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Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview7 October 2014
Who am I?
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
�Robbert Hock
�Sitecore MVP 2010-2014
�One of the founders and organizers of the
Dutch Sitecore User Group (SUGNL)
�Twitter: @kayeeNL
Agenda
�Sitecore 8
�Sessions
�Federated Experience Manager (FxM)
�Project Skynet
�Path Analyzer
�Other
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 october 2014)
Sitecore 8 - Dashboard
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Content Editor
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 - CE – Media Library
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 october 2014)
Sitecore 8 - Desktop
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Experience Editor
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Experience Explorer
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Marketing Control Panel
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Experience Analytics
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Experience Profile
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Contact Card
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sessions – Day 1
�Opening Keynote
�Developer Track Keynote
�Visit the Emerald City: Understanding the Sitecore architecture
�Compelling, personalized Sitecore storefronts with any commerce
platform
�Our princess is in another castle! Tracking activity on non-Sitecore sites
�How Project Skynet will change the way we create content
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Keynote
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Developer Track Keynote
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
�https://doc.sitecore.net/
�http://www.coveo.com/sitecore
Visit the Emerald City: Understanding the Sitecore architecture
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
�11.500+ Certified Developers, Community members: 29.000+
�Architecture, Pipelines, Publishing, Patch files, Scaling
Compelling, personalized Sitecore storefronts
with any commerce platform
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
“The Out-of-the-Box Engagement for Commerce is a webshop solution
accelerator that provides engagement enabled website components,
personalization tools and an abstract integration service layer API”
Federated Experience Manager (FxM)
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Federated Experience Manager (FxM)
�No more restrictions tracking visitors on just your Sitecore sites
�Dedicated SPEAK app to add external non-Sitecore websites
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Federated Experience Manager (FxM)
�1 single script tag: <script src=“//sitecoresite.com/bundle/beacon”></script>
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Federated Experience Manager (FxM)
�Extends Sitecore’s Experience Analytics
�Supports Experience Editor to do the following:
�Capture Click Actions / Assign campaigns, goals and events
�Pure FxM Javascript API available if needed
�Placeholders on external site to add controls / personalization support
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Project Skynet
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Project Skynet
�Vision: Take the assumptions out of the way…TEST EVERYTHING!
�User Experience: Make it natural…make it addictive
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Project Skynet
�Microsoft Azure Machine Learning
�Predictive Analysis
�Training the model
�Observations
�Forecasting
�Extensible: Statistical Rules, Clustering Algorithms, Scoring Algorithms,
Traffic Allocation Rules
�Future: More statistical rules, more clustering algorithms, integration
with more Sitecore 8 features
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sessions – Day 2
�Developers aren’t marketers, but can we coexist?
�Relevant insights using Experience Analytics (Product track)
�Guest Keynote – Dietmar Dahmen DO IT NOW!
�Insight to optimize when and where it counts (Product track)
�Extending the Experience Profile™
�Sitecore X-Developer class 101: Upgrade your superpowers to match
the next generation Sitecore® Experience Platform™
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Developers aren’t marketers, but can we coexist?
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
�Multiple Persona Disorder
�More info: http://www.hhogdev.com/blog/2014/september/multiplepersonadisorder.aspx
Relevant insights using Experience Analytics
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Relevant insights using Experience Analytics
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Relevant insights using Experience Analytics
�Custom Reporting in Experience Analytics
�Dimensions: +30 included and easy to extend
�Segments: Filters based on rules engine
�Custom Reports: Sitecore Rocks & Ad Hoc
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Guest Keynote – Dietmar Dahmen DO IT NOW!
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Insight to optimize when and where it counts
Content Marketing: “The technique of creating and distributing
RELEVANT and VALUABLE content to ATTRACT, ACQUIRE and
ENGAGE a clearly defined TARGER AUDIENCE in order to drive
profitable customer ACTION”
Path analyzer:
“An experience you can map”
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Path Analyzer
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Path Analyzer
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Path Analyzer
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
�Map every online experience
�Plugged into xDB data
�Experience Funnels
�Goal, Asset, Path-oriented maps
�Segmentation: Filter by goals, conversion
�Efficiency Analysis
�Optimization recommendations
Extending the Experience Profile™
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Extending the Experience Profile™
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
�Display data from: Sitecore persona, Frequent Flyer Profile, Activity Recommendations,
Itinerary
�What we need: Facet technology (from 7.5), Experience Profile Views, SPEAK,
Handlebars.js or Backbone.js, Jquery
�http://www.sitecore.net/Learn/Blogs/Technical-Blogs/Getting-to-Know-
Sitecore/Posts/2014/09/Introducing-Contact-Facets.aspx
Sitecore X-Developer class 101
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore X-Developer class 101
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore X-Developer class 101
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
How to do it with Experience Analytics?
1. Create a new dimension definition item
2. Create and register new dimension class
3. Create reporting page in Experience Analytics with SPEAK
Prerequisites:
�Data (generated)
�Custom Contact Facets setup to store Skills
Sitecore X-Developer class 101
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore X-Developer class 101
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore X-Developer class 101
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Path Analyzer - Summary
� Building trees out of sequences of page visits.
� Based on a generic Sequence Analyzer
� Build trees out of any sequences (Purchases, Likes)
� Building trees daily & storing them as blobs in RDB
� protobuf provides 8x compression (up to 1MB each)
� Web API to extract trees and running reports.
How to create a custom tree/map:
� Register new map type
� Create custom tree builder class
� Create a map and register it in RDB
Sitecore X-Developer class 101
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore 8 – Versioned Layouts
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Worth mentioning
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
�Social Connected is integrated in Sitecore 8
�DMS upgrade tool to convert the DMS database to xDB
�2015 – Product Roadmap: Social Media Monitoring
�2016 – Sitecore 9
�Learn SPEAK!!!
Thanks! Questions?
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)
Sitecore Selfie (Sean Holmesby & Mike Reynolds – Sitecore MVP’s)
Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)