Small Business Blogging

Jeanne Hopkins

Director of Marketing

Business Blogging Secrets Revealed

Please Tweet questions and comments

to @HubSpot

The Hashtag is #BizBlog.

Why Blog?

Leads

What is a lead?

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Before You

Blog

Website Basics

WebsiteGrader.com

Landing Pages

Keywords

Blogging

Content

Customers>You

5 Rules For Blog Content

1.Answer Industry Questions

2.Comment on Industry News

3.Provide How-to Based Content

4.Encourage Readers To Comment

5.Post Articles Consistently

Blogging

Secrets

Headlines Win

Segment

CTAs

Leverage for

SEO

Everyone

Social Media

Measure

Takeaway: Measure traffic, links leads and comments as important business blog KPIs.

?’s@HubSpot