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MOBILE ADVERTISINGTRENDS 2011
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
In 2011 we will be inside the tornado of the mobile industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives.
With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats we will see a dramatic lift off in global Mobile Advertising.
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Harald Neidhardt, CMO & Co-Founder, Smaato Inc.
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© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
2011: Worldwide Mobile Ad Spend
$11.4 to $20 BillionSource: Merrill Lynch report
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
“In 2011, more than 85% of the handsets shipped globally are expected to include a
browser”Source: Focus.com
“By 2013, mobile phones will overtake PCs as the most common Web access device
worldwide”Source: Merrill Lynch report
“Smartphone sales to pass computers in 2012”
Source: Morgan Stanley
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Mobile Internet 3G Subscribers
USA
Japan
South Korea
Italy
UK
136.6 M
106.3 M
38.8 M
34.3 M
29.5 M
Germany 26.5 M
Spain 24.7 M
Indonesia 19.2 MSource: Morgan Stanley
USA
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
49 MillionAlready engaged with
advertising
12 MillionClicked on an ad and purchased an item
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
$1.24 BillionUSA Mobile Advertising revenues by
2011
USA Mobile Advertising Market Size
USA: World’s second largest mobile advertising market
mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪ smaato.com/whitepaper
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
USA Mobile Advertising Market Size
$5 BillionUSA Mobile Advertising revenues by
2015mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪
smaato.com/whitepaper
EUROPE
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
$82 MillionSearch Advertising
$78 MillionBanner Advertising
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
$212 MillionEurope‘s Mobile Advertising revenues
by 2011
EUROPE Mobile Advertising Market Size
82 MillionEurope‘s Mobile Internet Users by 2011
mobileSquared & Smaato White Paper ▪ Europe’s BIG FIVE join the Mobile Advertising Billionaire$ club ▪ smaato.com/whitepaper
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
EUROPE Mobile Advertising Market Size
$1.3 BillionEurope‘s Mobile Advertising revenues
by 2015mobileSquared & Smaato White Paper ▪ Europe’s BIG FIVE join the Mobile Advertising Billionaire$ club ▪
smaato.com/whitepaper
ASIA
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
$1.5 BillionMobile Advertising spend in Asia
ASIA Mobile Advertising Market Size
16 BillionMobile Page Impressions per day in Asia
2010
2 BillionAsia Mobile Population
433 MillionAsia Mobile Internet
Population
mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
ASIA Mobile Advertising Market Compared
$1.5 BillionMobile Advertising spend in Asia
In m
illio
ns
mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper
Mobile
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
37%25% 17
% 6%15%
Symbian Android Apple RIM OthersSource: Morgan Stanley, Q3, 2010
Mobile Operating Systems Market Share
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Global Mobile App Market Value
Source: Chetan Sharma Consulting 2010
20092010
20112012
$0
$4,000
$8,000
$12,000
$16,000
$20,000
Europe North America South America Asia ME&Africa
In B
illio
n
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Global Mobile App Downloads
Source: Chetan Sharma Consulting 2010
20092010
20112012
0
20000
40000
60000
Europe North America South America Asia ME&Africa
In B
illio
n
Smaato Metrics
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metrics.smaato.com
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Mobile Operating Systems Click Through Rate
Q1 Q2 Q30
50
100
150
200
250
SymbianiPhone / iPod / iPadAndroidWindows MobileBlackberryFeature Phones
Source: Smaato Metrics
The Index consists of the average CTR of all devices and this number is set to 100.
Download the Smaato White Papers at smaato.com/whitepaper
© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Smaato Inc.San Francisco - Hamburg - Singapore
3 Lagoon Drive, Suite 170Redwood Shores, CA 94065T: +1 (650) 286 11 98F: +1 (650) 240 07 08
Gerhofstrasse 220354 Hamburg, GermanyT: +49 (40) 34 80 94 90F: +49 (40) 49 21 90 55
25 Duxton RoadSingapore 089489
www.smaato.com info@smaato.com
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© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.