Post on 17-Jul-2020
transcript
Small Business Seminars
My Business on the Internet
Brought to you by the:
Glen Ellyn Public Library
TMC²
Glen Ellyn Chamber of Commerce
First, is your business Google-able?
Have you claimed your business on Google?
•https://www.google.com/business/
•Claiming and verifying gives you control over all the aspects of your Google listing
No
• Is all of the information correct?
•The Google listing info should match up exactly with your website info
•This is the start of driving your SEO
Yes
What is Search Engine Optimization (SEO) ?
• Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
How to improve SEO, The Basics:
Yo
ur
We
bsit
e • Simple layout, easily navigated
• Correct Name/Address/Phone (NAP)
• Section for content if appropriate
So
cia
l M
ed
ia • Accounts on networks where you will be active
• Consistent information
• Original posts/links, not always “share” O
the
r B
usin
esse
s • Coordinate blog and social media posts with other businesses
A couple more questions…
• Does your contact email end with @yourwebsite.com?
• Do you regularly respond to digital inquiries, whether via email OR social media posts?
• Have you claimed your business elsewhere on the internet? (Yelp, Grub Hub, etc.)
• Do you regularly maintain your business’ internet accounts?
• Are you producing effective content for your website and social media feeds?
• Do you offer your products for sale online?
Are you marketing on Social Media?
Why use…
•Similar to your website; offers business info and contact information
•Allows customer interactions in the form of reviews and feedback
•Great place to share longer form content and promote other businesses
Why use…
•Faster moving and more spontaneous; great for “limited time” announcements or short blasts of news
•Encourages “discussion”
•Good place for visual marketing pieces
Why use…
•Great place for visual marketing; photos and videos
•Be careful about quality of media shared
Get some help by using…
•Connect services together
•Save and share Instagram photos across social media
•Save the tweets you like on Twitter to a Google Spreadsheet
•Duplicate Twitter posts on your Facebook page
ifthisthenthat
A couple of tips…
• Know your audience/customers.
• Know your commitment level; don’t leave an account inactive or let it languish.
• Make sure that all of your information on your business is consistent across all platforms.
• If you are sharing media, what is the quality of that media?
• Respond to interactions (within reason).
• Get your logo sizes right!
And finally…
•Huge searchable database of technology tutorials and classes
•Beginner to advanced levels
•Classes available across different iterations of a software
•Available through the library’s website with a valid Glen Ellyn Business Library Card
Lynda.com
Brought to you by the:
Glen Ellyn Public Library
TMC²
Glen Ellyn Chamber of Commerce
Next Small Business Seminar:
Wednesday, July 19th, 7:30am
“Accounting with Quickbooks”
Thank you!
•Glen Ellyn Public Library
•Instruction Librarian and Business Liaison
•ilashbrook@gepl.org
•630-790-6750
Ian Lashbrook