© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 1

Unlocking Content with

Metadata + Semantics

Maximize the value of your content

1/3

6th

scale

Matt TurnerCTO Media and PublishingMatt.turner@marklogic.com

SLIDE: 2 © COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Continuous, Unpredictable Change Online Ad Revenue

1994-2000

Digital Music Sales

1997-2009EBook Sales

2002-2010

Digital Video Revenue

2008 - 2014

Mobile Usage

2008-2016 (projection)

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Mass Media to Mass Customization

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Metadata Makes an Impact

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Across Every Type of User and Operation

Production

File Name

Format

Create Date

Rights

Caption

Operations

Story

Title

Run Date

Credit

Position

Distribution

Category

License Type

Key Colors

Scene

Shape

Accoujnting

Costs

Rights

Usage

Revenue

Photographer

© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 6

TRADITIONAL METADATA APPROACHES

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Metadata in Rows and Columns

Everything up front

Complexity of schema versus flexibility

How many actors? Producers?

Selective inclusion of data

Has to be designed for a single purpose

Difficult to adapt and include new data

Title ProductionDate Category AssetType Length

Film1 3/1/14 Feature HD Master 2:40

Show1 6/4/13 Series HD720 0:40

Film2 6/4/05 Feature Archive 1:55

?

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With Fixed Taxonomies

Hierarchical levels of metadata

Fixed to a specific business purpose

Each asset can only be associated with one level

How many category fields?

CategoryFeature

Series

Action

Drama

Comedy

Documentary

…

Cable

Broadcast

Drama

Comedy

…

Action

Drama

Family

Documentary

…?

© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 9

Traditional Approach

Multiple categories, overlapping genres and real-world data problems stymie this approach

100s of metadata fields

Metadata can’t be used across all parts of the business

The model is inflexible and incomplete

Title ProductionDate Category AssetType Length

Film1 3/1/14 Feature HD Master 2:40

Show1 6/4/13 Series HD720 0:40

Film2 6/4/05 Feature Archive 1:55

CategoryFeature

Series

Action

Drama

Comedy

Documentary

…

Cable

Broadcast

Drama

Comedy

…

Action

Drama

Family

Documentary

…

?

© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 10

SEMANTICS, NOSQL + CONTEXT

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Hierarchical EraFor your application data!• Application- and

hardware-specific

Data Drives the Need for a New Generation Database

Relational Era“For all your structured data!”• Normalized, tabular

model• Application-

independent query• User control

Any Structure Era“For all your data!”• Schema-agnostic•Massive scale•Query and search• Analytics• Heterogeneous data • Faster time-to-results

© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 12

Machines Don’t Get Context . . .

Manu Sporny Founder/CEO - Digital Bazaar, Inc.

http://www.cambridgesemantics.com/semantic-university/what-is-linked-data

© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 13

Enter Semantics!

Manu Sporny Founder/CEO - Digital Bazaar, Inc.

http://www.cambridgesemantics.com/semantic-university/what-is-linked-data

© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 14

Schema Flexibility with NoSQL

What if you didn’t need to define everything up front?

And what if many of the nasty data modeling issues with metadata were just as simple as adding new elements

And you can keep EVERYTHING!?

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Semantics to Model Relationships

Data model to manage relationships and link together data

‘triples’ describe single facts

Collections of facts describe complex real-world scenarios

"John Smith" "England"livesIn

"London"isIn

livesIn

!

© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 16

Ontologies Instead of Categories

Actually model information as it is in the real world

Not limited to a single purpose

Ontologies for all categories of metadata

Even ‘impossible’ categories like fictional worlds

© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 17

NoSQL and Semantics: Using CONTEXT to Unlock Content

© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 18

Semantic Metadata in Action

Let users experience new dimensions Capture complete worlds of content

Learn More About Semantics & NoSQL

Read

nosqlfordummies.com

Ask

Team is here today!

Download

Semantics Paper

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THANK YOU!