TODAY’S PRESENTER

Ken ShaferSenior SEO Business Manager

Google Jobs Expert

Why Google Jobs?

4

46% of all U.S. employers say

they face talent shortages

Poll Question #1

What’s your biggest hiring challenge?

6Hiring challengesResults from Snagajob’s 2017 Hiring Survey

Finding quality candidates is the #1 hiring challenge for hourly employers

Finding quality candidates

Identifying best-fit candidates

Filling open positions quickly

Receiving enough applicants

57%

41%37%

32%

What is Googlefor jobs?

8

What it is NOT ...

● A job board

● Applicant tracking tool

● A targeted marketplace

● Employee hiring software

● Proactive job seeker engagement

What it IS ...

● A job aggregator

● Applicant sourcing tool

● A universal job search engine

● Powerful job matching algorithm

● Dependent on job seeker search

BreakdownWhat Google’s job search tool is and what it isn’t

Google Search helps users find jobs more effectively by organizing job postings from across the web into one place.

Google jobs requirements

Poll Question #2

Are your jobs currently optimized for

Google’s job tool?

3 Must-Haves to Show Up on GoogleOptimizing for Google’s job search tool

14

Individual job pages for each job at each location

Structured data markup for job postings

Indexable XML sitemap that allows for frequent crawls

1 2 3

Requirements — Individual Job PagesOptimizing for Google’s job search tool

15

Individual job pages for each job at each location

1

Requirements — Structured Data MarkupOptimizing for Google’s job search tool

16

Job title

Structured data markup for job postings

2

Job description

Job location

Hiring organization

Date posted

Optional Fields — Structured Data MarkupOptimizing for Google’s job search tool

17

Base salary

Structured data markup for job postings

2

Employment type

Industry

Skills

Responsibilities

Optional Fields Cont.’d — Structured Data MarkupOptimizing for Google’s job search tool

18

Structured data markup for job postings

2

Work hours

Qualifications

Education requirements

Experience requirements

Valid through*

19Top factors when considering a jobWhat’s most important to hourly job seekers

01 Pay

02 Location

03 Hours

04 Culture

05 Growth

20How structured data pulls into Google jobsGoogle jobs recommendations

Date posted

Location/distance Employment status

Base salary

Requirements

Responsibilities

Qualifications

Requirements — Indexable XML Sitemap Optimizing for Google’s job search tool

21

Indexable XML sitemap that allows for frequent crawls

3

Keep Google updatedMake sure you’re keeping Google informed anytime you add, change or remove one of your job postings.

Impacts ofGoogle jobs

23

46%Snagajob also drives traffic from other sources, such as:

Mobile app Other sites Email alerts

of Snagajob job seeker traffic comes from organic search

24

8% of Snagajob job seeker

traffic coming from Google jobs widget

25

8% Increase in completed applications on desktop 22% Increase in completed

applications on mobile

Increases in completed applicationsImpacts of Google jobs

Poll Question #3

Which job sites are you currently posting jobs to?

27Optimized Job Sites + PostingsEasy ways to optimize for Google jobs

28Optimized Careers PagesEasy ways to optimize for Google jobs

Q&A

Activity ID: 322704Credit Hours Awarded: 1 (HR General)

Activity ID: 17-7R4FTProfessional Development Credits (PDCs): 1

SAVE THE DATE

Successful Back to School Hiring Strategies

Wednesday, July 12 at 11:30am ET