Six Memo's for Conversation Management

transcript

vrijdag 28 oktober 11

• Managing Partner at “Heaven Can Wait”

• Little Miss Robot

• Mirror Mirror

• Content Lab

• Monkey Shot

• Speaking & giving training (UBA, HUB, Mercator, Hogent, ...)

• Founder @ spreadid.com

• Chief biker @ mototravel.be

• http://www.ibert.be (blog)

• http://www.linkedin.com/in/bertvanwassenhove (voor professionele verzoeken)

• www.twitter.com/ibert (voor interactieve tips en fun)

• http://www.facebook.com/bertvanwassenhove (vriendschap niet gegarandeerd)

• http://profiles.google.com/bertvanwassenhove(+1 me)

twitter.com/iBert - Bert Van Wassenhove

6 passionate teams with experience in complementary

fields like interactive storytelling, conversation management,

mobile experiences, design, digital installations and

innovation. 35

You can’t makethis stuff up, but they can!

more coming...

6 memo’s forConversation Management

Loosely based on:“6 memo's for the next millenium”

by Italo Calvino

1. Lightness

LightnessAs snow falls in the Alps without wind (Dante)

A brand is no longer what we tell the consumer it is

– it is what consumers tell each other it is.

Scott Cook

Behave lightlyBe nice, listen before you speak

Be ready to hop from one subject to another

Be prepared to hop from one channel to another

Lightness also implies humor

Make your content easily portable

Behave lightly

Be light with precision and determination: “Il faut être légér comme l’oiseau, et non comme la plume” (Paul Valery)

2. Quickness

QuicknessAn ancient legend of Charlemagne

QuicknessA short story, quickly told

Be economic in your conversation, don’t bother with details,stick to the essence of your message.

Consumers decide in a “Blink”

Response needs to be quick

Quickness is also rhythm, communicate daily

Social Media is about sociology and psychology

more than technology.Brain Solis

3. Exactitude

ExactitudeThe crystal,

with its precise faceting and it’s ability to refract light,is the model of perfection

ExactitudeYou need a well-defined and well-calculated plan.

Make sure you know what you’re talking about.

Use a language as precise as possible,both in choice of word and in expression.

“There are no secrets, only information you don’t yet have” (Adam Curry)

Social media is just a buzzword until you come up with a plan.

Unknown

4. Visibility

VisibilityI had the privilege of growing up without the internet.

VisibilityGeneration Y, who will be motor of the world in the coming 30 years,

grew up inundated in messages.

Stand out from the crowd without slapping people in the face.

Reach versus Respect

Repeat versus Relevance

Focus on how to be social, not on how

to do social. Jay Baer, Convince & Convert

5. Multiplicity

MultiplicityThis article may be confusing or unclear to readers. (wikipedia)

Multiplicitymultiples channels on multiple technologies

multiple messages from multiple people & departments

News Online Nieuws

Advertising Online advertising

Op café Social Media

Digital conversation

Advertising

Pre-digital Digital Post-digital

A new fight for attention

6. Consistency

ConsistencyConsistency is contrary to nature, contrary to life.

The only completely consistent people are dead. (Aldous Huxley)

ConsistencyRemember the legend of Charlemagne? The ring strung together a number

of random events and made it into a story.

Quickness x Multiplicity

Use clear, memorable and visual images. Images that speak.

Don’t say anything online that you wouldn’t want plastered on a billboard

with your face on it.Erin Bury

Community Manager at Sprouter

Just be nice …Guy Kawasaki

Bedankt voor de vragen en het luisteren.

Six Memo's for Conversation Management

Business