TONY RINDSBERGCMO/Co-founder

SOCi

GENERATING LEADS ON SOCIALTHE DO’S AND DONT’S

Social Media Today (and tomorrow)

The days of posting to post are gone…

Social Media Today (and tomorrow)

Bad content is no longer positive or even neutral… it’s bad!

Focusing on quantity of social content for SEO purposes is the wrong approach.

COMMON MISTAKES IN SOCIAL MEDIA LEAD GENERATION

WHAT SOCIAL MEDIA ISN’T

What Social Media for Lead Gen Is NOT

Buy my crap

What Social Media for Lead Gen Is NOT

This ain’t display advertising!

UTILIZING SOCIAL EFFECTIVELY FOR LEADS

WHAT SOCIAL MEDIA IS

Part of Your Sales Funnel

85% of all ordersfrom social media

Source: Shopify

A Powerful Thought Leadership Channel

Benefits over other channels:

• You don’t need a PR firm, you can do it yourself

• Effectively reach your target audience

• Can be incredibly cost-effective

Thought leadership isn’t just for brand awareness

A Powerful Thought Leadership Channel

Soft-Pitch Your Products/Services

6,157 Likes

2,043 Shares

82 Comments

Soft-Pitch Your Products/Services

1,216 Likes

459 Shares

45 Comments

Generating Leads for Your Business

• Generating leads from social isn’t just for big brands

• It needs to be social

1. Relevant

2. In Context

3. HUMAN

• It is a MEANS, not and END

Generating Leads for Your Business

Woodstock’s Pizza – PB

Relevant

In-Context

HUMAN

Take advantage of events/holidays

No text in imageso they could boost

Generating Leads for Your Business

How Not To Do It…

Generating Leads for Your BusinessThe Results

Generating Leads for Your Business

Why Does This Matter?Facebook’s mobile app is the #2 local search app in the world!

Source: comScore/Neustar

Generating Leads for Your Business

Local Business

Good Content

Engagement

Better search results

LEADS

Generating Leads for Your Business

Soft-Pitch Your ProductsDiamond Candles

Generating Leads for Your Business

Send Traffic to Your Blog – i.e. Get ‘Em On Your Domain

233 Likes

84 Shares

42 Comments

Generating Leads for Your Business

National/Online Business

Good Content

Engagement

Click-Thru’s

Conversions

USING SOCIAL MEDIA FOR YOUR BUSINESS

Takeaways

Practical Strategies

2. Your CONTENT matters!

1. Social media is not traditional marketing

Relevant

In-Context

HUMAN

3. You don’t need to be Guy Kawasaki to bean expert in your space on social

Practical Strategies

4. A soft-pitch is more effective on social

Relevant

In-Context

HUMAN

5. HAVE CONVERSION PATHWAYS READY!

• You will not make the sale on social

• Conversion goals

• Landing page

KNOWING IS HALF THE BATTLE

TIPS N TRICKS

Tips n’ Tricks

1. People don’t unfollow for too few posts

28% of fans unfollow because of too many posts

Tips n’ Tricks

2. Fridays have the highest engagement rates

Source: Adobe

Tips n’ Tricks

3. Don’t ignore weekends – engagement is increasing on weekends mobile

Source: Mashable/PageLever

Tips n’ Tricks

4. Photos still get the most engagement, but video is gaining

Tips n’ Tricks5. Tools we use/recommend

Free High Quality Images

Ad Management Tool User Friendly Design Tool

Competitive Insights

The Future of Social

QUESTIONS?

Thank You

facebook.com/meetsoci @meetsoci @soci_tony