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Snapshot of Digital India
August 2013
LANDLINE
(August 2012) – 31 million
(November 2012) – 30 million
(February 2013) - 29 million
(November 2013) - 29.28 million
(August 2012) – 934.09 million
(November 2012) – 890 million
(February 2013) - 892.02 million
(November 2013) – 870.58 million
MOBILES
CONNECTIVITYSnapshot of Digital India December 2013
(August 2012) 14.82 million
(November 2012) 15.08 million
(February 2013) 15 million
(November 2013) 15.36 million
(August 2012) – 123 million
INTERNET CONNECTIONS
BROADBAND CONNECTIONS
INTERNET THROUGH
MOBILE
(August 2012) 14.82 million
(November 2012) 78.7 million
(February 2013) 87.1 million
(November 2013) 110 million
(November 2012) – 137 million
(February 2013) – 150 million
(November 2013) – 205 million
Snapshot of Digital India December 2013
SOME STATISTICS ON CONNECTIVITY
Mumbai has the highest number of internet users
(12 million) followed by Delhi (8.1 million) and Hyderabad
(4.7 million)
More than 65% of Indian mobile users are below 35
years of age
The penetration of mobiles is highest (75%) among the age
group of 19-24 years
64% of Indian mobile users
are male
Year-on-Year growth in the
number of Internet users : 40%
Number of internet users in urban
India: 137 Million
Number of internet users in rural India:
68 Million
Number of mobile internet users in urban India:
85 million
Number of mobile internet users in rural India:
25 million
Snapshot of Digital India December 2013
BROADBAND SPEEDS ACROSS COUNTRIES
INDIA Speed (Mbps): 4.15
BRAZILSpeed (Mbps): 9.17
USASpeed (Mbps): 20.74
JAPANSpeed (Mbps): 40.74
SWEDEN Speed (Mbps): 42.06
SOUTH KOREASpeed (Mbps): 47.18
SINGAPORESpeed (Mbps): 52.78
ROMANIASpeed (Mbps): 49.85
HONG KONGSpeed (Mbps): 71.43
Snapshot of Digital India December 2013
GLOBAL SMARTPHONE MARKET SHARES
35 %
13.4 %
5.1 %
4.8 %
4.3 %
Others37.3 %
Others
81.0 %
12.9 %
3.6 %
1.7 %
0.6 %
Snapshot of Digital India December 2013
By Brand By Operating System
INDIAN SMARTPHONE MARKET SHARES
By Brand By Operating System
Others
Others
*Operating system figures unchanged since August 2013 owing to lack of availability of published research
23%
21%
10%06%
04%
01%
34%
90%
10%
Snapshot of Digital India December 2013
PERCENTAGE SHARE OF MOBILE HANDSET PAGEVIEWS BY OPERATING SYSTEM
32%
24.4%
14.8%
12%1%
YEAR-ON-YEAR GROWTH IN THE INDIAN MOBILE HANDSET MARKET - 2013
• Mobile Handsets: 62.9 million (8.3%) • Feature Phones: 51.8 million (-3.7%)• Smartphones: 11.1 million (123%)
Snapshot of Digital India December 2013
GLOBAL TABLET MARKET SHARES
29.6%
20.4%
7.4%
4.8%2.5%
Others35.3%
By Operating System
*Operating system figures unchanged since August 2013 owing to lack of availability of published research
67%28.3% 4.5%
0.2%
By Brand
Snapshot of Digital India December 2013
INDIAN TABLET MARKET SHARES
19%8.5%
7.8%6.4%
4.3%
By Operating System
By Brand
88%10% 1%
1%
Snapshot of Digital India December 2013
*Operating system figures unchanged since August 2013 owing to lack of availability of published research
DESKTOP BROWSER MARKET SHARES
India
Global
39.1% 28.83% 20.43% 8.27% 1.19% 2.14%
49.5% 29% 15.4% 2.19% 1.78% 1.35%
Snapshot of Digital India December 2013
MOBILE BROWSER MARKET SHARES
India
Global
25.68% 23.68% 19.23% 10.48% 5.86% 4.78% 2.88% 2.19%
31.4% 30.7% 12% 10.35% 7.9% 0.9%
Snapshot of Digital India December 2013
SOCIAL MEDIA NUMBER OF USERS: GLOBAL
1.15 billion 500+ million 500+ million 238+ million
130+ million 70 million 267 million
Snapshot of Digital India December 2013
SOCIAL MEDIA NUMBER OF USERS: INDIA
115 million 77.49 million 20 million 23 million
55 million 8.12 million 2.93 million
(active users – 36.9 million)**
*Number of users for G+ and Pinterest unchanged since August 2013 owing to lack of availability of published research** Based on Washington Post’s report: http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/
Snapshot of Digital India December 2013
SOCIAL MEDIA STATISTICS - GLOBAL
700 YouTube video links are shared on Twitter every minute
70% of B2C marketers have acquired a customer through Facebook
43% of marketers in USA have found a customer through LinkedIn
