Post on 06-Oct-2020
transcript
SOCIAL MEDIA
Provided By:
&
LET’S GET
STARTED! SOCIAL MEDIA FOR PATIENT ACQUISITION
INTRO:
Battle for Attention & Micro-Moments
Modern Patient Journey & Shareable Content
Add Value!
MEDIA TOOLS
Social Platforms
Social Media Etiquette
Questions?
Thank you!
AGENDA
A BATTLE FOR ATTENTION...
As of 2016, humans have a shorter attention span than goldfish! (Source: Time Magazine. (9 secs vs. 8 secs))
I-want-to-watch what-I’m-into
moments
I-want-to-know moments
I-want-to-do moments
I-want-to-buy moments
CAPTURE YOUR AUDIENCE IN
Be There Be Useful Be Quick Connect the Dots
Identify your moments, understand your share of intent, be where your user is.
Tap into passions, create educational content, provide ‘how-to’ content.
Eliminate steps, anticipate needs, load like lightening.
Measure across marketing efforts, screens (desktop/tablet/mobile)
MOMENTS THAT MATTER
PATIENT ACQUISITION HAS CHANGED:
THE DECISION MAKING PROCESS
Mobile search for local
chiropractors
Read articles
on the topic
Research the
options
Read reviews
They have assessed the options, researched
the topic, read reviews. They are ready to
contact a chiropractor.
YOU NEED TO BUILD
TRUST & VALUE
58% Of patients reach out to websites that make it easy.
69% Of patients reach out to sites that help them easily answer questions.
88% Of patients trust online reviews as much as personal recommendations.
source: search engine land
source: shopify
78% Of patients said that companies’ social media post impact their decision
Answer commonly asked questions
Create ‘how-to’ guides Start a conversation Respond to questions
and complaints
HOW TO BUILD TRUST
THROUGH CONTENT
HOW TO BUILD TRUST
THROUGH SOCIAL MEDIA
Communicate Thought Leadership
Be Quick & Responsive
Be Accountable
Fun & Simple Engagement
Social Responsibility
WHAT MAKES CONTENT SHAREABLE?
THERE ARE 6 STEPPS:
SOCIAL CURRENCY TRIGGERS EMOTION PUBLIC PRACTICAL VALUE STORIES
Source: Contagious, How Things Catch On.
Written by Jonah Berger.
S T E P P S
SOCIAL MEDIA
EXECUTION SOCIAL MEDIA PLATFORMS
SOCIAL MEDIA POST CHECKLIST
Define your Audience:
Identify your target customer's
demographic, including:
● Age
● Gender
● Occupation
● Income Level
● Educational Level
● Type of Industry
● # of Employees
● Type of Business
● Revenue
Create Shareable Content:
Keep these tips in mind:
● Keep posts 300-500 words
● Include a featured image on post
● Optimize posts to include target
keyword
● Make sure you have a call to action
● Make sure you have a social
sharing button
Get Started!
These tips will help you dominate Social
Media:
● Figure out how many times you want to
post a day
● Use paid ads to promote content,
increase awareness and offer
discounts
● Respond to fans
● Tag relevant pages if you're discussing
about them.
Check out for more info!
SOCIAL MEDIA POST CHECKLIST
Facebook:
These tips will help you dominate Facebook
Figure out how many times you want to post a day
Use paid ads to promote content, increase awareness and offer discounts
Respond to fans
Tag relevant pages if you're discussing about them.
SOCIAL MEDIA POST CHECKLIST
On twitter, you need to know these tips.
How many tweets to send on daily. Tweets should include
Blog posts circulation
Content offers
Call to action
Attach image
Retweet influencers
Follow new people everyday
Monitor keywords and mentions
Respond to tweets
SOCIAL MEDIA POST CHECKLIST
Google+
Make sure you use these tips
Share your content a few times a week
Promote posts from influencers in your industry
Circle new people everyday
Offer hangout sessions
Make sure your posts are public
SOCIAL MEDIA POST CHECKLIST
Pinterest will be useful when you use these tricks
Add keywords in your pins
Add boards clients would be interested in
Follow new boards each week
Make sure pins and linked back to your website
SOCIAL MEDIA POST CHECKLIST
Youtube
When marketing on youtube, keep this in mind
Create a video that showcases your expertise
Ask questions from fans and create videos to address them
Add fun in your videos
Use a videographer for events
SOCIAL
CHECKLIST WHAT TO CONSIDER BEFORE YOU POST
SOCIAL MEDIA ETIQUETTE
1. Should I target a specific audience with this message?
2. Will anyone really care about this content besides me?
3. Will I offend anyone with this content? If so, who? Does it matter?
4. Is this appropriate for a social portal, or would it best be communicated another way?
5. How many times have I already posted something today? (More than three can be
excessive.)
6. Did I spell check?
7. Will I be okay with absolutely anyone seeing this?
8. Is this post too vague? Will everyone understand what I’m saying?
9. Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for
these purposes?
10. Is this reactive communication or is it well thought-out?
ASK YOURSELF THE FOLLOWING QUESTIONS
Check out for more info!
SOCIAL
QUESTIONS? LET’S DISCUSS!
SOCIAL
THE END THANK YOU!