Post on 11-May-2015
description
transcript
Social MediaJune 15, 2010
Jim Andrews, Q&A Business SolutionsSteve Drake, Drake and Company
Brian Reuwee, Drake and Company
Social MediaStrategy
Agenda
• Strategy overview and some additional tools – Jim Andrews
• Measuring ROI – Brian Reuwee
• Wrap-up & Questions – Steve Drake
What is Social Media?
Collaboration
Empowering
Community
Information
Multi-dimensional
Relationships Networking
Sharing
People
Unity
Real-time
Dynamic
Discovery
Marketing
EmpoweringSharing
NetworkingEmpowering
Sharing
Discovery NetworkingEmpowering
Sharing
RelationshipsDiscovery NetworkingEmpowering
Sharing
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Dynamic
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Unity Dynamic
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Community
Unity Dynamic
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Multi-dimensional
Community
Unity Dynamic
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Marketing
Multi-dimensional
Community
Unity Dynamic
Openness
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Marketing
Multi-dimensional
Community
Unity Dynamic
Content
Real-time
People
RelationshipsDiscovery NetworkingEmpowering
Sharing
Information
Inclusive
Marketing
Multi-dimensional
Community
Unity Dynamic
ContentReal-time
Radical Shift in CommunicationPeople
RelationshipsDiscovery NetworkingEmpowering
Sharing
Focus on the “Members”, then harness the opportunities to engage around the conversation
Considerations of Social Media
• People (Members)– Access your member’s social activities
• Objectives/Purpose– Decide on what you want to accomplish
• Strategy– Plan on how your relationships with evolve with your members
• Value– Make sure that what you are doing is providing value to the community
• Tactics– What social media tactic will you use (blogging, video, tweeting)
• Technology– Decide on what social technologies to use
• Metrics– Measure the results
• Passion– It takes someone that is passionate about wanting to market in a different fashion
Listen & Research
• Listen and Research to– Members
• What are they doing on their own• What are they wanting from you as an association
• Listening Tools– Google Alerts (http://www.google.com/alerts)– Social Mention Alerts (http://
www.socialmention.com/alerts)– Twitter (http://www.twitter.com)– Twitter Search (http://search.twitter.com)– StumbleUpon (http://www.stumbleupon.com)
Some Myths
• You have to do everything when it comes to social media – Yes/No– Do what is right for your association based on
your objectives and strategy.
• You are in Control – Yes/No– The conversation will happen without you, but
it is up to you to decide how you will harness that conversation.
Expectations
• Once you start, you need to keep it going
• Keep the content fresh
• Be helpful
• Be engaging
• Be Personal
Social media isn’t just a Conversation
It’s where the Conversation is Taking Place
“Worry about the tools last, not first”
What can you do?
• Follow others
• Listen to what is going on– Can’t stress this enough
• Engage in the conversation
• Ask Questions
• Experiment– Don’t be afraid to try it
Other Twitter Tools
• CoTweet (www.cotweet.com)• TweetChat (www.tweetchat.com)• HootSuite (www.hootsuite.com)• TweeetDeck (www.tweetdeck.com)• TweetLater (www.tweetlater.com)• TweetStats (www.tweetstats.com)• Twilert (www.twilert.com)• Tweet Beep (www.tweetbeep.com)• SocialMention (www.socialmention.com)• Stumbleupon (www.socialmention.com)
Other Tools
• FriendFeed (www.friendfeed.com)
• NING (www.ning.com)
• Ping (www.ping.fm)
• Dropbox (www.dropbox.com)
• YouTube (www.youtube.com)
• Slideshare (www.slideshare.com)
• Flickr (www.flickr.com)
Social Media Resources
• Socialfish (www.socialfish.org)• NTEN (www.nten.org)• Mashable (www.mashable.com)• Fast Forward Blog (www.fastforwardblog.com)• Social Signal (www.socialsignal.com)• Techsoup.com (www.techsoup.com)• Digg.com (www.digg.com)