Post on 21-Nov-2014
description
transcript
Social Fundraising
Silicon Valley SCORESuzanne OehlerSeptember 23, 2013
Why Is It Important to You?
• Stay connected with followers/supporters
• Build brand following• Create a movement
• Grow funding
YouTube Freebies for Nonprofits• Google Adwords• Donate button • Call to Action overlays• Community forum• Live Stream• Video Annotations
Who are you?• Your mission• Why do you matter? • What do you stand for?• Who benefits? • Why get involved?
Reflection & Exercise:Who are you (dawg)?
Your Face on Facebook
Avatar
Cover photo
About Allow fans to • Comment• Post photos• Post videos • Tag photos
Website Direct
Social media
Website
Google+
YouTube
…and Keep a Direct Link
Know Your “Tribe”
Modern Family Season 20 11:25
Followers
Partners
Beneficiaries
StaffBoard members
Reflection & ExerciseWho are they?
Cause
Be a Conversation Starter
• Cause sector photos/videos• Questions/challenges• Stats and studies• “Share” other Facebook
posts• Your photos, videos,
stories, milestones, events
A Case for the Arts in School
“Garage Video”: Everett for the Arts
• 2,100 people voted• 36% Facebook follower increase• $25,000 grant• 50,000 students
http://youtu.be/REYDvs3Vcag
Rokia’s Story
Statistics Story of Girl Story & Statistics$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
Giving Level
Source: Harvard Business School & Stanford School of Business
6 Questions to Find Your Best Stories• Volunteer ”What’s the best day you’ve had this year?”
• Board member “What one moment did you know you made a difference through this organization?”
• Teacher/mentor “When did a child teach you something?”
• Founder “What was the moment you decided to start on this mission?”
• Major donor “Why do you give?”
• Social donor “What made you share our message with your friends?”
In the Most Unlikely Places
• 5,233 Facebook fans• $148,412 to date for Second Harvest• 296,824 meals
http://youtu.be/kFWsVakc0AE
Now…Share Your Story
• A person, animal or community who benefited from your organization
• The reason you became part of the cause
CrowdfundingDonation Action
Social Fundraising
Elements of a Crowdfunding Campaign
• Central, sticky theme around ownership• Recruit and empower a “tribe”• Engage and expand your network• “Share-able” marketing messages• Reinforce and appreciation effort
Case Study
Sticky Theme
Empower Your Tribe
Engage and Expand Network
Appreciate
Make the Time• Designate admins• Brainstorm sessions• Content calendar• Tools
Reflection & Exercise
How can you build your fundraising campaigns into
your social media plan?
• Post 1x/day• Comment/share
1-5x/day• x new followers/month• # of likes, comments,
shares• Test new ideas• Fundraising revenue
Capture Goals
Using Facebook Insights
Measure Your Facebook Campaign
+ Live: Staff and volunteer interviews
Website: Google analytics
Email: Analytics
Facebook.com/YapperGirllinkedin.com/in/suzanneoehler@YapperGirlSaysSuzanne Oehler
Suzanne OehlerSpeaker, Consultant
& Author of the Yapper Girl blog
408.409.0734suzanne@yappergirl.comwww.SuzanneOehler.com