50% of technology companies have acquired a customer through Twitter
25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour
41% of online B2C marketers use Google+, compared to 39% of B2B marketers
Tumblr users spend an average of 14 minutes per visit, about a minute-and-a-half longer than the average Facebook visit, and a few minutes longer than the average Twitter visit
Snapshot of Digital India December 2013
SOCIAL MEDIA STATISTICS - INDIA
India is predicted to become the 2nd highest internet user after China by 2014 and overtake the number of internet users in USA
Blogs have seen year-on-year growth of 48% making it the fastest growing web category
Only 9% of the active internet users transact online
Over 40% of searches on Google originate from mobile devices
30% of Facebook users in India are mobile-only Internet users and 30% of new registrations come through mobile
Snapshot of Digital India December 2013
SOCIAL MEDIA STATISTICS - INDIA
India has recorded the highest social networking growth of 37.4% in 2013
India has 7.59% of market share for Facebook and a penetration of 7.7% of total population
For Facebook there are 76% male users and 24% female users in India, compared to 46% and 54% in the United States and 47% and 53% in Brazil
Vodafone India Official Facebook page has the highest number of ‘Likes’. Telecom and mobile brands top the list of ‘number of Likes’ in India
10,000 full-length Indian movies and 95% of India’s music catalogue, both in Hindi as well as regional languages is available on YouTube
Snapshot of Digital India December 2013
SOCIAL MEDIA AND ELECTIONS - 2014
- Top 5 Politician Facebook Fan Pages in India
- Top 5 Most Mentioned Indian Politicians
Narendra Modi Arvind Kejriwal Vasundhara Raje Vijay Goel Mamata Banerjee
Narendra Modi Rahul Gandhi Manmohan Singh Sonia Gandhi Arvind Kejriwal
• As per a recent Google survey, social media can have an impact on around 30 per cent seats in Lok SabhaElections 2014.
• It is likely to influence 160 of India’s 543 Parliament constituencies, making Facebook and Twitter users the nation’s newest voting bloc
• Narerdra Modi has the highest number of twitter followers (2.8Mn) amongst the politicians
Snapshot of Digital India December 2013
Sachin’s 200th Test Match on Social Media
Snapshot of Digital India December 2013
SACHIN TENDULKAR ADDS A SOCIAL MEDIA RECORD TO HIS LIST!
*Digigraph - Digigraph – A website through which customized images with messages from Sachin got generated as soon as a tweet with the #ThankYouSachin was sent.
#ThankYouSachin
3 million tweets
with the hash tag
A thank youmessage came from
Sachin Tendulkar himself, acknowledging the
campaign becoming the most retweeted tweet in India, with the counter standing at 16,888 RTs and 11,389 favorites.
4 million Views for the
Digigraph
A lot of contests leveraged
the match too.
Snapshot of Digital India December 2013
Star sports.com: 3.5 million visitors for the test series
Each stand was photographed at regular durations during the match. People could select their stand, download the photograph of that stand, tag themselves, and share it across social media.
STAR SPORTS: I WAS THERE CAMPAIGNSnapshot of Digital India December 2013
A series of contests like quizzes, messages, etc. were done over a period of 10 days and the prize was a bat autographed by Sachin Tendulkar.
SAKRI : 10 DAYS OF 10 TENDULKAR CONTEST Snapshot of Digital India December 2013
KASPERSKY CONTEST ON FACEBOOK
Participants had to answer questions about Sachin Tendulkar and those who got all the answers correct had a chance to win either an autographed bat or a chance to meet Sachin Tendulkar.
Snapshot of Digital India December 2013
TWITTER CONTESTSSnapshot of Digital India December 2013
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SOURCESSnapshot of Digital India December 2013
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SOURCESSnapshot of Digital India December 2013
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SOURCESSnapshot of Digital India December 2013
Ethinos
Presentations
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Snapshot of Digital India December 2013