Post on 22-Jan-2018
transcript
Snapchat:
More than selfies
social.wvu.edu
#hesm15
#mcs12
Hi!
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Tony Dobies
Social media strategist,
West Virginia University
@DOBIEST
Candace Nelson
Senior writer,
West Virginia University
@Candace07
Should you be
on Snapchat?
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Yep!
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77%
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of college students use it
100 million
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daily active users (and growing)
Millenials are seeking
personal and private
relationships.
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Visual platforms are
growing.
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Facebook Twitter Instagram Snapchat Vine Tumblr
Percentage of teens who use social media in 2012 vs. 2015
2012 2015
Pew Research Institute
Recruiting prospective students.
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How can you
use Snapchat?
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Think audience first.
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Post 2-3 timesper week.
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Create platform-specific content.
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Cross-promote on different platforms.
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What are some
examples?
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Ask WVU
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Takeover Tuesday
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The Ultimate West Virginia Road Trip
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Campus Gems
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How do you
overcome
limitations?
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“Campus Story” comes to our
university.
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PROBLEM
Tell better stories.
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SOLUTION
We received the dreaded email about third-party apps.
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PROBLEM
iPads.
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SOLUTION
I can’t get a geofilterapproved to save
my life.
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PROBLEM
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SOLUTION
One line of text isn’t enough!
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PROBLEM
We’ve got a trick for you.
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SOLUTION
My photos of screenshots
look like crap.
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PROBLEM
Try a gray backgroundand a dark room.
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SOLUTION
What is
the future
of Snapchat?
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It’s going to continue to
grow in popularity.
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If you pay, Snapchat will make it easier
for brands.
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It will be added to your list of
must-use social platforms.
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Questions?
Follow us on Snapchat:
WestVirginiaU
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