Post on 20-May-2020
transcript
I am help manage digital marketing for Silly Farm and a number of other companies.
Hello!I Am Emily Banks
You can contact me at emily@sillyfarm.com
GOAL EXAMPLES
To connect with people and have fun
To attract more business/ increase bookings
To get your name out there in the community
Your goals drive all your actions. Pick one main goal and start there.
Sometimes a bunch of little goals fall under one big goal.
● Facebook groups
● Popular hashtags
● Trending topics
● Baseline and ongoing
analytics
Research Your Industry
● Make sure you have one
● All information consistent
and legible
● Check from mobile
● Linked to your personal
page
● Invite your friends to like
the page
Facebook Business Page
● Who
● Where do they look for
information
● What matters to them
● When are they online
Know Your Audience
CHECKLIST
The average amount of time a user spends on facebook
Number of users
The amount it costs to start one
1.25 hours
2,500,000,000
$0
Why you need a facebook business page
1. On your personal facebook go to “Pages” on the left hand side
2. Click “Create a page” in the upper right hand corner
3. Select “Business or Brand”4. Enter information about your
business
To create a Facebook Business
Page:
FACEBOOK BUSINESS PAGE CHECKLIST
Up to date contact information
Inviting Banner Image
Clear profile picture
Description of services
Area serviced
View your page as a desktop/ mobile visitor
Link business page to personal page
Invite everyone you know to like it
Quick and easy to find call to action button
DETERMINING WHAT YOU POST, HOW OFTEN YOU POST, AND WHERE YOU POST HEAVILY DEPENDS ON WHO YOU ARE
POSTING FOR.
WHAT DO I POST?
The most important step to creating content that drives
engagement, interactions, and overall business is defining WHO the
person is that is supposed to see it.
Know your Audience
ANSWER THESE QUESTIONS
What other interests would this type of person have?
What matters most to that person?
Where does this person find their information?
What time of day is this person normally online?
Who are you trying to reach?
What other alternatives to your business might this person be looking for?
Guidelines to create good content● Find a way to connect with your audience
● Facebook recommends posting 2-3 times per
week
● High-quality images and videos, simple, real
● Teach, entertain, inform, or inspire
● Make them smile, make them think, or improve
their lives in some way
● Write down the message you want to convey
and start from there
● Where will this be posted?
SOCIAL MEDIA SCHEDULE EXAMPLE
1. Engage authentically
2. Answer people back, follow up with
someone, reach out to someone
3. Analyze your metrics
4. Tend to anything time sensitive
5. Post on your story
6. Create/ schedule content
Organic ways to engage● Local facebook groups
● Look up local event calendars and directories
● Comment, like, share other posts
● More personalized
● Important to keep a pulse on the industry and
post content/ engage with trending topics
● Local groups allow you to advertise on specific
dates
Organic● Important to pre-schedule content to maintain
consistency
● Pre-planning content gives you more time to put
thought into it and make the post perfect
● Content is posted on important dates, no matter
how busy you are
Scheduling
SCHEDULING VS. ORGANIC
WAYS TO WORK WITH THE FACEBOOK ALGORITHM
Do not post content that could get you “down-ranked”
Post when your audience is online
Use facebook insights to know more about your audience
Post high-quality content
Post frenquently/ consistently- at least 2-3 times a week
Leverage facebook groups
Turn organic wins into paid ads
Drive traffic from other sources
Start conversations that get people talking
Pick a time interval to review your
metrics and determine what is
working, and what should be
changed
ReviewStart with baseline metrics
of where you are before
you start actively engaging
Baseline
MEASURE, ASSESS, REVISE
Thanks!You can write me at: emily@sillyfarm.com
Any questions?
Next class:Paid advertising, SEO, and using other
communication channels (mailchimp, print ads, Google/ Yelp reviews) and more!