Social data filters: how to find trustworthy people in social media

transcript

Social Data Filtering

Henk van Esschairman board council

VVOJ.NL NL/B

www.vvoj.nl

with crowdsourcing

Saturday, March 24, 12

The problem with social media

Total strangers will tell you anything

Twitter: we have a picture of the gunman!

Fake! It’s not the murderer, it’s a popstar

The problem with filtering social media

NONE of the real time tools (…) like Google Buzz, Facebook, Twitter, YouTube or Flickr give curators the tools that they need to do their work efficiently.

Robert Scoble, technology expert

"With the number of sources, and doubling of information every 18, 24 months. I think the next big thing is curation."

Yuri Milner, investor in Facebook, Groupon, and Zynga

www.google.com/reader

Your normal tools won’t work.

www.google.com/reader

This won’t work

This won’t workwww.google.com/alerts

https://twitter.com/search-advanced

http://www.topsy.com/

Without intelligent filters

you get a diarrhee of private opinions

social media….

has a lot of alien lifeformsSaturday, March 24, 12

Who are these people?

these total strangers?Saturday, March 24, 12

the guy who pitched web 2.0

the web watcher

(you missed 120 great experts in their field with 20.000+ followers)

the web watcher

Pulitzer Prize winner

the web watcher

(.. and one with less followers but still a great expert)

Niche experts can be relevant for your story

HOW DO WE FIND THEM?

By using new tools,based on crowdsourcing

What is hot: trends.google.com

Eh, if the masses decide you get this!

Trending Topics Twitter, March 23, 2010 for Hamburg, Germany

Sven Regener

Game of Thrones

Angry Birds Space

Besides that!

Computers find it hard to find context

Jeopardy quiz - met IBM computer Watson

Sure, but there’s hope

Source: Swift River

http://www.youtube.com/watch?v=Tb0Gs7vtrgk

(In the live presentation of Henk van Ess , the first 30 seconds were shown)

http://www.youtube.com/watch?v=Tb0Gs7vtrgk

http://money.cnn.com/2011/11/15/technology/klout_scores/index.htm

Bron: https://www.facebook.com/pages/VATICAN/121421024535989

Learn to filter social media to find your audience

Source: Klout.com

TIPS:Generic themes, just look at number 1 or 2

Niche thems: look at 1- 5

Source: Peerindex.com

Famous singer quotes newspaper all the time

Why? He has a deal with them

Source: Business Week

Few originals, many copy cats

Why Google earns billions

1. On job title

Find experts and validate them

Experts vinden & valideren

Recepy

1. Validate with Twellow, Linkedin & Following

Recepy

1. Validate with Twellow, Linkedin & Following2. Put the experts in a list

Recepy

1. Validate with Twellow, Linkedin & Following2. Put the experts in a list3. Open it . No spam. No traces

Recepy

1. Validate with Twellow, Linkedin & Following2. Put the experts in a list3. Open it . No spam. No traces4. Even better: Flipboar on a iPad / iPhone

2. On knowledge

Recepy

1. Find niche sources on Sulia & Listorious & Klout & Zite

Recepy

1. Find niche sources on Sulia & Listorious & Klout & Zite 2. Use curated web like Scoop.it

3. Learn to search

The problem

in a interview, it doesn’t say ‘interview’

Think like the source

What is the essence of an interview?

Interview Madoff in NYT

Welke woorden staan vrijwel zeker in elk interview?

name person

someone says

name person

someone says

name person

someone says

it’s an I

a person

person

Social media

All tweets of eyewitnesses use a First Person. Do you search for that?

facebook.eccar.org

• §

This presentation:

http://www.slideshare.net/searchbistro

Henk@vaness.nl

Social data filters: how to find trustworthy people in social media

Education