Post on 08-May-2015
description
transcript
Retaining Customers Using
Social Media
“Please feel free to Tweet @wvrknight during this session”
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of GloopleSpeaker & Trainer F7Social
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 ($33) > $280
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
78% of us trust our Friends recommendation of a product or
service
SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 42 Million
“Likes”
How to Find Your Customers
“Let’s Chat”
Monitor
Respond
Amplify
Lead
We can all be broadcasters
Broadcast
What is Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social: Twitter, Google+, Facebook
Case Studies, White Papers, eBooks
Tumbler, Posterous
The Power of Content Marketing
Tribes
Build Your Community
Social Shopping
PinterestPinterest
Mobile
Foursquare
Location Based Marketing
Buy Through Your TV
ZeeBox
Consultancy / Training / Mentoring
Tell us What You
Think