Post on 16-Apr-2017
transcript
CONVERSATIONAL BOT FOR SOCIAL MEDIA
06.08.2015 !
CONVERSATIONAL BOTS FOR SOCIAL MEDIA
WHAT IF ARTIFICIAL INTELLIGENCE COULD GAMIFY YOUR BRAND’S TWITTER ACCOUNT ?
They obey to a customisable conversation tree, built according to your needs. From one shot Games & Contests campaigns, to ongoing services on Twitter, our bots support and extend your community managers jobs.
OUR BOTS UNDERSTAND AND ANSWER AUTOMATICALLY
THANK’S TO OUR CONVERSATIONAL PLATFORM
CONVERSATIONAL PLATFORM
ANSWER ENGINE
«@CustomerService : I didn’t received my order yet »!
«@Client : We are looking for it, can you give us your order number?»!
SEMANTIC ANALYSIS
CONTEXT ANALYSIS
type: @username!value:
CustmerService!
Type: noun!Value : order!
Category : Object!
!Negation!
Object : receive!!
type: verbe!value: To receive!
Subject : I!
@CustomerService : I didn’t receive my order yet
THAT COMBINES, SEMANTIC ANALYSIS
AND TAKE INTO ACCOUNT THE CONTEXT OF YOUR TWEETS
When did he post this tweet ? What was the content of the previous ones ? Where this user is tweeting ?!
On which device ? Etc. !
Personalized and rich answers to generate the maximum of conversa7ons
TO SEND SMARTS AND TAILORED MADE ANSWERS
Une plateforme pour créer vos applications intelligentes en quelques clics!WITH NATIVE MEDIA ON TWITTER
.MP4! .GIF!
.PNG! .JPG!
LET’S SEE WHAT WE CAN DO WITH IT NOW ! : )
ORGANIZE CONTEST AND GAMES
GIVE ACCESS TO EXCLUSIVE CONTENTS
ANSWER REQUEST AUTOMATICALLY 24/7
ACCESS REAL TIME INFOS
BOOST SOCIAL TV STRATEGY
By taking advantage of Twitter immediacy to :
WE CONCEIVE UNIQUE DIGITAL EXPERIENCES
OUR GAMES & CONTESTS THAT PROVED SUCCESSFUL
#Nissan24LM 7800 Tweets
#BacRoulette 9750 Tweets
Trending Topic
#CatchSanta 5200 Tweets
#NISSAN24LM
FOCUS ON
#NISSAN24LM ACTIVATION
For the 83th edition of « les 24 heures du Mans » race, Nissan imagined an interactive quiz on Twitter to reward their fans.
Each question had interactive clues in case of wrong answer.
FOCUS
#NISSAN24LM ACTIVATION
Question examples
FOCUS
With conditional clues, personalized to the user’s answer.
and a native spelling tolerance on our platform.
“What is the length of the circuit ?
“In which city will the final take place ?”
#NISSAN24LM ACTIVATION
FOCUS
Des indices conditionnelles, en fonction de la réponse du participant
Gestion des fautes d’orthographes sur notre plateforme
7 718 tweets sent by the bot (7 days campaign)
13 703 mentions of the hashtag #Nissan24LM
2 425 861 media impressions KPI
Congrats ! You are qualified for the final Draw
OUR AMBITION
Become a reference in account gamification and automatic services on Twitter.
Peter @PeterL • 2 min @BNPParibas_SAV : HELP please ! I can’t find my bank details on your new website ! It’s urgent !
BNP Paribas SAV @BNPParibas_SAV • 1 min Hello @PeterL, when you are on your customer Area, click on “Fast Actions”, then “Print my bank Details”, 2nd tab on the left.
ON AUTOMATIC MODERATION 24/7
Ex : Provide automatic answers to simple requests at night
Fictive example
ON BRAND ACCOUNT GAMIFICATION
Real activation by Social Bots
Pierre @ThumbsUpPete • 2 min @KarimLourci Take a look at this activation #LesBouchéesDoubles for @bouyguestelecom
Bouygues Telecom @bouyguestelecom • 1 min @KarimLourci and @ThumbsUpete , only one contract for two SIM cards, conveinient to share connexion :)
ON SOCIAL TV : GIVE ACCESS TO EXCLUSIVE CONTENTS
Max 21 @MaxCook21 • 2 min David’s recipe looks very good, I want to do the same !! #TopChefLive
TopChef @TopChefRecipe • 1 min @MaxCuisine21 There you go ! It’s your challenge too now ;) #TopChefLive
Create a new form of interaction with TV programs.
Fictional example
AND MONETIZABLE RELATED INFORMATIONS
Jul075 @Julies75 • 2 min I want Sheldon’s T-shirt so bad !! Where can I can find it ? #OCSséries
OCS @OCSTV • 1 min @Julien75 A Flash Gordon T-shirt, $22 right here : http://bit.ly/1UAu8gD ;)!
Fictive example
THEY BOOST THEIR ACCOUNTS WITH OUR BOTS
pierre@social-bots.fr
twitter.com/socialbots_
facebook.com/Social-bots