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SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
IP Panorama
May 2007, Geneva
Won-Kil YOONCounsellor, SMEs Division
World Intellectual Property Organization (WIPO)
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
IP Promotion
IP Panorama Project Major
Characteristics
How to Use
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
1.
What is IP Panorama Project
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Background and Purpose
May 2003, WIPO OECD Forum
IP Academy as a best practice of KIPO and KIPAIP Academy as a best practice of KIPO and KIPA
Nov 2004, Trilateral Agreement
Joint Development of E-learning Content (JDEC)Joint Development of E-learning Content (JDEC)
• JDEC Article 1. Purpose
to provide small and medium-sized enterprises (SMEs), especially of developing countries, and universities with an effective educational tool for sharing IP-related knowledge
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Development of 10 Modules
Module 1: Importance of IP for SMEs
developed in 2004 as a pilot project developed in 2004 as a pilot project
Based on “IP for Business” in SMEs Homepage
• Why is IP relevant to your SME?
• IP as a business asset
• IP as an investment
• The value of IP assets
• Introduction of IP Audit
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Basic IP Modules in 2005Module 2 : Trademark and Industrial Designs
ChrisBranding Expert
AlexMarketing strategist
GibsonIP Lawyer
SusanCEO
NicoleDesigner
• Learning Points
- TM and ID to increase the Power of Marketing- Brand Building- How to Protect TM and ID- Trademarks Management
• Main Story : Susan faces the difficulty in marketing due to weak brand and poor design. With the help of Gibson and hard work, her company eventually succeeds in developing a new brand and nice design to attract consumers.
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
IP Promotion
Module 3Invention and Patent
Module 4 Trade Secrets
Basic IP Modules in 2005
• Learning Points - Basics of invention and patent- Patent application- Patent infringement- Patent management
• Learning Points
- Basics of trade secrets- TS management program- Violation of TS- TS audit
Module 5 Copyright & RRs
• Learning Points - Basics of copyright- Copyright and related rights- Ownership of copyright- Using works owned by others
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Advanced IP modules in 2006
Module 6 : Patent Information
Module 7 : Technology Licensing in a Strategic Partnership
Module 8 : IP in the Digital Economy
Module 9 : IP and International Trade
Module10 : IP Audit
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
2.
Major Characteristics of IP Panorama
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Storytelling for IP education• Each module tells an interesting story that
may happen in real business life.
- Module 2 MP3 player company suffering weak brand and poor design
- Module 3 Folder type mobile phone company involved in patent disputes
- Module 4 Slide type mobile phone company establishing Trade secrets management system
- Module 5 MP3 player company launching a new product and executing a new marketing strategy
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Storytelling for IP education• As story flows, relevant
learning points are provided and stressed.
• It presents the solution for IP problem in the part of turn and conclusion.
• Various characters in the story help learners to learn the role of IP players in the business.
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Characters in Module 4
GibsonIP Lawyer
JuneMarketing strategistof Fox Telecom
CalvinCEO of Fox Telecom
EstherIP teammanager
SamanthaDesignerof Fox Telecom
BenitoEngineerof Fox Telecom
CarlyCEO of Mobile Shot
All 28 characters in IP Panorama
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Learning Points and More References
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Quiz and Heart-to-Heart Talk
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Inside the story
The story with educational contents flows scene-by-scene
Introduction
Today’s issue
People in the story
The education contents::: Learning Point
::: More references
Reflection
Simple Quiz
Self-reflection journal
Heart-to-Heart talk
Learning Flow
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
People in the story --- Self-introduction of characters
Today’s issue --- Background of the story
Introduction
My reflection journal --- Reflection about today’s learning
Heart-to-Heart talk --- Alex’s talking about his experience
Quiz --- simple quiz about copyright
Reflection
Story scenes & LEARNING POINT
--- Today’s story is playing
Inside the story
#1. A new MP3 player#2. Commissioned brochure
#3. Website only for the SEONA MP3 player users
#4. Big hit#5. Wrong decision#6. Anna’s lawsuit#7. Urgent meeting
#8. Hard time for mediation#9. Employee training
#10. A new copyright issue
more references1. Copyright protection abroad 2. Copyright notice3. Other legal means to protect original works
more references1. Copyright infringement2. How to get income from copyright3. Role of CMOs
more references
1. How to find out whether a work is still protected
2. Using a work under a limitation or exception
3. Using works published on the Internet
main contents
1. Definition of copyright2. Requirements for copyright protection
main contents
1. Definition of copyright2. Requirements for copyright protection
main contents1. Meaning of ownership of copyright2. In case of commissioned works3. In case of works created by an employees4. In case of works created by several authors
main contents1. Meaning of ownership of copyright2. In case of commissioned works3. In case of works created by an employees4. In case of works created by several authors
main contents1. When do you need permission2. When you don’t need permission3. The process to get authorization4. How to reduce the risk of infringement
main contents1. When do you need permission2. When you don’t need permission3. The process to get authorization4. How to reduce the risk of infringement
[LEARNING POINT 3] Ownership of copyright
[LEARNING POINT 4] Using works owned by others
[LEARNING POINT 1] Basics of copyright
more references
1. A work in public domain
main contents1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide3. Period of protection
main contents1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide3. Period of protection
[LEARNING POINT 2] Copyright and related rights
Learning Map of Module 5
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
3.
How to Use
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Target Audience
• Employees of enterprise, especially SMEs and SMEs support institutes
• Students of research, MBA school or law school, and various education institutes
• General public and policy makers
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Free Access through Internet• In October 2007, three parties, KIPO, KIPA and
WIPO will provide IP Panorama through Internet.
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Distribution of IP Panorama CD
• To member states of WIPO, IP Panorama CD would be provided.
• To the partner of SMEs division, the CD would be provided to their requests.
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Translation and Adaptation
• For wider use of IP Panorama, it is necessary to translate the content into various languages.- Translating only the script- Translating the script and the written material- Fully translating all the content and narration
• Each company, education institute or country may adapt IP Panorama to its purpose.- IP Panorama for your company- IP for business course using IP Panorama
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
IP for Business Course
• We strongly encourage to establish IP for Business Course in every IP education institute using IP Panorama.
- On-line, Off-line or Blended Learning
- Using IP Panorama as main material, sub-material or reference
• We are discussing with two universities in Korea to set up IP for Business Course at next semester.
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
Manuscript(by WIPO)
Building up an instructional design strategy (by KIPA)
SynopsisWith Learning contents Analysis
(by KIPA)
Synopsis examination
(by WIPO, KIPO)
RestructuredManuscript(by KIPA)
Scenario(by KIPA)
Storyboard(by KIPA)
Storyboard examination
(by WIPO, KIPO)
Characters,Basic designs
(by KIPA)
Contents development
(by KIPA) Contents examination
(by WIPO, KIPO)
Contentsmodification(by KIPA)
End ofProject
Narration script& recording(by KIPA)
Expert committee
Evaluation committee
Translation into Korean
Translation into English
Translation into English
Building up the detail instructional design strategy