Small Business Branding Day - Hidden Forces at Work | Nick Haines

Post on 24-May-2015

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The Small Business Branding Day was held at the Blue Lagoon, Iceland September 6th. The 8 Steps to Sharpen Your Success: Topic: The Hidden Forces at Work with Nicholas Heines https://www.fiveinstitute.com/ http://brandit.is http://runamagnus.com http://bjarney.com

transcript

1

The Hidden Forces at Work

A Complex World

The Five Energies

Everything has a balance of these Five Energies

Don’t learn them

Water Energy

Water Energy

Winter

Water Energy

Winter

Water Energy

Grand Canyon

Water Energy

Winter

Water Energy

Winter

Water Energy

Winter

Water Energy

Winter

Water Energy

Winter

Water Energy

Winter

Wood Energy

Wood Energy

Spring

Wood Energy

Spring

Wood Energy

Wood Energy

Spring

Wood Energy

Spring

Wood Energy

Spring

Wood Energy

Fire Energy

Fire Energy

Summer

Fire Energy

Summer

Fire Energy

Summer

Fire Energy

Summer

Fire Energy

Summer

Fire Energy

Summer

Fire Energy

Summer

Fire Energy

Summer

Earth Energy

Earth Energy

Late Summer

Earth Energy

Late Summer

Earth Energy

Late Summer

Earth Energy

Late Summer

Earth Energy

Late Summer

Earth Energy

Late Summer

Earth Energy

L

Metal Energy

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Metal Energy

Autumn/Fall

Flow Alignment and Balance

Flow Alignment and Balance

Flow Alignment and Balance

Alignment = Flow

Your Value

Alignment of...

Your Value

Your Business or Role

Alignment of...

Your Value

Your Business or Role

Your Offering,

Product or Service

Alignment of...

Your History

Your Value

Your Business or Role

Your Offering,

Product or Service

Alignment of...

Your Passion

Your History

Your Value

Your Business or Role

Your Offering,

Product or Service

Alignment of...

Your Passion

Your History

Your Value

Your Business or Role

Your Offering,

Product or Service

Your Message

Alignment of...

Your Passion

Your History

Your Value

Your Business or Role

Your Offering,

Product or Service

Your Message

Who you Serve

Alignment of...

Your Passion

Your History

Your Value

Your Business or Role Your

Offering, Product or Service

Your Message

Who you Serve

Miss-Alignment = Friction and Resistance

Your Passion

Your History

Your Value

Your Business or Role

Your Offering,

Product or Service

Your Message

Who you Serve

Internal Alignment

External Forces

The Economy

Time to guess!

People are looking for

Authority Safety SecurityTo Survive

In a Water Energy Economy

In a Wood Energy Economy

People are looking for

New and Innovative To understand the RulesTo challenge Status QuoDisrupt & Disturb

People are looking for

“A Better Message and a Clearer Brand”

In a Fire Energy Economy

In a Earth Energy Economy

People are looking for

Customer Service Better Listening Better Understanding Better EmpathyTeam building

People are looking for

Better Delivery Better Efficiency Better Price Simpler and EasierSaving Time and Energy

In a Metal Energy Economy

You

The Economy

Flow Alignment and Balance

Why Balance is Bad for Sales!

A Balanced Market

Unbalancing the Market

More...

AuthorityInfluenceSafetySecurity

Unbalancing the MarketWater Energy

Create Something New and Innovative. Break the Rules. Challenge Status Quo.Products and Services that Disrupt the Market.

Unbalancing the MarketWood Energy

Have a Better MessageStart a ConversationHave Clarity

Unbalancing the MarketFire Energy

“Communication”

Have a Better Brand

Breaking down communication into the

different Energies

Unbalancing the MarketFire Energy

“Communication”

Water Energy Style Communication

Unbalancing the MarketFire/Water Energy

Purpose, Legacy, Fear, Security, Loss of FutureRegretFatigue, Sloth No Work

Unbalancing the MarketFire/Water Energy

Water Energy Style Communication

Wood Energy Communication

Unbalancing the MarketFire/Wood Energy

New, ExcitingInjustice, Unfair,Revenge, Anger Vindication, Dominance

Wood Energy Communication

Unbalancing the MarketFire/Wood Energy

Fire Energy Communication

Unbalancing the MarketFire/Fire Energy

Secret, MysteriousMagical, Mystical, Funny, Passionate Loving and Heart Centered

Fire Energy Communication

Unbalancing the MarketFire/Fire Energy

Earth Energy Communication

Unbalancing the MarketFire/Earth Energy

Empathy, Sympathy,Understanding their pain, problems and position. Playing on them not understanding

Earth Energy Communication

Unbalancing the MarketFire/Earth Energy

Unbalancing the MarketFire/Metal Energy

Metal Energy Communication

Shame, Low Self Worth or ValueLoss, Missing out, Alone, Isolated,Regret, Only a few

Unbalancing the MarketFire/Metal Energy

Metal Energy Communication

Unbalancing the MarketEarth Energy

Better Customer Service, Listening, Understanding, Support, Detail, Tailor made

Unbalancing the MarketEarth Energy

Better Delivery, Efficiency, Price, Simple, Easy, Clean, Results

Save Time, Energy and Money

Unbalancing the MarketMetal Energy

You Your Market

The Economy

www.FiveInstitute.com

nick@fiveinstitute.com

Thank you