Social Media as an Agent for Change

Kaila Colbin

From Retweet to Revolution

@kcolbin

Social Enterprise ConferenceWednesday 23 May 2012

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get engagedget motivated

learn

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clicktivism

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slacktivism

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1,000,000 new users15,000 new petitions

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>$311 million in loans>750,000 recipients

98.92% repayment rate

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19 of 41Kaila ColbinSocial Enterprise Conference @ CeBIT Australia 2012 Credit: Capucine Bailly/Redux

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protest7 not.

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#eqnz

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five principles

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1. make it simple

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31 of 41Kaila ColbinSocial Enterprise Conference @ CeBIT Australia 2012 Credit: Sydney Morning Herald

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2. speak their language

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3. find the kitchen

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4. provide tools for leverage

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5. “enhero”

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thank you