So Why Should I

Call this Guy?

How to Get Critical Lead Information that Sales will Want to Act On.

Summer Webinar Series | Webinar 1 | July 14

About “HOW TO” Series

Lead Generation Techniques…to drive more qualified

leads…that YOUR sales will be excited to act on.

•Focus on How to Get Out of the Status Quo of:

Only 20% of your

leads being

followed up on

Only 16% of your

total leads deemed

sales-ready,

actually closing

Losing 80% of your

„bad leads‟ to

competitors

within 24 month

–**Sources: Sirius Decisions; Aberdeen Group

About Your Sponsors

Helps organizations of all

sizes find the best tools to fit

their needs

Provider of one of the

industry‟s most popular and

fastest growing cloud-based

integrated marketing

platforms

Agenda

The Problem The Opportunity Tools To Get

You There

So Why Should I Call this Guy?

The Problem: What Makes Up a Qualified Hot Lead?

Marketing Perspective

• Responded

• Fits profile

• Frequent participation

Sales Perspective

• Inbound inquiry

• Right profile

• BANT responses

What Ends Up Happening

Results: Frustration…and Wasted Leads!

Marketing MO

• More leads

• Report on more leads

• Leads grow stale

• Complains sales not working leads

Sales MO

• Researching qualifying info

• Reaches out few times

• Shifts to low-hanging fruit

• Complains about lead quality

The Opportunity: Lead Activity Collection

The Opportunity:Give Sales What it Really Needs

•Prioritize leads based on

activity

•Nurture leads not ready

to buy

•Deliver critical information

where sales lives

The Opportunity: What You Can Do

Give sales a reason to

call that guy!

• Agree on what constitutes

a hot lead

•Support the entire funnel –

not just the top

•Provide sales with holistic

view of the prospect

The Tools to Make it Happen

Empower Your Lead Generation and Management

Capabilities…and Inspire Sales to Act-On Them

• Capture, Track and Manage Lead Behaviors Across

Multiple Channels

• Help Cultivate and Prioritize Leads

• Deliver Lead Data in Comprehensive, Easily Accessible Views

Time to See The Tools… And How They Get Critical

Lead Information to Sales to Act On..!

The Tools to Make it Happen Act-On Marketing Platform

World-Class E-mail

Marketing Core and

Deliverability

Complete Set of Tools

on One Platform

• Web Analytics, Landing

Pages, Forms, Drip, Scoring,

CRM Integration, Social Media,

Reporting and More

• Focus on Usability, Simplicity

and Manageability

Approach and Terms

that Work

• Start Simple, Automate at

Own Pace

• Affordable Pricing; Month-

to-Month Contracts

• Live Customer Support –

At No Additional Costs

Next Steps: Tremendous Opportunity

Take Control of Your Leads & Lead Data!Turn: “Why Should I Call this Guy?” into: “I Can’t Wait to Call this Guy!”

Next StepsToday‟s “How To” Guide plus Next Sessions:

• July 21: Make New Friends, Keep the Old

• July 28: There‟s a Party Going on, and You‟re

Not There

• August 4: Why Spray and Pray Isn‟t Cutting

It Anymore

Learn More About Act-On

•Join Weekly Demo Sessions: www.actonsoftware.com

•Request 1x1 Demo: sales@actonsoftware.com or (877) 530.1555