Sample Marketing Presentation

Marketing Plan

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Marketing Plan

Acme SmartPhone

Marketing Plan

Acme SmartPhone

SWOT Analysis

Marketing Plan

Acme SmartPhone

SWOT Analysis

Marketing Mix

Marketing Plan

Acme SmartPhone

SWOT Analysis

Marketing Mix

Projections

Marketing Plan

Acme SmartPhone

Market Share SWOT Analysis

Marketing Mix

Projections

Marketing Plan

Acme SmartPhone

Market Share

Market Trends

SWOT Analysis

Marketing Mix

Projections

Marketing Plan

Acme SmartPhone

Market Share

Market Trends

MarketSegmentation

SWOT Analysis

Marketing Mix

Projections

Market Share

Top Smartphone Platforms

RIM: 39.7 (41%)

Market Share

Top Smartphone Platforms

RIM: 39.7 (41%)

Palm: 4.9 (5%)

Market Share

Top Smartphone Platforms

RIM: 39.7 (41%)

Microsoft: 11.8 (12%)

Palm: 4.9 (5%)

Market Share

Top Smartphone Platforms

RIM: 39.7 (41%)

Google: 17.0 (18%)

Microsoft: 11.8 (12%)

Palm: 4.9 (5%)

Market Share

Top Smartphone Platforms

RIM: 39.7 (41%)

Apple: 23.4 (24%)

Google: 17.0 (18%)

Microsoft: 11.8 (12%)

Palm: 4.9 (5%)

Market Trend

Market Trend

RIM

Apple

Google

Microsoft

Palm

April 10 July 10

0.0

10.0

20.0

30.0

40.0

50.0

Market Trend

Market Trend

RIM

Apple

Google

Microsoft

Palm

April 10 July 10

0.0

10.0

20.0

30.0

40.0

50.0

Market Trend

Market Trend

RIM

Apple

Google

Microsoft

Palm

April 10 July 10

0.0

10.0

20.0

30.0

40.0

50.0

Market Trend

Market Trend

RIM

Apple

Google

Microsoft

Palm

April 10 July 10

0.0

10.0

20.0

30.0

40.0

50.0

Market Trend

Market Trend

RIM

Apple

Google

Microsoft

Palm

April 10 July 10

0.0

10.0

20.0

30.0

40.0

50.0

Phone Usage By Region

29%

Phone Usage By Region

29%

18%

Phone Usage By Region

29%

18% 22%

Phone Usage By Region

29%

18% 22%

31%

SWOT Analysis

INTERNAL EXTERNAL

POSITIVE

NEGATIVE

STRENGTHS

Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.

SWOT Analysis

INTERNAL EXTERNAL

POSITIVE

NEGATIVE

STRENGTHS

Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.

OPPORTUNITIES

Profit margins will be good.Could extend to overseas.Can surprise competitors.Could seek better supplier deals.

SWOT Analysis

INTERNAL EXTERNAL

POSITIVE

NEGATIVE

STRENGTHS

Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.

OPPORTUNITIES

Profit margins will be good.Could extend to overseas.Can surprise competitors.Could seek better supplier deals.

WEAKNESSES

Limited budget.No pilot or trial done yet.Don't have a detailed plan yet.Customer service staff need training.Processes and systems, etcManagement cover insufficient.

SWOT Analysis

INTERNAL EXTERNAL

POSITIVE

NEGATIVE

STRENGTHS

Right products, quality and reliability.Superior product performance vscompetitors.Better product life and durability.Product innovations ongoing.

OPPORTUNITIES

Profit margins will be good.Could extend to overseas.Can surprise competitors.Could seek better supplier deals.

WEAKNESSES

Limited budget.No pilot or trial done yet.Don't have a detailed plan yet.Customer service staff need training.Processes and systems, etcManagement cover insufficient.

THREATS

Legislation could impact.Retention of key staff critical.Could distract from core business.Vulnerable to reactive attack by majorcompetitors.

Market Segmentation

MarketSegmentation

Market Segmentation

MarketSegmentation

Behavioralsegmentation

Market Segmentation

MarketSegmentation

Behavioralsegmentation

Customer type

Market Segmentation

MarketSegmentation

Behavioralsegmentation

Customer type

Buyer behavior

Market Segmentation

MarketSegmentation

Geographicsegmentation

Behavioralsegmentation

Customer type

Buyer behavior

Market Segmentation

MarketSegmentation

Geographicsegmentation

Demographicsegmentation

Behavioralsegmentation

Customer type

Buyer behavior

Market Segmentation

MarketSegmentation

Geographicsegmentation

Demographicsegmentation

Psychographicssegmentation

Behavioralsegmentation

Customer type

Buyer behavior

Marketing Mix

PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?

Marketing Mix

PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?

PRICEWhat is the value of theproduct or service to thebuyer?Are there established pricepoints for products or servicesin this area?Is the customer pricesensitive?What discounts should beoffered to trade customers?How will your price comparewith your competitors?

Marketing Mix

PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?

PRICEWhat is the value of theproduct or service to thebuyer?Are there established pricepoints for products or servicesin this area?Is the customer pricesensitive?What discounts should beoffered to trade customers?How will your price comparewith your competitors?

PLACEWhere do buyers look foryour product or service?If they look in a store, whatkind?How can you access the rightdistribution channels?Do you need to use a salesforce?What do you competitors do,and how can you learn fromthat and/or differentiate?

Marketing Mix

PRODUCTWhat does the customer wantfrom the product?What features does it have tomeet these needs?How and where will thecustomer use it?What does it look like?What size(s), color(s), shouldit be?What is it to be called?How is it branded?How is it differentiated versusyour competitors?

PRICEWhat is the value of theproduct or service to thebuyer?Are there established pricepoints for products or servicesin this area?Is the customer pricesensitive?What discounts should beoffered to trade customers?How will your price comparewith your competitors?

PLACEWhere do buyers look foryour product or service?If they look in a store, whatkind?How can you access the rightdistribution channels?Do you need to use a salesforce?What do you competitors do,and how can you learn fromthat and/or differentiate?

PROMOTIONWhere and when can you getacross your marketing messagesto your target market?Will you reach your audience byadvertising in the press, or onTV, or radio, or on billboards?When is the best time topromote?How do your competitors do theirpromotions? And how does thatinfluence your choice ofpromotional activity?

TARGETMARKET

Projections

Direct SalesDistributors

Q1

Q2

Q3

Q4

0

10

20

30

40

In Millions US

Projections

Direct SalesDistributors

Q1

Q2

Q3

Q4

0

10

20

30

40

In Millions US

Projections

Direct SalesDistributors

Q1

Q2

Q3

Q4

0

10

20

30

40

In Millions US

Projections

Direct SalesDistributors

Q1

Q2

Q3

Q4

0

10

20

30

40

In Millions US

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