanish and Japanese.
Charges Depends on the course.
Courses in Demand English. Placements No.
Average Salary 5000 6000 Per month.
Courses Offered to Drop-outs- English language.
9. Name of the institute: Techno Spot
Person met: Mr. Viral Goel
Designation: Counselor
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Address: Lane no-21
M.I. Road
Gurgaon
Contact No: 9981230912
Courses taught Mobile Repairing, C++, Java and Hardware.
Charges Depends on the course.
Courses in Demand Mobile Repairing.
Placements No.
Average Salary 10000 Per month.
Courses Offered to Drop-outs- Mobile Repair.Table 12: Educational Institutes (Gurgaon)
2.6. DETAILS OF FARIDABAD
There are now about 15,000 small, medium and large industries in this complex providing direct
and indirect employment to nearly half a million people and ranks 9th largest industrial estate in
Asia. The combined turnover is estimated to be about Rs. 1500 billion. Many international/multinational companies like Whirlpool, Goodyear, Larsen & Toubro, Asia Brown Boveri,
GKN Invel, Woodward Governer, Castrol besides Escorts, Eicher, Cutler Hammer, Hyderabad
Asbestos, Nuchem are operating in this belt.
A variety of Engineering products from Forgings to Tractors, Clutch Assembly to leaf springs
are being manufactured by the industries in this belt.
2.6.1 Demographics
Faridabad had a population of 1,054,981. Males constitute 55% of the population and females
45%. Faridabad has an average literacy rate of 69%, higher than the national average of 59.5%:
male literacy is 75%, and female literacy is 60%. In Faridabad, 15% of the population is under 6
years of age.
The western part of the city is called New Industrial Town (abbreviated as NIT). The rapid
growth of the city also brought immigrants to the city from other parts of the country.It is said
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GKN Driveline
Faridabad Steel Mongers (P) LTd.
SPL Industries Ltd.
Sadhu Overseas
Belmaks Private Limited
Glow Engg. Works
Hind Hydraulics & Engineers
Shivalik Power Control Pvt. Ltd.
Sat Kabir Kitchen Equipments
Lakhani Apparel Pvt. Ltd.
Table 14: Challenges in Recruitment (Faridabad)
2.8 COMMUNITY PROFILING
2.8.1 Communities Covered
In Faridabad we have covered 4 different communities and have interacted with the community
leader to take an overview about the educational background of the people living there, their
mode of livelihood, the ratio of literates to illiterates and their average salary. After getting the
relevant information regarding the above we also explained him about CAP, its purpose and the
various courses offered so that the community leader can have a fair idea about EK Mouka and
can explain it to the other individuals in the community and thus motivate the unemployed ones
to join the courses of their interest and thus get placed accordingly.We did our community
profiling and covered the following areas in Faridabad:
Village Nariyala.
Village Hirapur.
Village Seagaon.
Village Panhera.
For Each Community we have focused on the following categories (FARIDABAD)
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Figure 11: Educational Level (Faridabad)
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Figure 12: Course Preference (Faridabad)
2.9 PROFILING OF EDUCATIONAL INSTITUTES
We covered around 10 vocational institutes in Faridabad region. The main purpose of carrying
out profiling of educational institutes was to find out their course curriculum and training
pattern so that CAP can improvise on their existing curriculum and training. Also we needed to
identify it these educational would be interested in collaborating wit CAP Foundation in
providing training to the underprivileged.
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3. Name of the institute: Haryana State Council For Child Welfare
Person met: Mr. Saurabh Kumar
Designation: Business Development Manager
Address: Bal Bhavan, Near Bus Stand
N.I.T Faridabad
Contact No: 9873040109
Courses taught Computer Fundamentals, JAVA, Tally, etc.
Charges 1000 per Month.
Courses in Demand .Computer fundamental & Tally
Placements Yes, In near by companies and workshops.
Average Salary 5000-15,000 per month.
Courses Offered to Drop-outs- Computer Fundamentals.
