Portland-Vancouver Metro Area

Smokefree Housing Project

www.smokefreehousingNW.com

Thank you to our funders: American Legacy Foundation Kaiser Permanente Community Fund at the Northwest Health Foundation Oregon Tobacco Prevention and Education Program Washington Tobacco Prevention and Control Program Steps to a Healthier Clark County & Community Choices 2010

• Opinion leaders:

– Trade Associations

– Landlord Training Programs

– Leading Property Management Companies

• Targeted Media

• Lease forms

• Vacancy Listing Services

Changing the environment that influences landlords:

“Systems Change” Approach

Advisory Board• We built relationships… one by one

– Took people to coffee– Paid for nice meals

• Didn’t make them come to our Tobacco Coalition meetings

• Got advice, asked questions, strategized together

• Subcontracted to have goals met

Market Research

Reports & assessment tools available at

www.smokefreehousingNW.com

• Needed local data from a credible source (found out who that was)

• Property management companies would probably not have funded the research themselves

• Because Advisory Board helped shape research, they “bought in”

• Key findings are in “Landlord’s Guide”

Landlord Focus Groups & Executive Interviews

• Researcher was known & trusted in landlord circles• Focus groups tested findings from market research,

got suggestions for strategic approaches, feedback on effective messages & delivery mechanisms

• Executive Interviews laid groundwork for us to approach opinion leaders later

• Learned: – landlords not motivated by health messages– Public health agencies (esp. government) not

credible sources for landlords

Educational MaterialsMaterials include:

1. www.SmokefreehousingNW.com

2. A Landlord’s Guide to No-Smoking Policies

3. Smokefree building/ property stickers

Landlord training curriculum & renter packet under revision

Outreach Strategies

Meeting with Landlords: The Guardian Story

Motivational Interviewing, with lots of listening:• “Tell us about your company…”• “How does change happen here?”• “What would it take for your company to

adopt a policy?”

Landlord Outreach• Guardian will be role model for

other local companies– They’re all watching…many are

considering their own policies

• We’re proactively contacting the “top 10 influential” companies

• We’re responding to requests from website & other contacts

Trade Shows• It was well worth the money to have a

booth and develop a quality display• We had fun with the theme, did a raffle,

had fun!• Used as a networking opportunity with

other vendors—walk around, chat people up:– Kennedy Restoration– The Apartment Manager– Vacancy Listing services

Landlord Trainings• We identified existing landlord training

programs such as:– Fire department– Police department – Property manager certification– Fair Housing Council

• Recruited them to be on our Advisory Board• They incorporated smokefree housing

messages & materials• John Campbell (national trainer) has

developed special training program

Media

• Targeted media• Publicized our resources• Beat the drum about market demand• Used channels that already exist to

communicate to landlords – Advisory Board members’

newsletters, websites, listservs

Colleen Hermann-FranzenAmerican Lung Association of Oregoncolleen@lungoregon.org

Diane Laughter, MPHAmerican Lung Association of Oregondiane@lungoregon.org

Kylie Meiner, MPHMultnomah County Health Departmentkylie.a.meiner@co.multnomah.or.us

Theresa Cross, MS, RD, CDClark County Public Healththeresa.cross@clark.wa.gov

www.smokefreehousingNW.com