SMEAL C OLLEGE OF B USINESS T HEORY D EVELOPMENT AS O BSERVATIONAL PUZZLE - SOLVING Donald C....

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SMEAL COLLEGE OF BUSINESS

THEORY DEVELOPMENT AS OBSERVATIONAL PUZZLE-SOLVING

Donald C. Hambrick

SMEAL College of Business 2

OUTLINE

SMEAL College of Business 3

OUTLINE

1. De-Mystifying Theory• Q and A

SMEAL College of Business 4

OUTLINE

1. De-Mystifying Theory• Q and A

2. Theory Development as Observational Puzzle-Solving: Some Personal Experiences

• Q and A

SMEAL College of Business 5

OUTLINE

1. De-Mystifying Theory• Q and A

2. Theory Development as Observational Puzzle-Solving: Some Personal Experiences

• Q and A

3. Theory Development From Rich Qualitative Data

• Q and A

SMEAL College of Business 6

OUTLINE

1. De-Mystifying Theory• Q and A

2. Theory Development as Observational Puzzle-Solving: Some Personal Experiences

• Q and A

3. Theory Development From Rich Qualitative Data

• Q and A

4. Open Discussion

SMEAL College of Business 7

DE-MYSTIFYING THEORY

What is “theory”?

SMEAL College of Business 8

DE-MYSTIFYING THEORY

What is “theory”?

• The scientist’s job: to search for and explain patterns

SMEAL College of Business 9

DE-MYSTIFYING THEORY

What is “theory”?

• The scientist’s job: to search for and explain patterns

• Let’s adopt Dubin’s classic perspective

X Y

SMEAL College of Business 10

DE-MYSTIFYING THEORY

What is “theory”?

• The scientist’s job: to search for and explain patterns

• Let’s adopt Dubin’s classic perspective

X YWhy?

SMEAL College of Business 11

DE-MYSTIFYING THEORY

What is “theory”?

• The scientist’s job: to search for and explain patterns

• Let’s adopt Dubin’s classic perspective

X YWhy?

theory!

SMEAL College of Business 12

DE-MYSTIFYING THEORY

What is “theory”?

• The scientist’s job: to search for and explain patterns

• Let’s adopt Dubin’s classic perspective

• Or, as Kaplan said, “Theory explains why empirical patterns were observed or are expected to be observed.

X YWhy

theory!

SMEAL College of Business 13

DE-MYSTIFYING THEORY

A couple examples:

SMEAL College of Business 14

DE-MYSTIFYING THEORY

A couple examples:

Equity Theory

SMEAL College of Business 15

DE-MYSTIFYING THEORY

A couple examples:

Equity Theory

Increased (or Decreased)

Effort

One’s Perception

of Being Overpaid

(or Underpaid)

Relative to One’s

Contribution

SMEAL College of Business 16

DE-MYSTIFYING THEORY

A couple examples:

Equity Theory

Increased (or Decreased)

Effort

One’s Perception

of Being Overpaid

(or Underpaid)

Relative to One’s

Contribution

Why?• Sense of “debt”

SMEAL College of Business 17

DE-MYSTIFYING THEORY

A couple examples:

Equity Theory

Agency Theory (as applied to corporate governance)

Increased (or Decreased)

Effort

One’s Perception

of Being Overpaid

(or Underpaid)

Relative to One’s

Contribution

Why?• Sense of “debt”

SMEAL College of Business 18

DE-MYSTIFYING THEORY

A couple examples:

Equity Theory

Agency Theory (as applied to corporate governance)

Badoutcomes

for theowners

When owners hire

others to manage

their firms…

Increased (or Decreased)

Effort

One’s Perception

of Being Overpaid

(or Underpaid)

Relative to One’s

Contribution

Why?• Sense of “debt”

SMEAL College of Business 19

DE-MYSTIFYING THEORY

A couple examples:

Equity Theory

Agency Theory (as applied to corporate governance)

Badoutcomes

for theowners

When owners hire

others to manage

their firms…

Why?• Hired managers… • shirk • steal • pursue their own objectives

Increased (or Decreased)

Effort

One’s Perception

of Being Overpaid

(or Underpaid)

Relative to One’s

Contribution

Why?• Sense of “debt”

SMEAL College of Business

DE-MYSTIFYING THEORY

So, what does it mean to make a “theoretical contribution”?

20

SMEAL College of Business

DE-MYSTIFYING THEORY

So, what does it mean to make a “theoretical contribution”?

