Smart Pitch

transcript

Smart Pitch

New Tools Bring New Rules

AMA Interactive SIG | 08.12.09 Kevin Dugan, @prblog, Empower MediaMarketing

Smart Pitch

Change

Google Impact

Media Evolution

Content Expansion

How We Can Change

CHANGE

Constant and increasingly fast-paced

Smart Pitch | Kevin Dugan @prblog

“If you dislike change,you're going to dislike irrelevance even more.“

-- Eric Shinseki, Chief of Staff, United States Army

Fun of change

GOOGLE IMPACT

World domination with a simple search interface

Smart PitchSmart Pitch | Kevin Dugan @prblog

Google Sees All

Take Away: Share Your Content

MEDIA EVOLUTION

Media’s not dying, it’s distributing

“35% of Americans relyon the Internet for their news instead of print newspapers.”

-- Pew Internet and American Life

Media covering media talking to, uh, media?

Motrin Moms

Bloggers vs. Journalists

“Blogs and social networks are more popular than personal email.”

-- Nielsen Online

Take Away: New View of Media, Metrics

Publish

Share, Republish,

Discuss

Google Juice Relevance, Awareness

Builds

Online Content Model

CONTENT EXPANSION

New formats served up fresh every day

Think in Snapshots

Old Formats Blend In

FNN: Flickr News Network

Get The Picture (or lose coverage)

Take Away: Think Visually

Take Aways

Share Your Content

Get a New View of Media & Metrics

Think Visually

HOW WE CAN CHANGE

Our challenge is our opportunity.

1) Participate

2) Be a Person, Be Personal

Facebook, LinkedIn,

Twitter, Flickr, YouTube

reply/ rt

support

friend/

follow/

feedback

comment/ linkshare/

discuss

connect live

3) Eschew Automation

4) Tailor Your Pitches

5) Don’t Go Blind

6) Experiment

This is NOT a strategy

Thank You

more at

friendfeed.com/empowermm

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