4. Name of the institute: Institute of Hardware Technology
Person met: Miss. Ritu
Designation: Center Head
Address: 1G/46, B.P, 1st Floor
Opp. Bus Stand
NIT Faridabad
Contact No: 0129-4054488
Email: virmaniritu@gmail.com
Courses taught Computer hardware, Networking & software.
Charges 6000 to 20,000 per course. Courses in Demand Networking.
Placements Yes, All type of MNCs.
Average Salary 5000 10000 Per month
Courses Offered to Drop-outs- No..
5. Name of the institute: F-Tech computer Education
Person met: Miss. Shilpi Singh
Designation: Center Head
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Address: 42/4, Govind Bhavan,
II Floor, NIT Faridabad
Contact No: 01293205854
Courses taught PDcap, PDmap, PDfun.
Charges Depends upon the course.
Courses in Demand All the courses.
Placements Yes
Average Salary 6000-9000 per month
Courses Offered to Drop-outs- No.
6. Name of the institute: Brilliant Institute of languages
Person met: Mr. Sathish kumar
Designation: Councellor
Address: Old Sabji Mandi, PO road
Block D, Dabua Colony,
NIT Faridabad
Contact No: 09213851798
Courses taught Spoken English & PD.
Charges Depends upon the course.
Courses in Demand Both.
Placements No.
Average Salary Not Specified.
Courses Offered to Drop-outs- Both.
7. Name of the institute: BIMT & LBSTI
Person met: Miss. Jasleen Kaur
Designation: Counselor
Address: 3-B/4, B.T., Day College Road
NH-3, NIT Faridabad
Contact No: 9212667596
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Person met: Mr. Neeraj Kumar
Designation: Director
Address: 3C-77, On DAV Management college road
NIT Faridabad
Contact No: 01294059410
Courses taught Spoken English.
Charges Not Specified.
Courses in Demand Spoken English & PD.
Placements Yes, Nearby Call Centers
Average Salary Not Specified Courses Offered to Drop-outs- Spoken English.
Table 16: Educational Institute Visited (Faridabad)
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3. FINDINGS
3.1 RELATED MARKETING AND MARKET RESEARCH
CONCEPTS
3.1.1. Marketing Concepts Used in this Project
We have analysed our project Labour Market Potential Study from the point of view of4
Ps in Marketing.
Product
We have focused here on the levels of Product Core Benefit which CAP Foundation provides
here is providing training in various fields along with some additional courses for personal
grooming in order to facilitate employment generation for the youth in various industries.
Basic Product-The general product which is expected by a customer. Here CAP
Foundation offers classroom training to drop-outs as the basic product.
Expected Product-Expected product means that the customer expects something more
than the basic product which would just fulfil his expectations. CAP Foundation offers
on site training in various fields like journalism, automobile repair, electronic/ electrical
services etc at their employability training centre. There are specific modules of all these
courses for the graduates.
Augmented Product-The augmented product should be such that the customers are
delighted. This product should go beyond fulfilling the expectations of the
customers.CAP Foundation along with its training modules offer additional courses for
personal grooming which includes soft skills and Spoken English. Besides this they alsoprovide computer skills to the students.
Potential Product-This level refers to any product that can be developed in the near
future and may be a success. In case of CAP Foundation, through our survey we have
checked the feasibility of off-site training which can be given within the premises of the
industries and institutes where a curriculum will be developed by CAP Foundation in
consultation with various educational institutes and industries.
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we can charge them a little more by providing them with better teachers and better
facilities in training. On the other hand in a community where the livelihood pattern of
the people are not that good, there is no point charging them on the higher side because
they will not be able to pay for it. Though CAP gets funded by eminent organizations
like Moserbaer and ILO but in order to provide the training with good facilities they
need the course fee to a certain extent, that is why CAP tries to provide these facilities at
an affordable price to the youth of various communities by conducting a thorough
survey about their livelihood patterns and standard of living.
Place By place we mean where does CAP provide the training. We have 2 channels here:
On site Training-Here training is provided at the employability training centre in the
respective areas.
