Mobile Web boom in Central Europe

Keys to Opera Mini success

Compression technology

Savings

All major platforms

Opera Mini for iPhone

3000 handsets

Market share in Central Europe

Source: StatCounter

Lithuania

Source: StatCounter

Serbia

Source: StatCounter

Hungary

Source: StatCounter

Poland

State of the mobile Web

0

10 000 000

20 000 000

30 000 000

40 000 000

50 000 000

60 000 000

70 000 000

80 000 000

Jan

uar

y

Feb

ruar

y

Mar

ch

Ap

ril

May

Jun

e

July

Au

gust

Sep

tem

ber

Oct

ob

er

No

vem

ber

Dec

emb

er

Jan

uar

y

Feb

ruar

y

Mar

ch

Ap

ril

May

Jun

e

July

Au

gust

Sep

tem

ber

Oct

ob

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No

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er

2009 2010

71,2 millionOpera Mini users in September

Spotlight on Central Europe

• The top 10 countries using Opera Mini in the

European Union (EU) are the United Kingdom,

Poland, Germany, Italy, France, Czech

Republic, Spain, Netherlands, Romania and

Slovakia.

• Slovakia leads the top 10 countries of the region

in page views per user, with each user browsing

402 pages on average each month.

• Opera Mini users in Central Europe generally

prefer Nokia, Sony Ericsson and iPhone

handsets, with a couple of LG phones

occasionally showing up in the handset

rankings.

Snapshot: Czech Republic

Page-view growth since September 2009: 26.3 %

Unique-user growth since September 2009: 5.9 %

Data transfer growth since September 2009: 11.3 %

Page-views per user: 356

Data transferred per user (MB): 8

Data transferred per page view (KB): 23

Snapshot: Czech Republic

Top 10 sites

google.com

seznam.cz

facebook.com

novinky.cz

email.cz

youtube.com

lide.cz

super.cz

sport.cz

my.opera.com

Top handsets for September 2010

Apple iPhone

Nokia 6300

Nokia 6303c

Nokia 5310 XpressMusic

Sony Ericsson K750i

Nokia 2700c

Nokia E51

Nokia 5800d Sony

Ericsson W800

Sony Ericsson K550i

Snapshot: Poland

Page-view growth since September 2009: 68.5 %

Unique-user growth since September 2009: 16.1 %

Data transfer growth since September 2009: 52.8 %

Page-views per user: 239

Data transferred per user (MB): 7

Data transferred per page view (KB): 32

Snapshot: Poland

Top 10 sites in Poland

google.com

nk.pl

onet.pl

wp.pl

wikipedia.org

youtube.com

allegro.pl

facebook.com

my.opera.com

sciaga.pl

Top handsets for September 2010

Nokia 5130 XpressMusic

Nokia 6300

Sony Ericsson K800i

Nokia 2700c

Apple iPhone

Sony Ericsson K550i

Nokia 5310 XpressMusic

Nokia 6500s

Nokia E51

Nokia X3

Snapshot: Romania

Page-view growth since September 2009: 55.9 %

Unique-user growth since September 2009: 38.3 %

Data transfer growth since September 2009: 42.9 %

Page-views per user: 325

Data transferred per user (MB): 7

Data transferred per page view (KB): 21

Snapshot: Romania

Top 10 sites in Romania

google.com

yahoo.com

youtube.com

facebook.com

hi5.com

cucurigu.mobi

getjar.com

prosport.ro

wikipedia.org

my.opera.com

Top handsets for September 2010

Nokia 2700c

Nokia 5130 XpressMusic

Apple iPhone

Nokia 2330c

Nokia 2730c

Nokia 6300

Nokia E51

Nokia E63

Sony Ericsson K800i

Nokia 7100s

Snapshot: Slovakia

Page-view growth since September 2009: 86.8 %

Unique-user growth since September 2009: 22.9 %

Data transfer growth since September 2009: 65.6 %

Page-views per user: 402

Data transferred per user (MB): 7

Data transferred per page view (KB): 17

Snapshot: Slovakia

Top 10 sites in Slovakia

google.com

facebook.com

zoznam.sk

azet.sk

topky.sk

atlas.sk

youtube.com

sme.sk

aktuality.sk

my.opera.com

Top handsets for September 2010

Nokia 6300

Sony Ericsson S302

Nokia 5310 XpressMusic

Nokia 6303c

Apple iPhone

Nokia 3110c

Nokia 2700c

Sony Ericsson C510

Nokia N95

LG KP500

Browsing time in Poland

Godzina 0 - 4.00 4.00 - 8.00 8.00 -12.00

12.00 -16.00

16.00 -20.00

20.00 -24.00

6%

13%

18%20% 21%

22%

Browsing time: findings

• Polish people more likely than other nations use mobile Web by

morning

• Poles unlike other nations don’t browse too much by night

Browsing time in Czech Republic

0

5

10

15

20

25

0-4 h 4-8 h 8 - 12 h 12 - 16 h 16 - 20 h 20 - 24 h

10.5%

16.5%19%

22.5%

16.5%

15%

Browsing time - findings

• Czechs more likely browse the mobile Web between 12.00 and

16.00

• Czechs unlike other nations don’t browse too much by night

Women flock to the mobile Web

• The global ratio of male to female mobile

Web users: 77% (male) to 23% (female)

• Two years ago, the ratio was 88% (male) to

12% (female).

• The ratio of male to female mobile Web

users in Poland: 87.8% (male) to 12.8%

(female)

• Two years ago, the ratio in Poland was 88%

(male) to 12% (female).

Young users

• Poland, together with Ukraine and Vietnam have the most

users under 18 (29.9%, 34.8% and 23.7%, respectively)

• Poland has only 5.3% users who are 38 and older comparing to

26% in the US

• Most users in Poland are between 18 and 27 (45,9%)

Teleonor in Serbia

Open Mobile Ad Echange

• World's largest and diverse mobile audience

available to advertisers, publishers, and wireless

operatorors

• Publishers maximize their revenue from apps

and content by using easily-embedded

JavaScript in their webpages.

• Advertisers gain unique and detailed visibility

and control over advertising monetization via

near-real-time reporting and analytics.

• Sophisticated campaign management, frequency

control and targeting results in optimal return on

investment for mobile campaigns.

• The ads appear not in the browser interface, but

as regular website advertising.

Made in Poland

• Data center in Poland

• Opera Mini for iPhone

• Deliveries for global operators and OEMs

www.opera.com

Sławomir Sochaj

Communications Manager

Phone: +48 662 088 011

Email: ssochaj@opera.com