21

Badoutcomes

for theowner

When owners hire

others to manage

their firms…

Agency Theory

Why?• Hired managers… • shirk • steal • pursue their own objectives

SMEAL College of Business

DE-MYSTIFYING THEORY

So, what does it mean to make a “theoretical contribution”?

• develop a brand-new theory

22

Badoutcomes

for theowner

When owners hire

others to manage

their firms…

Agency Theory

Why?• Hired managers… • shirk • steal • pursue their own objectives

SMEAL College of Business

DE-MYSTIFYING THEORY

So, what does it mean to make a “theoretical contribution”?

• develop a brand-new theory • add to an existing theory

• clarify the operative mechanisms (mediators)• introduce moderators• add new concepts

23

Badoutcomes

for theowner

When owners hire

others to manage

their firms…

Agency Theory

Why?• Hired managers… • shirk • steal • pursue their own objectives

SMEAL College of Business

DE-MYSTIFYING THEORY

So, what does it mean to make a “theoretical contribution”?

• develop a brand-new theory • add to an existing theory

• clarify the operative mechanisms (mediators)• introduce moderators• add new concepts

• identify or elaborate on the implications of the theory

24

Badoutcomes

for theowner

When owners hire

others to manage

their firms…

Agency Theory

Why?• Hired managers… • shirk • steal • pursue their own objectives

SMEAL College of Business

DE-MYSTIFYING THEORY

So, what does it mean to make a “theoretical contribution”?

• develop a brand-new theory • add to an existing theory

• clarify the operative mechanisms (mediators)• introduce moderators• add new concepts

• identify or elaborate on the implications of the theory• “subtract from” the theory

• identify important boundary conditions• logically argue or demonstrate that the theory

is weak/wrong

25

Badoutcomes

for theowner

When owners hire

others to manage

their firms…

Agency Theory

Why?• Hired managers… • shirk • steal • pursue their own objectives

SMEAL College of Business

DE-MYSTIFYING THEORY

How do we assess the “quality” of a theoretical contribution?

26

SMEAL College of Business

DE-MYSTIFYING THEORY

How do we assess the “quality” of a theoretical contribution?• generality

• including the scope of its implications• a very encompassing theory

qualifies as a paradigm

27

SMEAL College of Business

DE-MYSTIFYING THEORY

How do we assess the “quality” of a theoretical contribution?• generality

• including the scope of its implications• a very encompassing theory

qualifies as a paradigm• simplicity

28

SMEAL College of Business

DE-MYSTIFYING THEORY

How do we assess the “quality” of a theoretical contribution?• generality

• including the scope of its implications• a very encompassing theory

qualifies as a paradigm• simplicity• accuracy

29

SMEAL College of Business

DE-MYSTIFYING THEORY

How do we assess the “quality” of a theoretical contribution?• generality

• including the scope of its implications• a very encompassing theory

qualifies as a paradigm• simplicity• accuracy• surprise

30

SMEAL College of Business

DE-MYSTIFYING THEORY

How do we assess the “quality” of a theoretical contribution?• generality

• including the scope of its implications• a very encompassing theory

qualifies as a paradigm• simplicity• accuracy• surprise

When Sutton and Staw refer to “strong theory,” what do they mean?

31

SMEAL College of Business

DE-MYSTIFYING THEORY

How do we assess the “quality” of a theoretical contribution?• generality

• including the scope of its implications• a very encompassing theory

qualifies as a paradigm• simplicity• accuracy• surprise

When Sutton and Staw refer to “strong theory,” what do they mean?• clarity of argumentation• logical consistency

32

SMEAL College of Business

DE-MYSTIFYING THEORY

Questions?

33

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

34

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Where do theoretical ideas not come from?

35

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Where do theoretical ideas not come from?• reading in isolation

36

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Where do theoretical ideas not come from?• reading in isolation• thinking in isolation

37

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Where do theoretical ideas not come from?• reading in isolation• thinking in isolation• intentions to theorize

38

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Where do theoretical ideas not come from?• reading in isolation• thinking in isolation• intentions to theorize

Instead, theoretical ideas “emerge” from observational puzzle-solving: “Why is it…?”“Have you ever noticed…?”

39

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Where do theoretical ideas not come from?• reading in isolation• thinking in isolation• intentions to theorize

Instead, theoretical ideas “emerge” from observational puzzle-solving: “Why is it…?”“Have you ever noticed…?”