Off-Site Training-Here Training is provided at the respective educational institutes and
industries and the curriculum is decided both by Cap Foundation and the industries as
well as the institutes. The feasibility of this training module is still in the nascent stage
and we have tried to find out its future scope in our survey.
Promotion- Here in this project we have used Personal Selling. We have interacted with
various individuals in communities & industries. After this face to face interaction we have got
pertinent information from their feedback and at the same time learnt about the competitors
especially ITI who are providing the same kinds of courses. These information will be helpful
for CAP Foundation to devise new ways to accomplish their objective of employment
generation for youth.
3.1.2. Marketing Research Concepts used in this Project
We used the survey method for data collection for which we were provided with the
questionnaire by the company and the survey was conducted in various areas. The sample size
that we took depended upon the concentration and the variety of major industries in the area and
the target communities although some factors like time and resources also played a role.
We focused mainly upon personal interviews as our project also entailed building groundwork
and a reputation of the company that we were working for. We did a door to door interview for
the communities and executive interview for the industries and educational institutes.
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We conducted depth interviews with industry and institute representatives and community
leaders where the format was semi-structured in this we freely interacted with them while first
explaining to them about cap and its objectives further on we used the laddering to technique to
discuss about the various job profile and the qualifications and desirable traits that the industry
required. Most of the time we filled the questionnaire while verbally asking the responses other
times the respondent filled the questionnaires while answering any other queries that we had.
3.2 FINDINGS FOR COMMUNITIES SURVEYED:
3.2.1 FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON
GURGAON
In our study, we have tried to find on what factors CAP foundation should decide which course
should be offered to the target audience. From the regression analysis run on the data collected
from Gurgaon region, we have found the dependency of the variable Course interested on
other variables considered in the questionnaire.
Referring to Annexure (VII) SPSS OUTPUT FOR REGRESSION ON GURGAON, table
ANOVA(b), We find that the significance level of the analysis is 0.025. Hence this model is fit.
Now considering the table coefficient(a) in the same annexure, we see that the significance
vales of the variables Age, Gender, Educational qualification & Working status is less than
0.05. This indicates that the dependent variable, Course interested depends upon the above
mentioned variables.
Significance (MODEL FITNESS) 0.025
DEPENDENCY (Significance Level)AgeGenderEducational Qualification
Working Status
0.0490.0270.029
0.027Table 17: SPSS - Regression (Gurgaon)
Referring to Annexure (VIII) SPSS OUTPUT FOR CLUSTER ON GURGAON, table case
processing summary, we see that the valid part of the analysis is 100%. Hence the model is fit.
Further in the agglomeration schedule table we see that in steps 117, 118 & 119 there is a
sudden jump in the coefficient values(289.8 356.59 495.0). This is a positive result that
indicates the formation of 3 clusters in the data.
Thus we can say that 3 different clusters are being formed based on the variables selected.
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4. Based on the SPSS Cluster analysis, run on the data for Gurgaon region we see that for the
variables selected, 3 different clusters are formed. Hence there exist 3 different market
segments in the communities visited which CAP foundation can target.
5. Based on the SPSS Cluster analysis, run on the data for Faridabad region we see that for the
variables selected, 3 different clusters are formed. Hence there exist 3 different market
segments in the communities visited which CAP foundation can target.
4.2 RECOMMENDATIONS BASED ON GENERAL
OBSERVATIONS MADE IN NCR.
1. Firstly, CAP foundation should include courses for CNC machine operators in Behrampur
region. After the corporate survey in Behrampur, we have found a great demand of the
people trained in CNC. However no such courses are offered by the CAP training institute in
Behrampur. Hence CAP foundation can tap this market by offering the courses in CNC.
2. Similarly, CAP foundation should include courses for Retail sector in Gurgaon. Due to the
upcoming of number of shopping malls in Gurgaon region, there is a great demand of people
trained in retail sectors.
3. Development of courses in textile is also recommended in Faridabad region. There presently
no courses offered by CAP foundation for this sector. However during the corporate survey a
great demand of people trained in textile courses is spotted in Faridabad region.
