Social Commerce: Add a new dimension to your business and reap the rewards

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Hervé BOURDON – VP Marketing Communication Oxatis

Tania CHAMMA – Business Development manager

Social Commerce: Add a new dimension to your business and reap the rewards

• Develop your business thanks to E-Commerce and social networks

• Turn your clients and prospects into your best spokespeople

• Buzz and attention marketing? Master new communication channels.

Let’s start on a short introduction about the market and about Oxatis

An E-Commerce Vison

Mission - Offer

A Responsible Approachin a Rapidly Growing Market

But…

Technology with a Focus on Qualityand an Eye on the Future

Oxatis E-Commerce Offer

A Driving Force at the Heart of the E-Comme

The site: a fantastic funnelA « chinois » as we say in french cooking

Choose your drink

Think:

• ROI

• Conversion

• Time spent

• Compare: Test A/B

• Optimisation

1 – In Real Life = Beer?

• Inexpensive

• Easy to drink: anytime/anywhere

• Quickly reach the limits

2 – Search Engine Optimisation = Martini?

• Needs somepreparation

• Efficient, long terminvestment

• Choose the best ingredients

3 – Price comparison services = Vodka Shot?

• As quick as you can

• Easy to manage

• Direct return, easilymeasurable

4 – Developing customer loyalty = Their favouriteCocktail

• Tailor made offers for your best customers

• Adapted to theirexpectations

• Anticipate the demand

• Vary very often

5 – Social Networks = Champagne!

• Bubbles!

• Satisfy all your guests

• Forget marketing, launch the conversation

• 2.0 is User GeneratedContent: Bring yourown bottle

Choose a Social Network?

• Usage value, forget the tool, it’s all about conversation!

• Be adaptive, serious, fun, proactive, real – Tell yourstory!

• Watch the time spentcarefully

• Think reputation

• Think ROI

Does the tool matter? What are the keys to success?

Turn your funnel into a megaphone