ZAGG (@ZAGGdaily)

2008 2009 2010 2011 20120

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Revenue

• #24 on Fortune’s fastest growing companies of 2012• #1 on Utah Business Magazine’s fastest growing companies of 2012

Gui

danc

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• Revenue• New Visits• Visits from Email• Average Order Size

Internet Marketing Goals

Social Media and Email

2009 2010 2011Email Flat 200% 50%

Revenue 12% 66% 71%

Revenue Growth vs. Email List Growth

Social Media and EmailIncrease Email with Social: Giveaways

Social Media and GiveawaysIncrease Brand with Social: Giveaways

Source: Radian6 Salesforce Marketing Blog 11/26/2012

Brand Mentions During Black Friday/Cyber Monday 2012

Social Media and EmailIncrease Social with Email: Like Box on Landing Page

• 30,000 new ‘Likes’ in 10 days• Growth of 164%

Social Media and EmailIncrease Social with Email: Send Frequent Reminders

Facebook Ads

• Landing Pages• Content (blog posts)• Facebook Posts

TrueView in-stream Ads

TrueView in-stream Ads

• AdWords

• Cost Per View

• 15 Second Rule

• Viewer Targeting (AdWords tools)

• Cheaper than YouTube search

TrueView in-stream Ads

• Unique

• Branded

• Value Proposition

• Make Viewer Smile

Twitter Search and Blog Posts

Twitter Search and Blog Posts

Validation Blog Posts

Contact

• @drewconrad• drewconrad.com• drew@zagg.com