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How Should I use Social Media?

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A Few Guidelines

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And a Few More Pointers

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The Big Four

Pages That Engage. . . and their Conversations

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Media Coverage

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Ask Their Opinion

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Timely Topics

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Spotlight Pieces

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Get Them Involved & Excited

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Show Your People

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Even If They’re Just Having Fun

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Educate

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But Have Fun, Too!

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Hot Stories Are Always Good

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Fan Page Friday

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Tag, and Give Credit

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Tweet on Twitter

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Twitter 202Talk about your area of expertise, but also, talk

about your passions and hobbies (wine, music, photography).

Follow back when people follow you (within reason).

Thank people for retweeting you.

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Twitter Lists

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OMG, I am Speechless!

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Cat Got Your Tongue?Blogs: bookmark bridal, groom, jewelry or luxury

blogs. The Wedding Chicks, The Man Registry, Blingista, JewelryBizGuru.

Other Facebook Pages—suppliers.

Your News Stream on Twitter or Facebook.

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Content GoldminesFacebook.com/

Brides

The Knot

The Man Registry

The Trade Magazines: InStore, JCK, National Jeweler

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The Hunt Continues…Search YouTube or Vimeo for these keywords:

Proposals, Romantic Proposals, Funny Proposals and Failed Proposals.

Set up a Google Alert on Topics of Interest.

Set up Twitter Lists: Jewelry, Bridal, Diamonds, Proposals, Celebrity. . .

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Stress Free Social Media

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Create a Schedule Mon: Video of Store Owner. “Check out our very own Dirk

Fabulous on WSMN talking about our new bridal collection.

Tues: Photo of Gold Bracelets. “Gold is a hot trend right now, and nothing is hotter than these gold brocade bracelets.

Weds: Link to WeddingChicks. “We love this spring country wedding. The Bride’s ring reminds of us a couple of our own halo engagement rings from Simon G . . .

Thurs: Sapphires or Emeralds? What’s your preference?

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Management ToolsHootsuite, Tweetdeck and Seesmic

Manage multiple accounts on Facebook and Twitter, as well as newstreams and lists.

Schedule Tweets and Updates ahead of time.

One stop management of your social media needs.

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Hootsuite

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Bookmarks

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See You On the Web!

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