Namely, to develop theory, you need data!• aggregate, large-N data• fine, rich, small-N data• accumulation of data – via experience

40

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Let me illustrate with three of my successes in theory/concept development:

• Upper echelons theory

• Managerial discretion

• Behavioral integration (within top management teams, or TMTs)

41

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Upper echelons theory:

42

StrategicChoice

ExecutiveCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Upper echelons theory:

(more accurately a “framework”)

43

StrategicChoice

ExecutiveCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Upper echelons theory:

(more accurately a “framework”)

Originally (in 1975) a term paper for a PhD seminar

44

StrategicChoice

ExecutiveCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Upper echelons theory:

(more accurately a “framework”)

Originally (in 1975) a term paper for a PhD seminar

The data that puzzled me: Why does Fortune magazine devote space to reporting the detailed demographic backgrounds of 500 CEOs every year?

45

StrategicChoice

ExecutiveCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Upper echelons theory:

(more accurately a “framework”)

Originally (in 1975) a term paper for a PhD seminar

The data that puzzled me: Why does Fortune magazine devote space to reporting the detailed demographic backgrounds of 500 CEOs every year?

Later, (in 1983), a discussion with my PhD student Phyllis Mason

The data that puzzled me: I wonder if I’m having any effect on my MBA students?

46

StrategicChoice

ExecutiveCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Upper echelons theory:

(more accurately a “framework”)

Originally (in 1975) a term paper for a PhD seminar

The data that puzzled me: Why does Fortune magazine devote space to reporting the detailed demographic backgrounds of 500 CEOs every year?

Later, (in 1983), a discussion with my PhD student Phyllis Mason

The data that puzzled me: I wonder if I’m having any effect on my MBA students?

I wonder if executives who have MBAs are any different from those without MBAs?

47

StrategicChoice

ExecutiveCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Hambrick & Mason (AMR, 1984) was a happy confluence of three things

48

a fun discussion with Phyllis Mason in 1983

recollection of the 1975 paperinsights from my 1979

dissertation on environmental scanning

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCESThe eventual Upper Echelons model:

49

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Managerial Discretion(a concept, not a theory)

50

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Managerial Discretion(a concept, not a theory)

• initially presented by Hambrick and Finkelstein, ROB, 1987

51

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Managerial Discretion(a concept, not a theory)

• initially presented by Hambrick and Finkelstein, ROB, 1987

• definition: latitude of managerial action(Or, how much choice does a manager

have?)

52

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Managerial Discretion(a concept, not a theory)

• initially presented by Hambrick and Finkelstein, ROB, 1987

• definition: latitude of managerial action(Or, how much choice does a manager

have?)

• introduced as a way to bridge, or reconcile, opposing views about how much influence executives have over organizational outcomes.

53

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Of course, managerial discretion has major implications for upper echelons theory:

54

StrategicChoice

ManagerialDiscretion

ExecutiveCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did we get the idea of managerial discretion?

55

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did we get the idea of managerial discretion?

The data that puzzled us: Why does CEO pay differ so greatly between different industries?

56

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did we get the idea of managerial discretion?

The data that puzzled us: Why does CEO pay differ so greatly between different industries?

But also, from years before, my puzzlement about the CEO of the Penn State University Credit Union…

57

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did we get the idea of managerial discretion?

The data that puzzled us: Why does CEO pay differ so greatly between different industries?

But also, from years before, my puzzlement about the CEO of the Penn State University Credit Union…

58

CEO glass

cubicle

Tellers/clerks

FrontDoor

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Behavioral Integration(a concept, not a theory)

59

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Behavioral Integration(a concept, not a theory)

• initially presented by Hambrick, ROB, 1994

60

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Behavioral Integration(a concept, not a theory)

• initially presented by Hambrick, ROB, 1994

• definition: the degree to which members of a TMT engage in mutual and collective interaction

61

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Behavioral Integration(a concept, not a theory)

• initially presented by Hambrick, ROB, 1994

• definition: the degree to which members of a TMT engage in mutual and collective interaction

• of course, behavioral integration has major implications for upper echelons theory, particularly if the TMT is the unit of analysis

62

StrategicChoice

BehavioralIntegration

TMTCharacteristi

cs

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did the concept of behavioral integration come from?

The data that puzzled me:

63

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did the concept of behavioral integration come from?

The data that puzzled me:

• In field interviews, some CEOs needed a lot of clarification when I started asking about their “top management teams.”

