Becky McCray

Everything GIGANTIC is about to get smaller or die

(CC) by Cote

Community-oriented retail

Brands are catching on

A new ruralism is taking over our cities

It’s just like a small town

I. The New Economy

Plan for Zero

Rule 1:

@BeckyMcCray

5 years of ups and downs

Plan ahead for fuel costs

Spend Brainpower Before Dollars

Rule 2:

@BeckyMcCray

Be creatively frugal

Use creative financing

Multiply Your Lines of Income

Rule 3:

@BeckyMcCray

(PD) USDA-NRCS

Plant multiple crops

It’s not just farms…

#SmallTownRules

1. Plan for Zero

2. Spend Brainpower Before Dollars

3. Multiply Lines of Income

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II. The New Technology

(CC) Citrix Online

Work Anywhere, Anywhen

Rule 4:

@BeckyMcCray

(CC) by mezzoblue

Learn customer-driven communication

Rule 5:

@BeckyMcCray

Customers drive communications

#SmallTownRules

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4. Work Anywhere, Anywhen

5. Learn Customer Driven Communication

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III. The New Society

Be Proud of Being Small

Rule 6:

@BeckyMcCray

Stay small while building big

(CC) By GORE-TEX

Be Local

Rule 7:

@BeckyMcCray

Shiner is small town

Atlanta’s hometown airline

National brand, local ties

#SmallTownRules

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6. Be Proud of Being Small

7. Be Local

(CC) JimmyWayne

#SmallTownRules

1. Plan for Zero

2. Spend Brainpower Before Dollars

3. Multiply Lines of Income

4. Work Anywhere, Anywhen

5. Learn Customer Driven Communication

6. Be Proud of Being Small

7. Be Local

Micropolitan: A Local, Living Economy

Locally-owned small businesses are our future

www.BeckyMcCray.com/connect