Post on 01-Jul-2015
description
transcript
Kaitlyn Shire Professor Klinkowstein
Selected Business Article:
What the sleep doctors won’t tell you
http://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter
Kaitlyn Shire Professor Klinkowstein
Kaitlyn Shire Professor Klinkowstein
• Pulling an all nighter is risky
Kaitlyn Shire Professor Klinkowstein
• Keep warm, drink coffee, prepare
Kaitlyn Shire Professor Klinkowstein
• Nourish yourself, eat protein
Kaitlyn Shire Professor Klinkowstein
Setting / Activity for Ethnographic Observation:
Students preparing for exams
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research, tired students at the gym in the morning.
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research, tired students at the gym in the morning.
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research, tired students at the gym in the morning.
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research, tired students at the gym in the morning.
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research, tired students at the gym in the morning.
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research, tired students at the gym in the morning.
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research, tired students at the gym in the morning.
Kaitlyn Shire Professor Klinkowstein
• Most people at the gym in the morning are tired even before their workout.
Ethnographic Research Observations
Kaitlyn Shire Professor Klinkowsetin
• I witnessed people walking into the gym yawning and looking as if they just woke up.
Ethnographic Research Observations
Kaitlyn Shire Professor Klinkowstein
• After people at the gym finished running, many grabbed their water bottle to rehydrate before moving on.
Ethnographic Research Observations
Kaitlyn Shire Professor Klinkowstein
• Many people chose to sit on the chairs outside of the work out area before walking home.
Ethnographic Research Observations
Kaitlyn Shire Professor Klinkowstein
• Almost everyone walking out was sweaty and partially out of breath.
Ethnographic Research Observations
Kaitlyn Shire Professor Klinkowstein
• Before and after working out, people appear to be tired.
Ethnographic Research Findings
Kaitlyn Shire Professor Klinkowstein
IDEO TSA Project
• IDEO had to make airport check points a calmer environment for passengers to make potential threats stand out.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
IDEO TSA Project
• A training system was designed for TSO’s to emphasize the study of human behaviors
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
IDEO TSA Project
• TSA was designed to help us never forget 9/11.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research- Who are the users?
• Ethnographic research is essential to the design research process.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research- Who are the users?
• IDEO observed and interviewed passengers at TSA to have a better understanding of the culture.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
Ethnographic Research- Who are the users?
• The findings led IDEO to change the physical layout of the airport and lobby.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
Going Deeper, Seeing Further
• Ethnographic researchers need to look for less obvious ways to inform our thinking.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
Going Deeper, Seeing Further
• By listening to people interact, watch their behavior, and study their culture we see the world the way they do.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
Going Deeper, Seeing Further
• Ethnographic research must keep evolving as we do, because as people change, so do their needs.
Ethnographic Reading Summary
Kaitlyn Shire Professor Klinkowstein
• “Coca-Cola refreshes you best.” Coca-Cola
• “Share moments. Share life”- Kodak
• “Eat fresh”- Subway
Tagline Research
Kaitlyn Shire Professor Klinkowstein
• “Sleep well.”
New Tagline
Kaitlyn Shire Professor Klinkowstein
Raw Background Images
Kaitlyn Shire Professor Klinkowstein
Blurred Background Images
Kaitlyn Shire Professor Klinkowstein
Image and Tagline Study
Kaitlyn Shire Professor Klinkowstein
Infographic Elements
• App• Sound• Touch• Better grades• Improved mental health• Improved physical health
Kaitlyn Shire Professor Klinkowstein
Kaitlyn Shire Professor Klinkowstein
Kaitlyn Shire Professor Klinkowstein
Kaitlyn Shire Professor Klinkowstein
Kaitlyn Shire Professor Klinkowstein
Imagined Product/Service, In Situ VisualizationSelected Environment/User Image
Kaitlyn Shire Professor Klinkowstein
Imagined Product/Service, In Situ VisualizationSelected Device Image
Kaitlyn Shire Professor Klinkowstein
Imagined Product/Service In situ Visualization