WORD OF MOUTH

YOUR ULTIMATE DISTRIBUTION CHANNEL

SPIKE JONESGROUP DIRECTOR, ENGAGEMENTsjones@wcgworld.com

in real lifeyou talked to

peopleon social media

3.3 BILLION MENTIONS OF BRANDS IN A TYPICAL DAY IN THE US

3.3 BILLION MENTIONS OF BRANDS IN A TYPICAL DAY IN THE US

3.1 BILLION OF THOSE ARE NOT ON

SOCIAL MEDIA

WE WANT SOME OF THAT TWITTER.

HOW ABOUT SOME FACEBOOK, TOO?

OH, AND “LIKES.” WE WANT LOTS OF LIKES.

WHAT ‘CHOTALKIN’ ‘BOUTWILLIS?

WTF?

BRINGING COMMUNITY

BACK

NEIGHBOR

NEIGHBORLY

TRUTHS* ABOUT WORD OF MOUTH MARKETING

*may be counterintuitive

IT IS NOT –NOR WILL IT EVER BE –ABOUT YOUR PRODUCT1

YOUR PRODUCT IS THE CONDUIT

(SOLVE FOR EXCITED KITTY)

2DON’T SEEK OUTINFLUENCE.CREATE IT.

INFLUENCE CAN BE CREATED

PASSIONCANNOT

YOUR COMMUNITYIS NOT FOR EVERYBODY3

FIND YOURRALLYING CRY4

REMEMBER THE

ALAMO

EVERYBODY WANTS TO BE A PART OF SOMETHINGBIGGER THAN THEMSELVES.

THINK ABOUT CONTENT DIFFERENTLY5

WHY DO PEOPLE SHARE?

SPIKE JONES

wcgworld.comaskspike.com

sjones@wcgworld.comtwitter: you’re on your own

photo: jenn-wagner.com

Yeah, I have a book if you wanna know more.