www.sitofono.com

Committed To Convert Your Website’s Visitors Into Paying Customers

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Sitòfono - Value Proposition

Sitòfono is a “Customer Engagement” service to increase traffic conversion to improve customer value and retention to enhance profits in the customer purchase path

The market for online marketing is undergoing tremendous growth and change online mkt going from 13B in 2006 to 22B+ in 2009 traffic generation increasingly expensive: from 15% of

online budget to 35% on average (source: Yankee Group) converting traffic into customers and increasing customer

value is critical

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Sitòfono – The Market Problem

The problem: example SME e-tailer Marketing expenditure: $5,000 Visitors (clicks): 2500 Conversion rate of visitor into buyer: 2% Buying customers: 50 Cost per buying customer $100

Potential response increase marketing budget lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.) INCREASE TRAFFIC CONVERSION (email mktg, better web site design, special offers)

1% more = 33% decrease of cost per customer something missing:

Real Time Customer Engagement -> Sitòfono

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Sitòfono – What is it?

it is the easiest click-to-call service ever it lets customers/prospects and businesses talk for

FREE from the Web it is a simple button that can be added to the

business' web portal or outgoing email it is provided as SaaS (Software as a Service)

No impact, 1-day activation

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Sitòfono – Benefits for business (I)

Get in direct contact with your customers by integrating Sitòfono into your website

Improve customers/visitors ratio Add Sitòfono to your e-mail signature and

get immediate feedback Use sophisticated statistics to fine-tune

positioning and maximize conversion performances

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Sitòfono – Benefits for business (II)

Geo-locate your customer calls and direct your marketing efforts to specific locations

View your calls log: click on phone numbers to call back your customers for free.

Receive notifications about unanswered calls and call back your customers for free.

Receive voice messages and call back your customers for free.

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Sitòfono - Target Customers

any company with an online business anyone who understands the value of relationship

with their customers millions of business web portals worldwide

Sitòfono is a good companion/replacement for international toll free number

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Sitòfono - Market Positioning

Sitòfono has the best positioning for an internet service: is a free service for people, which are used to

get everything for free over the internet is a paid service for companies which are willing

to pay over the internet, i.e. companies which pay to acquire new customers and improve their business

Sitofono is a marketing tool that companies insert in the advertising budget

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Sitòfono – Some Customers

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Sitòfono - Case Study

Fiat Group Test-Drive booking

from their website Sitofono is included

into their banners and DEM campaigns

Direct contact with their car dealers

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Sitòfono - Case Study

Fiat Group New Lancia Delta:

Email Marketing Campaign

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Sitòfono – Case Study

Fiat Group Test Drive Booking

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Sitòfono – Telecom Operators

Tiscali Sitofono is used to

improve the ADSL online purchase process

Tele2 Sitofono is used to

improve the ADSL online purchase process

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Sitòfono - Directories

Sitòfono for Directories Sitòfono is used by lots of directories in Italy

and abroad to offer the ability to call any listed company for free

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Sitòfono - Tourism

Sitòfono is used by hundreds of hotels/resorts worldwide and the tourism/hospitality sector accounts for 55% of total customers

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Click to engage: Solutions

Augmented Customer Experience Seamless integration in the website structure,

look and feel Immediate contact keeps customer focus high Customers can call either by pc (with headset

and microphone), wired phone, or mobile phone Mobile users can click to call too

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Click to engage: Reports and Analytics

Calls log, conversions, geography, etc.

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Setup Time

One day to One week complex configurations can be ready in 1 week standard service is ready in 1 day