64

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did the concept of behavioral integration come from?

The data that puzzled me:

• In field interviews, some CEOs needed a lot of clarification when I started asking about their “top management teams.”

• Then, when I started talking to TMT members, and watching them in action, it became clear that some senior groups have very few “team” properties.

65

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

So, where did the concept of behavioral integration come from?

The data that puzzled me:

• In field interviews, some CEOs needed a lot of clarification when I started asking about their “top management teams.”

• Then, when I started talking to TMT members, and watching them in action, it became clear that some senior groups have very few “team” properties.

“Team? How do you define “team”? When I think of a team, I think of interaction, give-and-take, and shared purpose. Here, we’re a collection of strong players but hardly a “team.” We rarely meet as a team – rarely see each other, in fact. We don’t particularly share the same views. I wouldn’t say we actually work at cross-purposes, but a lot of self-centered behavior occurs. Where’s the “team” in all this?”

66

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Of course, I cannot begin to describe the many wonderful theoretical ideas I have not had.

67

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Of course, I cannot begin to describe the many wonderful theoretical ideas I have not had.

All I know is what’s worked for me:

Theory development as observational puzzle-solving

68

SMEAL College of Business

THEORY DEVELOPMENT: SOME PERSONAL EXPERIENCES

Questions?

69

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

“It is the intimate connection with empirical reality that permits the development of a testable, relevant, and valid theory.”

Glaser and Strauss

70

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

“It is the intimate connection with empirical reality that permits the development of a testable, relevant, and valid theory.”

Glaser and Strauss

Want to come up with theoretical ideas?Get inside organizations. Talk to managers and workers.Think about what you hear and see.

71

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

“It is the intimate connection with empirical reality that permits the development of a testable, relevant, and valid theory.”

Glaser and Strauss

Want to come up with theoretical ideas?Get inside organizations. Talk to managers and workers.Think about what you hear and see.

Want to come up with really good theoretical ideas?Get inside organizations. Talk to managers and workers.Think about what you hear and see.

72

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

73

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

It can lead directly to a theory.

74

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

It can lead directly to a theory. (e.g., Eisenhardt, Burgelman, Gioia)

75

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

It can lead directly to a theory. (e.g., Eisenhardt, Burgelman, Gioia)

It can help you understand your phenomena of interest.

76

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

It can lead directly to a theory. (e.g., Eisenhardt, Burgelman, Gioia)

It can help you understand your phenomena of interest.

(Li, Xin, Tsui and Hambrick – IJV leadership teams)

77

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

It can lead directly to a theory. (e.g., Eisenhardt, Burgelman, Gioia)

It can help you understand your phenomena of interest. (Li, Xin, Tsui and Hambrick – IJV leadership teams)

It can help guide the design of a quantitative study.

78

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

It can lead directly to a theory. (e.g., Eisenhardt, Burgelman, Gioia)

It can help you understand your phenomena of interest. (Li, Xin, Tsui and Hambrick – IJV leadership teams)

It can help guide the design of a quantitative study.

It can help you make sense of, or interpret, quantitative results.

79

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

SMEAL College of Business

In-depth qualitative research can be useful in several ways:

It can lead directly to a theory. (e.g., Eisenhardt, Burgelman, Gioia)

It can help you understand your phenomena of interest. (Li, Xin, Tsui and Hambrick – IJV leadership teams)

It can help guide the design of a quantitative study.

It can help you make sense of, or interpret, quantitative results.

“We uncover all kinds of relationships in our hard data, but it is only through the use of soft data that we are able to explain them.”

80

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Mintzberg

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

81

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

When going into the field, you face a delicate balance…

82

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

When going into the field, you face a delicate balance…

Open-mindedness, no pre-conceived ideas:

83

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

When going into the field, you face a delicate balance…

Open-mindedness, no pre-conceived ideas:

“…case research is begun as close as possible to the ideal of no theory under consideration and no hypotheses to test.”

Eisenhardt

84

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

When going into the field, you face a delicate balance…

Open-mindedness, no pre-conceived ideas:

“…case research is begun as close as possible to the ideal of no theory under consideration and no hypotheses to test.”

Eisenhardt

vs.

Absorptive capacity, a readiness to comprehend

85

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

When going into the field, you face a delicate balance…

Open-mindedness, no pre-conceived ideas:

“…case research is begun as close as possible to the ideal of no theory under consideration and no hypotheses to test.”

Eisenhardt

vs.

