SOCIAL COMMERCEUnit 1

SOCIAL COMMERCE Social commerce is a subset of electronic commerce that involves

using social media, online media and user contributions to assist in the online buying and selling of products and services.

The term social commerce was introduced by Yahoo! in November 2005[ to describe a set of online collaborative shopping tools.

The concept of social commerce was developed by David Beisel and steve rubel.

Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimisation, social applications and social advertising.

EVOLUTION Started with social networking sites such as facebook.

Facebook commerce (f-commerce) has become popular.

Collaboration amongst customers, suppliers and retailers.

Retailers are looking at having their own Facebook page.

consumers can take buying and purchase decisions.

Creation of virtual marketplace with social shopping websites.

ADVANTAGES OF SOCIAL COMMERCE Ensures a personalized shopping experience. Access to the customer’s social graph and interests. Retailers can develop promotional strategies and plans

that suit to the customer’s preferences and interests. Creates communities. Maintains direct contact with ‘Communities’. Community can exchange reviews about the products

they have purchased . Social commerce also creates a trusted environment. Makes the experience seamless for a customer right from

providing the content, product reviews, payment options to final purchase.

CONCLUSION

Socio-commerce is the way to make e-commerce a sustainable model.

Because of social commerce customers can experience a customised shopping experience and also many more facilities like interaction through social media

Social commerce will surely play an important role in business to business transactions in future.

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Shruthi Maniraj

Rajeswari.m

WHAT IS A BLOG??

A blog is a discussion or informational site published on the world wide web and consisting of discrete entries or posts.

blogs are usually a work of an individual, restricted to a small group, covering a single topic or subject.

Blogging is a form of social network service, where people can interact , leave comments or messages to each other.

HISTORY OF BLOGS

The term ‘weblog’ was coined on 17 December 1997, which meant ‘we blog’.

Bruce Abelson launched online diary in October 1998

Brad Fitzpatrick started live journal in march 1999.

Evan Williams and Meg Hourihan launched blogger.com in august 1999.

TYPES OF BLOGS

Personal blogs Micro-blogging Corporate or organizational blogs Genre blogs Media blogs Device blogs Reverse blogs

GENRE BLOGS

Political blogs Health blogs Travel blogs Fashion blogs Education blogs Classical music blogs

MEDIA BLOGS

Blog comprising videos- vlog Comprising links – linklog Comprising sketches – sketchblog Comprising photos – photoblog Comprising mixed media files- tumbleblogs

DEVICE TYPE BLOGS

Mobile phone Personal-digital-assistants

MICRO-BLOGGING

Practice of posting small pieces of digital content which could be text, pictures, links, short videos.

Provides a portable communication mode that feels organic and spontaneous to many and capture public attention.

USES OF MICROBLOGGING

Helps friends keep in touch Business associates coordinate meetings Micro blogs about concerts, book-releases,

tours. Examples: twitter, face book, tumblr, and

blogger

BLOGGING SIMPLIFIED

BLOGGING AS?

Commentary on particular subject Personal online diaries Online brand advertising Educational or informational purpose

SOCIAL INTERACTION

SOCIAL INTERACTION The process by which people act and react in

relation to others

Social construction of reality – the process by which people shape reality through social interaction

Thomas theorem – Situations defined as real become real in their consequences

TYPES OF INTERACTIONS

Exchange – the process in which people transfer goods, services, and other items with one another. Norms of reciprocity – a strong norm that says

that if you do something for a person, then that person must do something of approximately equal social value in return.

TYPES OF INTERACTION

Cooperation – the process in which people work together to achieve shared goals

Competition – the process in which two or more parties attempt to obtain the same goal.

Conflict – the process in which people attempt to physically or socially vanquish one another

Coercion – the process by which people compel other people to do something against their will.

DONE BY : GROUP 8

Thank you