Post on 01-Nov-2014
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31% of enterprises regularly use
social media tools
52% planned to increase their budgets
for social media tools and collaboration software in 2010
Source: A 2009 Gartner study "User Survey Analysis: U.S. Enterprise Adoption and Usage of Social Media, 2009"
Use of Social Tools
Using social tools to
connect with customers and
prospects
Using social tools to make
employees more
productive
Internal External
Social Has Changed the Way we Buy…
Push content to consumers to
stimulate demand
Consumers pull content from
different sources when they want it
New World Old World
My New TV • Research online • Read reviews • View product videos • Visit Logitech site • Order from Amazon
Social Content Publishing • Support two types
– Content – Status updates
• Support for – Facebook, Twitter,
YouTube, LinkedIn, and Flickr
– Can be extended • Define ‘Channels’
– Multiple channels for each service
Publish
Social Publishing
• Administration – Define the channels – Define credentials
• Java API to build automation
• User – Select content – New action ‘Publish’ – Select channel(s) – View publishing history
The Next Decade of IT
Command and control
Systems of Record
Transaction-oriented
Document-centric
Limited deployment
Central IT-provisioned
Systems of Engagement
Interaction-oriented
User-centric
Ubiquitous deployment
Self-provisioned
Open and accessible
social software
enterprise content
management collaboration
sharing
following
recommending
commenting
workflow
compliance
control
security
records
liking social content
management
Discuss… then capture.
Alfresco Share • Built-in Social Features • Commenting • User Status Updates • Activity Feed for Sites • Cross-site Search • Invite people to sites • Customizable dashlets • Blog • Wiki • Forums • Calendar • Tagging • Workflow & Tasks • Voting API (future) • Sharepoint Protocol • WebDav
Alfresco 4 – Follow
• Follow influential people
• Use search to find people to follow
• Activities – what are they doing
• Private following list • Find out who is
following you
Alfresco 4 – Notifications • Proactive notifications
– Uses HTML templates – Can be customized – Activity feed, following and
WF tasks
• Personal preferences – Op-in/out
• New activity dashlet – Multiple options – New filers
Social Content Management in Action
JSR-168 RESTful API CMIS CMIS/APIs CMIS
Doc Mgmt Version control Commenting Edit metadata Workflows Previews
Coming soon! Use Alfresco seamlessly for document management
Low-cost ECM Records Mgmt MS Office® Integration Cloud
Manage & retain content and handle workflows in Alfresco - then, publish to Drupal
Community Preview Check-out docs to Google Docs for realtime doc collaboration
Alfresco Platform
Social Content Management in Action
JSR-168 RESTful API CMIS CMIS/APIs CMIS
Doc Mgmt Version control Commenting Edit metadata Workflows Previews
Coming soon! Use Alfresco seamlessly for document management
Low-cost ECM Records Mgmt MS Office® Integration Cloud
Manage & retain content and handle workflows in Alfresco - then, publish to Drupal
Community Preview Check-out docs to Google Docs for realtime doc collaboration
Alfresco Platform
Jive Toolkit
Jive • Focus on the
community around content
Alfresco • Focus on the
processes around content
Jive Toolkit
Jive Toolkit • Enables both
process and community
Summary
• Companies looking to leverage Social tools – Externally: Connecting with customers and
prospects – Internally: Empowering workers to improve
effectiveness • Alfresco manages the content that drives
social
Social is everywhere
Forrester TEI
• For 3 years… – Total benefits = $1.3M – Payback = 10 months
“Alfresco enables our projects to be built more simply, with less efforts, and they are more maintainable over time.” (Director of software and infrastructure solutions at a large health insurance company) “The rate of change at Alfresco as compared to other vendors is
phenomenal. It was one of the reasons why we were so keen of looking into it further. They are very innovative. The pace of change, the amount of features that came in, was incredible. It has got some real competitive edge elements to it.” (Senior IT manager at a financial service company)
“Alfresco is right up with the commercial players. Almost in any kind of RFI/RFP now, I will look at a professional open source company alongside the commercial vendors.” (Senior IT manager at a financial service company)