Safe Routes to Behavior ChangeSeth LaJeunesse, NCSP, MCRPPro Walk/Pro Bike Chattanooga, TNSeptember 14, 2010

Overview

• Why consider behavior change principles?

• Some principles of behavior change• Applied examples of these principles• Implications for practice

Why consider behavior change principles?

?

Why consider behavior change principles?

Behavior change principles help us:

• Explain why we respond the way we do to certain interventions

• Predict how we are likely to respond to certain interventions

Some principles of behavior change

Attitudes

Norms

Intention Behavior

Self-efficacy and control

Habit

Attitudes• Beliefs about

outcomes of behavior+

• Values of the outcomes

Example ActivityPromotional Literature

Attitudes

Norms

Intention Behavior

Self-efficacy and control

Habit

Norms• What we think

important others are doing

• What we sense important others think we should be doing

Example ActivityVisible walker/biker club

Attitudes

Norms

Intention Behavior

Self-efficacy and control

Habit

Intention

• A determination to do something

• Social encouragement • Incentives

Example ActivitiesClassroom competitionsFrequent walker/bikerprogram

Attitudes

Norms

Intention Behavior

Self-efficacy and control

Habit

Self-efficacy and control• Thoughts about how

well we can do something

• The amount of control we feel over doing something

Example ActivitiesBike skills trainingParent-led safety patrol

Attitudes

Norms

Intention Behavior

Self-efficacy and control

Habit

Habit

We develop habits by:• Doing something

often

• Doing something in a similar way each time

Habit, continued

Habits are:• Automatic• Non-deliberate

Example ActivitiesPark-and-walk programPromote SRTS to people new to an area/school

Recap

Attitudes

Norms

Intention Behavior

Self-efficacy and control

Habit

Implications for practice

Focus MORE on: Focus LESS on:Enhancing self-efficacy and control

Improving attitudes

Social encouragement and incentives

Promoting SRTS to general public

Storytelling Use of facts and statistics

Thank you

Seth LaJeunesse

919-962-4236

lajeune@hsrc.unc.edu