Post on 05-Dec-2014
description
transcript
“Networking” Korean Consumers
Social Network in Korea
Cyworld Twitter Facebook Me2day Blog
SNS in Korea
Page View for Major SNS in Korea
SNS growth rate in Korea
twitt
erTwitter Faebook Me2day Cyworld Yozeum
Twitter Faebook Me2day Cyworld Yozeum
SNS in Korea
SNS UV traffic from Nov. 2009 to Oct. 2010
① Facebook Ads: In-link / Out-link
Like feed/exposure increase
② Facebook “tag”
Ken Yang
www.tiffanyshoes.co.kr
③ Facebook “live to global”
④ Facebook interactive movie
http://apps.facebook.com/neutrogena_men/
⑤ Twitter + Blog
⑥ Social Commerce in Korea
⑥ Social Commerce in Korea
⑥ Social Commerce in Korea
20's 30's 40's
64.3% 55.9
% 43.5%
0~30 min67%
30~60min22%
60~90min11%
84.6%
32.3%19.5% 14.8% 12.8%
<Time spend for social com-merce>
<social commerce usage ratio by age>
<Items purchased through social com-merce>
Smart Phone in Korea Population: 48,750,000
Smart phone owner: 16,000,000
Smart Phone in Korea
Dec. 09’ Mar. 10’ Jun. 10’ Sep. 10’ Dec. 10’ Jan. 11’ Feb. 11’ Mar. 11’
47,940
unit: 1,000
8001,520
2,4704,420
7,720 8,260 9,260 10,020
48,98049,610
50,21050,770
50,770 51,160 51,2001.7
3.1 5.08.8
14.2 16.218.1 19.5
unit: %
Total mobile
Smart phone
⑦ Gold In CityLocation based service : Foursquare + SNS
marketing
⑧ QR code
⑨ QR Code – Virtual Store
Thank You!
Ken YangPennsylvania Korea of-ficekyang@pennsylvani-a.or.kr
Follow us on twitter!@Twitter.com/pakorea