Post on 22-Mar-2018
transcript
SME Banking Conference
Devrim Ziya TAVİLDirector
SME Banking Segment Management and
Business Development
Mar’12, Egypt
2
AGENDA
1. Turkish Economy & Banking Sector
2. Why to Provide Non‐Financial Services & Products
3. How to Provide Non‐Financial Services & Products
4. Becoming A Success Story
SMEs in Turkey
6
Turkish Ministry of Industry & TradeTurkish Statistical Institute 2006
SME Share in
Employment 79%
SME Share in
Production 58%
Number of small sized firms
increases but medium‐sized firms
cannot succeed to reach the big‐
sized firms group
The average life of a company is 11 years !
80% of newly established firms are closed in
5 years !
Most of the rest are staying small !
What They Really Need Are...
8
Financial
Support
New
Product
LaunchNew
Customer
Performing
R&D
Qualified
Employee
Foreign
Trade
Secured
Customer
Cost
Efficiency
Close &
Personal
Connection
Large Orders
& Small
Purchases
Incentives
& Support
10
TEB SME Banking aims to become the
first to be remembered when SMEs are
concerned by acting as a
“consultant bank” rather than
applying classical banking approaches.
KNOWLEGDE
SMEs
TECHNOLOGYR&D
Differentiation
TEB SME Academy aims to increase the competitive powers of SMEs
in local and global markets by means of interactive workshops for “strategy, institutionalisation,
marketing and growth scenarios”
with
the content :
Opening SpeechesTEB SME Banking ApproachLectures by PhDs Interactive Workshops
TEB SME Academy : A Consultive Solution for SMEs
53 Event33 Cities
12,000 BusinessmenSince 2005
11
Future Strategy Conferences13 Cities
4 Sectors(Automotive‐JewelryTourism‐Agriculture)
TEB
Northern Cyprus
Prominent figures of the
cities/countries/sectors aim to
bring out “strategies”
in order to
shape their futures.
12
20,000daily / 4.5 mn
annual
visitors 100,000
members
www.tebkobitv.comaims to easen the
way
to access
information about business
More
than
5,000
videos
TEB SME TV
Members enjoy practical solutions for their
daily business problems.
TEBLiveFinance
SME TV Experts
SMELingo
13
Strategy and
Growth
Management
Training for
5 Months
Certified by
TOBB
University
4 Main
Expertise
3 Main
Consultancy
Areas
Training for
24 Months
TEB SME Consultants
SME RMs will have 360°
approach when
assessing SMEs and be able to analyse &
suggest about
o firm strategy, long term projectso production o marketing & sales o HR
TEB SME Consultants is a management
consultancy service for SMEs where
SME RMs offer diversified solutions
for SMEs as a result of a 2‐year training
program.
TEB SME Consultants is a management
consultancy service for SMEs where
SME RMs offer diversified solutions
for SMEs as a result of a 2‐year training
program.
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SME Club
15
15,500 Members
46 Global & Loca
l
Partners
A platform bridging SMEs and corporate firms at the point of purchase with remarkable discounts.
Cost
management
support
for
SMEs
and
attractive
discounts
up
to
50%
from
the
most reputable
companiesAn SME can save EUR15,000 average/year.Corporate firms get the advantage of selling to SMEs.Loyalty club for TEB SME clients150$
Yearly
membership
fee
is
an
additional
non‐
interest income source for TEB.
SME Support Line
444 0 667444 0 667A free‐of‐charge line that provides
24/7 information and assistance services
to TEB SME Clients
150‐200 calls /month
Information ServicesLine for Legislation on Foreign Trade
Line for Customs Legislation
Line for EU Funds
Line forTax and Audit
Line for Corporate Social Responsibility
Line for Quality
Line for Gold
Line for Agriculture
Line for Employers
Line for National & International fairs
Line for Trainings for SMEs
Line for Leasing
Line for Factoring
Line for Assurance
Assistance Services
Translation Services
International Travel Organisations
Office Management Assistant
Supplying Temporary Office Materials (Laptop,
projection machine, etc.)
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Opportunities for similar emerging markets
have been definedMethodology has been shared with BNPP Workshops have been executed with BNPP
Algeria to transfer the know‐how Tips for execution have been shared to secure
success
An Example ‐
BNPP Algeria
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SME
AcademyBNPP Spirit
of Innovation
2007
7 SME Academies 7 SME Academies has taken has taken place place in BNPP Algeria since 2007in BNPP Algeria since 2007
with the participation of Ministry with the participation of Ministry
of Economy and 300 participantsof Economy and 300 participants
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IFC
Announces
a Turkish Bank
as a “Success Story”
for the First
Time...
TEB Sets a M
odel for the
Entire Worl
d in SME
Banking
Türk
Ekonomi
Bankası
(TEB) marked its 85th
anniversary by being listed among the three banks
shown as examples to the whole world for their works on SME Banking. The IFC report highlighted
TEB’s
“innovative banking concept”
on SME Banking and said: “TEB is a leading Turkish bank which
not only sets the standard for non‐finance services in Turkey, but also continues providing its services
as an advanced model for banks in other countries”.
Prizes & Awards
TEB SME TVInteractive Media
Awards‐Television
Outstanding
Achievement2011
SME TVGolden Compass
PR Award 2008
SME TVGolden Spider WEB
People’s Favorite
Website2011
TEB SME TVGolden Spider Best
Portal3rd Prize2011
SMELINGOTEB Internal
Innovation Award2010
SME TVGolden Spider WEB
People’s Favorite
Website2009
SME TVActive Academy
CSR Award2006
SME AcademyFinancial World
Innovation Awards(Award of Perfection in
SME Customer Services)2010
SME AcademyBNPP Spirit of
Innovation Award2007
FSCGolden
Compass PR
Award2008
SME AcademyCSR Association of
Turkey 2nd Prize2009
SME ConsultantsStevies
Award for Innovation in
Customer Service
Bronze Stevie
2012
SME ConsultantsActive Academy
International Finance
Summit CSR Award
2010
SME ConsultantsStevie Awards Best
New Product/
Service of the Year
2010SME ConsultantsFinancial World
Innovation Awards SME
Customer Services2010
SME ClubStevie Awards Best
New Product/ Service
of the Year
(Distinguished
Honors) 2010
SME ClubStevie Awards Best
Marketing
Solution
(Distinguished
Honors) 2010
AFD CSR Loan
Financial World
Innovation Awards,
Finalist2009
SME OlympicsStevies
Relationship Man. Sol. Bronze Stevie
2012