Small screen, big picture

how to ‘go mobile’ successfully

Julie Usher

Solutions Engineer, Blackboard Mobile

8 years working with technology for learning - staff training- content production- student support

iNorthampton mobile project leader

julie.usher@blackboard.com

Poll Question:What is your “Mobile Status”?

- have a clear strategy and a good mobile presence

- have a strategy but not much mobile yet

- have some mobile things but no clear strategy

- just getting started

new university students own a smartphone

(at least) own a tablet

increase since 2010

8/10

1/5

122% http://www.ucasmedia.com/services/education/data-insight/the-track-survey

Passive

ACTIVE

Immediate

Connected

Personalized

The who

The what

?

http://xkcd.com/773/

(Source: Harper College)http://www.educause.edu/ero/article/mobile-it%E2%80%99s-time-get-serious

The how

http://mashable.com/2012/03/14/slow-website-stats-infographic

Your University

Mob

ile

Increasing mobile demand

Emerging platforms

OS updates

New capabilities

It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change...

Research

Plan

Build

TestRelease

Evaluate

Mobile Won’t Wait

“Be intentional, but flexible...”