SOCIAL CONTENT

STRATEGY FOR HIGHER ED

Ryan Maguire (@ryjmag)

Jill Feldman (@jill_feldman)

Princeton University

#Princetagram

#PrincetonAbroad

#BreakoutPton

Engagement

Princeton_U Snapchat stories??

• simple story

• brief idea

• timely message

• live event

• sound bites

• video bites

• surprises

• multimedia

• multi-dimensional

• what fits literally

• what fits figuratively

• until recently…what fits

under a thumb

there are tools

YOU bring…

things.

V

I

D

E

O

audio

think about time.

just a few seconds feels like a long time

You can only post to the tail end of the story!

• everything posts in

real time

• viewable for 24

hours

• only you can

download

• screenshots

HOW’D YOU DO?

3 metrics:

• # of views

• # of screenshots

• # the ‘score’

Strategy • Figure out how and why people use each platform

• Do you have the resources to commit to a worthwhile user

experience?

• Be platform-specific

• Tweets and Facebook posts are not the same. Users can tell. *

• Give followers a reason to follow you on each platform, or commit

to fewer

• Own the conversation

• How are people talking about you online?

• Introduce a hashtag

• Engage

• Encourage interaction. Don’t be a billboard.

• Showcase user-generated content (Authenticity is important!)

#NotATweet

#NotATweet

#NotATweet

Strategy • Figure out how and why people use each platform

• Do you have the resources to commit to a worthwhile user

experience?

• Be platform-specific

• Tweets and Facebook posts are not the same. Users can tell.

• Give followers a reason to follow you on each platform, or commit

to fewer

• Own the conversation

• How are people talking about you online?

• Introduce a hashtag

• Engage

• Encourage interaction. Don’t be a billboard.

• Showcase user-generated content (Authenticity is important!)

• Princeton University

• Department of Geosciences

• Department of Spanish and Portuguese

• Department of Chemistry

• Department of Politics

• Woodrow Wilson School

• Princeton Engineering

• James Madison Program

• Davis International Center

• Davis International Center Advisory Board

• Bendheim Center for Finance

• Pace Center for Civil Engagement

• Center for Jewish Life

• Lewis Center for the Arts

• Princeton Environmental Institute

• Princeton Institute for International and Regional Studies

• Office of Sustainability

• Office of Public Affairs

• Office of Community and Regional Affairs

• Princeton Research

• Princeton Pause

• Office of International Programs

• Career Services

• Mudd Library

• Princeton Library

• Campus Dining

• Princeton University Art Museum

• PPPL

• Princeton Sports Camps

• Alumni Association

• Princeton Alumni Weekly

• Orange Thought Bubble

• Arts at Princeton

Office of Communications

Social Media Steering Committee

Campus-wide SM Group

Social Media Resources

• Meetings

• Campus-wide

• Consultations

• New social media website (socialmedia.princeton.edu)

• Guidelines

• Accounts

• “Best Practices” blog

• Submit content

• Meet the team

#PrincetonSM

Ryan Maguire

rm20@princeton.edu

Twitter: @ryjmag

Jill Feldman

jillfeld@princeton.edu

Twitter: @jill_feldman