4. The communities in NCR have a literacy rate of around 50%. Hence it becomes a great
segment for CAP foundation which can be tapped by offering the basic course module.
5. As there are no NGOs offering such services in these communities, it becomes a niche
market for CAP foundation which can be captured.
6. CAP Foundation should try and create awareness about itself and the courses offered because
in Udaipur they are entering a new market altogether and people in Udaipur are completely
unaware of this NGO.
7. As there is a time lag between the survey conducted and the actual implementation of
programs/ courses offered by CAP foundation, there is threat that the analysis/
recommendations suggested may not hold good. Hence an immediate implementation of
programs offered by CAP foundation is recommended.
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8. The employability training centre should be established in a location such that it can cater to
the youth of more than one community. People from different villages can come and get the
training.
9. The ETCs should also focus on self employment because while conducting the community
profiling survey we came across many individuals who wanted to open small shops of their
own or become entrepreneurs in their own fields of interest.thus by providing the theoretical
as well as the practical training, ETC can make them well equipped and can help them to be
self employed
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5.ANNEXURE
ANNEXURE I - LABOUR MARKET SCAN QUESTIONNAIRE
Name of the person:
_____________________________________________________________________________
_
Designation:
_____________________________________________________________________________
_
Name & Address of the organization:_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
___
Contact No: _____________________________
Email:________________________________
Q1. What are the current entry level jobs in your company which require the following
attributes?
Skilled: Unskilled:
Q2. How do you find recruiting the people for entry level jobs?
Easy Moderately Difficult Difficult
Q3. What is the recruitment channel that you prefer currently?
TV/Newspaper Ads Employee References Placement Agencies
Campus Interviews Any Other Please Specify
__________________________
Q4. What is the average recruiting cost per every new employee of your organization?
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Q5. Are you satisfied with the current recruitment policies of your company?
Yes No
Q6. Is the cost that you incur for recruiting each employee compensated by the return per head?
Yes No
Q7. What are the technical skills that are required for the entry level positions of your
organization?
Mechanical Electrical Automobile Hotel Management
Mobile Technology ITES
Any other (Pls Specify):
____________________________________________________
Q8. What are the soft skills that you look in your prospective employees?
Spoken English Presentation Skills People Skills
Others (Pls Specify):
______________________________________________________
Q9. What is the minimum educational qualification required to join your company?
Doesnt matter 10th
pass Intermediate Graduate
Post Graduate Others (Please Mention)
_____________________________________________________________________________
Q10. If a candidate possesses the necessary skills but lacks in the minimum educational
qualification, would your organization be open to recruit him/her?
Yes No
Q11. What training do you give to a new employee after joining and what is the average cost
per employee? (Please Tick)
0-2000 2000-4000 4000-6000 6000-8000 8000-10000 above10000
Q12. What is the average package of an employee of your organization? (Tick)
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1000-2000 2000-3000 3000-4000 4000-5000 above 5000
Q13. Are you aware about CAP Foundation?
Yes No
Q14. Would you like to be associated with CAP Foundation?
Yes No
Q15. Please rank the following attributes in a scale of 1-5 (1-for highest and 5-lowest) which
you would prefer to look while selection of candidates.
Preference 1 2 3 4 5Educational
qualification
Smartness
Experience
Communication
Skills
Analytical and
logical skills
Appearance
PunctualityIntelligence
Any other inputs?
_____________________________________________________________________________
_____________________________________________________________________________
________________
--------------------------------------------------------Thank
you----------------------------------------------------------
ANNEXURE II- LOCAL SARPANCH/COMMUNITY LEADER
1. Name Of the Sarpanch:2. Village:
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15. Avg. Salary Expectations of 18 30 years age category:
Unemployed Employed
%
16. Job Expectations of 18 30 years age category:17. Health & Sanitation:18. Main Problems in Village:19. Interested in CAP courses:
ANNEXURE III- QUESTIONNAIRE FOR INDIVIDUALS
1. Name:
2. Age:
3. Address & locality:
4. Contact details:
5. Educational qualification:
1-5th 5th-8th Metric Inter Graduate
6. SC/ST/BC/GEN:
7. Household income per year:
8. Fathers name & occupation:
9. No. of family members:
10. Present working status: Employed or unemployed
11. If working then: Manual____ Agriculture___Semi skilled___ Skilled____
12. Earnings
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13. Willing to work?