Absorptive capacity, a readiness to comprehend

∙ study relevant literatures∙ study press accounts, public information

86

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

In your field research, look for big themes, but also be alert to small cues.

• Who is most willing to talk to you? • How energetic and spontaneous do they seem to be?

• How informed/knowledgeable do they seem to be?• Do all your interviewees describe things the same

way?

87

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

In your field research, look for big themes, but also be alert to small cues.

• Who is most willing to talk to you? • How energetic and spontaneous do they seem to be?

• How informed/knowledgeable do they seem to be?• Do all your interviewees describe things the same

way?

A couple examples:

88

Li, Xin, Tsui, Hambrickinterviews of IJV team

leaders

Li and Hambrick’sconcept of factional

groups

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

In your field research, look for big themes, but also be alert to small cues.

• Who is most willing to talk to you? • How energetic and spontaneous do they seem to be?

• How informed/knowledgeable do they seem to be?• Do all your interviewees describe things the same

way?

A couple examples:

89

Li, Xin, Tsui, Hambrickinterviews of IJV team

leaders

Li and Hambrick’sconcept of factional

groups

Interviews of CEOsabout their TMTs

Research onchief operating officers

(COOs)

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

90

Division Division Division CFO General VP, VP, VP GM GM GM Counsel HR R&D Corporate Development

CEO

Without a COO:

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

91

Division Division Division CFO General VP, VP, VP GM GM GM Counsel HR R&D Corporate Development

CEO

CEO

CFO General COO VP, VP, Counsel HR Corporate Development

Division Division Division VP, GM GM GM R&D

Without a COO:

With a COO:

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

Be very alert to the performance conditions, or recent track record, of the organization(s) you are studying.

• Are you being told about what works, what doesn’t work, or what? • The performance context can greatly color your interviewees’ remarks.

92

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Some suggestions:

Be very alert to the performance conditions, or recent track record, of the organization(s) you are studying.

• Are you being told about what works, what doesn’t work, or what? • The performance context can greatly color your interviewees’ remarks.

Also, while far less feasible, try to comprehend the lenses, or biases, of your individual interviewees.

93

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

94

Eisenhardt’s Table 1:Process of Building Theory from Case Study Research

Step

Getting Started

Selecting Cases

Crafting Instrumentsand Protocols

Entering the Field

Analyzing Data

Shaping Hypotheses

Enfolding Literature

Reaching Closure

SMEAL College of Business

THEORY DEVELOPMENT FROM RICH QUALITATIVE DATA

Questions?

95

SMEAL College of Business

SOME CONCLUDING THOUGHTS

When it comes to theory development, don’t be paralyzed by holding yourself to too high a standard.

96

SMEAL College of Business

SOME CONCLUDING THOUGHTS

When it comes to theory development, don’t be paralyzed by holding yourself to too high a standard.

We need “big theories” and “small theories.”

97

SMEAL College of Business

SOME CONCLUDING THOUGHTS

When it comes to theory development, don’t be paralyzed by holding yourself to too high a standard.

We need “big theories” and “small theories.”

“Some social scientists yearn for a Theory That Sweeps Away All Others. We think it is bad to reserve the word theory to mean only Good Theory or Grand Theory or Unassailable Theory. We would like writers to feel free to use theory whenever they are theorizing.”

Runkel and Runkel

98

SMEAL College of Business

SOME CONCLUDING THOUGHTS

When it comes to theory development, don’t be paralyzed by holding yourself to too high a standard.

We need “big theories” and “small theories.”

“Some social scientists yearn for a Theory That Sweeps Away All Others. We think it is bad to reserve the word theory to mean only Good Theory or Grand Theory or Unassailable Theory. We would like writers to feel free to use theory whenever they are theorizing.”

Runkel and Runkel

We need thoroughly developed and “half-baked” theories.

99

SMEAL College of Business

SOME CONCLUDING THOUGHTS

When it comes to theory development, don’t be paralyzed by holding yourself to too high a standard.

We need “big theories” and “small theories.”

“Some social scientists yearn for a Theory That Sweeps Away All Others. We think it is bad to reserve the word theory to mean only Good Theory or Grand Theory or Unassailable Theory. We would like writers to feel free to use theory whenever they are theorizing.”

Runkel and Runkel

We need thoroughly developed and “half-baked” theories.

“Products of the theorizing process seldom emerge as full-blown theories.”

Weick

100

SMEAL College of Business

Questions?

About anything!!

101