14. Job type and salary expectations:
15. Courses interested in:
16. Willing to travel?
17. Willing to re-locate?
ANNEXURE IV-QUESTIONNAIRE FOR INSTITUTES
Name of the person:
________________________________________________________________________
Designation:
_____________________________________________________________________________
___________________________________________________________________
Name & Address of the Institute:
_____________________________________________________________________________
___________________________________________________________________
Contact No: _____________________________Email:
____________________________________________________
Courses being taught in the Institute:
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_____________________________________________________________________________
___________________________________________________________________
What do you charge for the course(s)?
________________________________________________________________________
Which course is in demand and why?
_____________________________________________________________________________
___________________________________________________________________
Its a
Co-education Institute Womens Institute
Where do the students come from?
Within the town/ city Near by Village/community/town from different states
Do you give any placement assistance? If yes what sort of companies come to the Campus?
________________________________________________________________________________________________________________________________________________
What is the average salary do these companies offer?
________________________________________________________________________
Is there any course which can be given to the drop outs?
_____________________________________________________________________________
___________________________________________________________________
Can you help us in framing our curriculum?
Yes No
Different inputs with regards to subjects/professional courses:
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ANNEXURE VII: SPSS OUTPUT FOR REGRESSION ON
GURGAON
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ANNEXURE IX: SPSS OUTPUT FOR CLUSTER ANALYSIS ON
FARIDABAD
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6.REFERENCES
I. References from Books:
1. WILLIAM G. ZIKUMUND,2003 Business Research Methods. New Delhi; Cengage
learning India Pvt. Ltd
2. PHILIP KOTLER. 2003 Marketing Management. New Delhi; Tata McGraw-Hill
Publication Co Ltd.
3. NARESH K. MALHOTRA. 2007 Marketing Research & Applied Orientation
New Delhi; Prentice-Hall of India Pvt. Ltd.
II. References from Electronic Recourses:
1. http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.p
hp?stad=A&state5 [Accessed on 7th Feb, 2009]
2. http://www.india-news.in/india-business/chennai-booming[Accessed on 7th Feb, 2009]
3. http://tngov.in[Accessed on 7th
Feb, 2009]
4. http://capfoundation.in/ (Accessed on February 24, 2009)
5. Ek Mouka Program. available from: http://capfoundation.in/pro_emp_skill_training.html
(Accessed on February 24, 2009)
6. Information on hospitality industry in NCR available from:
http://www.thaindian.com/newsportal/world-news/ncr-hospitality-trade-in-the-
doldrums, 2008 (Accessed on March 3, 2009)
7. Information on retail industry available from: http://www.ibef.org/industry/retail, 2008
(Accessed on March 3, 2010)
8. Information on Automotive industries available from:
9. http://www.thehindubusinessline.com/2003/03/25/stories/2003032500070800 (Accessed
on March 5, 2010)
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http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://www.india-news.in/india-business/chennai-boominghttp://tngov.in/http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://www.india-news.in/india-business/chennai-boominghttp://tngov.in/7/31/2019 Sip Final Project Report - Gurgaon - Copy
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10. Information on textile industries in NCR available from:
11. www.thaindian.com/newsportal/lifestyle/textile-industry-slumps-ncr_100123732
(Accessed on March 5, 2010)
12. Information on IT/ITES sector in NCR available from: http://www.india-news.in/india-
business/chennai-booming.php (Accessed on March 9, 2009)
13. Statistical data obtained from District Statistical offices and DRDA.
III. Other references
1. Brochures provided by CAP specifying its mission and course details.
2. Mr. Ravi Tappa- Project Head, CAP (09212222380)
3. Mr. Sachin- Center Head NCR (09999436663)